{"id":110908,"date":"2018-03-22T15:02:21","date_gmt":"2018-03-22T14:02:21","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=110908"},"modified":"2018-03-22T15:02:21","modified_gmt":"2018-03-22T14:02:21","slug":"success-story-fruitea-ou-la-revolution-saine","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/success-story-fruitea-ou-la-revolution-saine\/","title":{"rendered":"Success story\u00a0: Fruit\u00e9a ou la r\u00e9volution saine !"},"content":{"rendered":"

De la petite \u00e9picerie de quartier \u00e0 la grande enseigne de distribution tout le monde veut en avoir dans son rayon frais. Qu\u2019est ce que Fruit\u00e9a ? Une compote tunisienne. Mais pas seulement ! Avec son packaging \u00e9pur\u00e9, qui sort du \u00ab d\u00e9j\u00e0 vu<\/em>\u00bb, le regard se porte instinctivement sur une inscription\u00a0: \u00ab sans conservateur<\/em>, sans colorant, sans arome ajout\u00e9<\/em> \u00bb, \u00a0Il n\u2019y a pas de place au doute, Fruit\u00e9a est l\u2019alternative saine et healthy que tout le monde attendait.
\nC\u2019est un jeune, Ramzi Attallah , qui est derri\u00e8re cette id\u00e9e et c\u2019est avec un storytelling bien ficel\u00e9 qu\u2019il explique \u00e0 Realit\u00e9s Online, que l\u2019id\u00e9e de Fruit\u00e9a lui est venue entre deux matchs de playstation chez son meilleur ami qui, lui, n\u2019avait que de la compote \u00e9trang\u00e8re dans son frigo. La raison ? Il n\u2019y avait aucune compote tunisienne sur le march\u00e9, rien que de l\u2019importation.
\nL\u2019id\u00e9e a commenc\u00e9 \u00e0 germer petit \u00e0 petit et la compote a pu se faire une place dans la masse de produits bourr\u00e9s d\u2019artifices et de conservateurs. Elle est vendue en pack de deux avec un prix allant de 1.800 DT \u00e0 1.950DT. La marque est disponible dans les grandes surfaces \u00e0 Tunis, \u00e0 Sousse et \u00e0 Sfax ainsi que dans certains points de vente \u00e0 Korba et Hammamet sud.
\nPour finir, c\u2019est avec un sourire timide que Ramzi Attallah nous fait part des maitres mots qui lui ont permis de concr\u00e9tiser son projet \u00ab j\u2019essaye d\u2019\u00eatre le plus pragmatique possible, d\u2019essayer de prendre des d\u00e9cisions r\u00e9fl\u00e9chies, jamais sous le coup de la pression, et enfin j\u2019essaye de faire preuve de beaucoup de patience et d\u2019abn\u00e9gation. Une derni\u00e8re chose, et s\u00fbrement la plus importante de toute, il faut essayer de s\u2019entourer de gens de confiance et qui croient en ce projet. Je sais que sans mon acolyte, Hichem Bellamine, jamais la soci\u00e9t\u00e9 n\u2019aurait pu avoir cet \u00e9lan. <\/em>\u00bb
\nA une \u00e9poque o\u00f9 les jeunes pr\u00e9f\u00e8rent partir \u00e0 l\u2019\u00e9tranger, o\u00f9 ils ne croient plus en un avenir entrepreneurial dans leur pays, o\u00f9 les horizons sont obscurs, il est bon d\u2019\u00e9voquer ceux qui se battent, qui croient profond\u00e9ment en leurs convictions et qui bougent pour les concr\u00e9tiser.
\nN\u00e9anmoins, il est possible de cr\u00e9er des projets, de les mener \u00e0 terme et les p\u00e9renniser.<\/p>\n

\"\"<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

De la petite \u00e9picerie de quartier \u00e0 la grande enseigne de distribution tout le monde veut en avoir dans son rayon frais. Qu\u2019est ce que Fruit\u00e9a ? Une compote tunisienne.…<\/p>\n","protected":false},"author":60,"featured_media":110936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-110908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"\nSuccess story\u00a0: Fruit\u00e9a ou la r\u00e9volution saine ! - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"De la petite \u00e9picerie de quartier \u00e0 la grande enseigne de distribution tout le monde veut en avoir dans son rayon frais. Qu\u2019est ce que Fruit\u00e9a ? 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