{"id":113334,"date":"2018-04-16T15:00:13","date_gmt":"2018-04-16T14:00:13","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=113334"},"modified":"2018-04-16T14:33:35","modified_gmt":"2018-04-16T13:33:35","slug":"le-marketing-digital-au-programme-dun-seminaire-de-dauphine","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/","title":{"rendered":"Le marketing digital au programme d\u2019un s\u00e9minaire  de Dauphine"},"content":{"rendered":"<p><em>\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb<\/em>. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux enjeux du marketing digital, devenu un levier incontournable pour d\u00e9velopper sa marque et g\u00e9n\u00e9rer de la croissance.<br \/>\nC\u2019est dans ce contexte que l\u2019Universit\u00e9 Paris-Dauphine| Tunis propose un s\u00e9minaire sur le sujet, les 2, 3 et 4 mai prochains sur son campus, \u00e0 El Omrane \u00e0 Tunis.<br \/>\nObjectif\u00a0: apporter les cl\u00e9s pour d\u00e9finir une strat\u00e9gie et piloter ses actions \u00e0 partir d\u2019un plan webmarketing performant. Gr\u00e2ce \u00e0 une combinaison d\u2019enseignements th\u00e9oriques et une p\u00e9dagogie immersive fait d\u2019applications pratiques, ce programme permettra aux participants de ma\u00eetriser les aspects strat\u00e9giques et op\u00e9rationnels du marketing digital. Seront notamment trait\u00e9s l\u2019utilisation des diff\u00e9rents canaux de communication ainsi que les diff\u00e9rentes techniques de mesure des campagnes de communication.<br \/>\nAccessible aux Managers ou top Managers d\u00e9sirant d\u00e9velopper leur expertise dans les m\u00e9tiers du digital marketing, ce s\u00e9minaire de 3 jours accueillera jusqu\u2019\u00e0 15 professionnels. Il vient s\u2019ajouter aux certificats, Executive Masters et Executive MBA d\u00e9j\u00e0 propos\u00e9s par le d\u00e9partement Formation Continue de l\u2019universit\u00e9.<br \/>\n<em>\u00a0\u00ab Le secteur du digital est en pleine expansion en Tunisie dans un contexte de restriction des budgets marketing. Ce programme r\u00e9pond ainsi \u00e0 une forte demande des entreprises ainsi qu\u2019aux projets professionnels d\u2019un nombre croissant de jeunes professionnel\u00a0\u00bb <\/em>expliqueKarim Tinsa, Directeur de la Formation continue de Dauphine Tunis. Et de poursuivre \u00ab\u00a0<em>Pour l\u2019universit\u00e9 Dauphine | Tunis, ce lancement s\u2019inscrit \u00e9galement dans son objectif de r\u00e9pondre aux besoins conjoncturels des entreprises en leur permettant de proposer \u00e0 leurs collaborateurs une formation directement exploitable sur le terrain. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux enjeux du marketing digital, devenu un&hellip;<\/p>\n","protected":false},"author":60,"featured_media":113337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-113334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine - R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realites.tn\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-16T14:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"996\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/\",\"url\":\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/\",\"name\":\"Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine - R\u00e9alit\u00e9s Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png\",\"datePublished\":\"2018-04-16T14:00:13+00:00\",\"author\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7\"},\"description\":\"\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux\",\"breadcrumb\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#primaryimage\",\"url\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png\",\"contentUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png\",\"width\":996,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realites.com.tn\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\",\"url\":\"https:\/\/realites.com.tn\/fr\/\",\"name\":\"R\u00e9alit\u00e9s Magazine\",\"description\":\"Actualit\u00e9s de la Tunisie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realites.com.tn\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7\",\"name\":\"La R\u00e9daction\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g\",\"caption\":\"La R\u00e9daction\"},\"url\":\"https:\/\/realites.com.tn\/fr\/author\/realites5201\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine - R\u00e9alit\u00e9s Magazine","description":"\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/","og_locale":"fr_FR","og_type":"article","og_title":"Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine - R\u00e9alit\u00e9s Magazine","og_description":"\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux","og_url":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/","og_site_name":"R\u00e9alit\u00e9s Magazine","article_publisher":"https:\/\/www.facebook.com\/realites.tn\/","article_published_time":"2018-04-16T14:00:13+00:00","og_image":[{"width":996,"height":508,"url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png","type":"image\/png"}],"author":"La R\u00e9daction","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"La R\u00e9daction","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/","url":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/","name":"Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine - R\u00e9alit\u00e9s Magazine","isPartOf":{"@id":"https:\/\/realites.com.tn\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#primaryimage"},"image":{"@id":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#primaryimage"},"thumbnailUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png","datePublished":"2018-04-16T14:00:13+00:00","author":{"@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7"},"description":"\u00ab\u00a0Il n\u2019y a plus de marketing digital mais du marketing dans un monde digital\u00a0\u00bb. Marcel Fener, Global Entertainment Leader chez PwC fixe les nouveaux","breadcrumb":{"@id":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#primaryimage","url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png","contentUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png","width":996,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/realites.com.tn\/fr\/le-marketing-digital-au-programme-dun-seminaire-de-dauphine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/realites.com.tn\/fr\/"},{"@type":"ListItem","position":2,"name":"Le marketing digital au programme d\u2019un s\u00e9minaire de Dauphine"}]},{"@type":"WebSite","@id":"https:\/\/realites.com.tn\/fr\/#website","url":"https:\/\/realites.com.tn\/fr\/","name":"R\u00e9alit\u00e9s Magazine","description":"Actualit\u00e9s de la Tunisie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realites.com.tn\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7","name":"La R\u00e9daction","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g","caption":"La R\u00e9daction"},"url":"https:\/\/realites.com.tn\/fr\/author\/realites5201\/"}]}},"jetpack_featured_media_url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/04\/visuel.png","jetpack_sharing_enabled":true,"views":15,"_links":{"self":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/113334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/comments?post=113334"}],"version-history":[{"count":0,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/113334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media\/113337"}],"wp:attachment":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media?parent=113334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/categories?post=113334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/tags?post=113334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}