{"id":115730,"date":"2018-05-12T11:32:46","date_gmt":"2018-05-12T10:32:46","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=115730"},"modified":"2018-05-12T11:32:46","modified_gmt":"2018-05-12T10:32:46","slug":"tunisie-telecom-ya-russia-jayin-prime-au-moyen-orient-et-en-afrique","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/tunisie-telecom-ya-russia-jayin-prime-au-moyen-orient-et-en-afrique\/","title":{"rendered":"Tunisie T\u00e9l\u00e9com :  \u00ab\u00a0Ya Russia Jayin\u00a0\u00bb prim\u00e9 au Moyen-Orient et en Afrique"},"content":{"rendered":"<p>Depuis le lancement du spot de Tunisie T\u00e9l\u00e9com \u00ab\u00a0<em>Ya Russia\u00a0 Jayin<\/em>\u00bb lors du match qualificatif \u00e0\u00a0 la\u00a0 coupe du\u00a0 monde de football Russie 2018, opposant en novembre dernier la Tunisie \u00e0 la Libye, son succ\u00e8s a d\u00e9pass\u00e9 les fronti\u00e8res tunisiennes.<br \/>\nEn effet, l&rsquo;op\u00e9rateur national a opt\u00e9 pour ce spot qui met en valeur l\u2019authenticit\u00e9 du patrimoine tunisien afin d&rsquo;enthousiasmer les fans de l&rsquo;\u00e9quipe nationale pour le mondial.<br \/>\nD\u00e8s son lancement \u00ab\u00a0Ya Russia jayin\u00a0\u00bb a suscit\u00e9 l\u2019engouement de tous les Tunisiens. Plusieurs m\u00e9dias ont diffus\u00e9 la chanson\u00a0 avec des r\u00e9actions\u00a0 in\u00e9dites sur les plateaux et\u00a0 un\u00a0 karaok\u00e9 g\u00e9n\u00e9ralis\u00e9.\u00a0 Le Buzz cr\u00e9\u00e9 sur les r\u00e9seaux sociaux \u00e9tait \u00e9galement extraordinaire.<br \/>\nLe succ\u00e8s retentissant de cette campagne de Tunisie t\u00e9l\u00e9com a tout de suite d\u00e9pass\u00e9 les fronti\u00e8res tunisiennes en g\u00e9n\u00e9rant des commentaires d\u2019internautes\u00a0 au\u00a0 Maroc et en Egypte, deux\u00a0 pays\u00a0 d\u2019Afrique\u00a0 du nord\u00a0 qualifi\u00e9es \u00e9galement au mondial 2018. Ce qui a encourag\u00e9 l&rsquo;op\u00e9rateur national \u00e0 envisager\u00a0 une nouvelle version du spot.<br \/>\nJWT, l\u2019agence conseil en communication de Tunisie\u00a0 Telecom a travaill\u00e9 pour trouver\u00a0 un\u00a0 concept\u00a0 original garantissant un succ\u00e8s aussi fulgurant que la premi\u00e8re version.<br \/>\nL\u2019id\u00e9e \u00e9tait de mettre en sc\u00e8ne des Russes heureux de d\u00e9couvrir les Tunisiens et leur culture en adressant des messages de bienvenue aux fans de l\u2019Equipe Nationale de\u00a0 football.<br \/>\nPendant que les supporters tunisiens se pr\u00e9paraient pour aller en Russie, les Russes se pr\u00e9paraient \u00e0 leur tour \u00e0 les\u00a0 accueillir avec une immersion dans\u00a0 les\u00a0 traditions\u00a0 tunisiennes.<br \/>\nLa m\u00e9diatisation de la campagne \u00e9tait aussi tr\u00e8s originale puisque les m\u00e9dias digitaux l\u2019ont adopt\u00e9 comme un clip \u00e0 succ\u00e8s et l\u2019ont diffus\u00e9 r\u00e9guli\u00e8rement.<br \/>\nL\u2019impact digital tout aussi grandiose a permis de r\u00e9aliser des records dans la cat\u00e9gorie,\u00a0 avec un nombre de vues avoisinant les 6 millions pour les clips des 2 vagues.<br \/>\nLe couronnement\u00a0de cette campagne originale et cr\u00e9ative est\u00a0tout naturellement\u00a0 la reconnaissance des m\u00e9tiers dans le cadre des festivals internationaux.<br \/>\nEn effet, la premi\u00e8re campagne \u00abYa Roussia Jayin\u00bb\u00a0vient de recevoir deux prix un \u00e0 l\u2019African Cristal Festival 2018 tenu \u00e0 Marrakech outre un autre prix au\u00a0\u00ab Mena cristal festival\u00a0\u00bb tenu \u00e0 Beyrouth.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-115742\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2018\/05\/TT.prix_.jpg\" alt=\"\" width=\"3696\" height=\"2448\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix_.jpg 3696w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix_-300x199.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix_-768x509.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix_-1024x678.jpg 1024w\" sizes=\"(max-width: 3696px) 100vw, 3696px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-publisherlg wp-image-115743\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2018\/05\/TT.prix2_.jpg\" alt=\"\" width=\"3696\" height=\"2448\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix2_.jpg 3696w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix2_-300x199.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix2_-768x509.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/05\/TT.prix2_-1024x678.jpg 1024w\" sizes=\"(max-width: 3696px) 100vw, 3696px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le lancement du spot de Tunisie T\u00e9l\u00e9com \u00ab\u00a0Ya Russia\u00a0 Jayin\u00bb lors du match qualificatif \u00e0\u00a0 la\u00a0 coupe du\u00a0 monde de football Russie 2018, opposant en novembre dernier la Tunisie&hellip;<\/p>\n","protected":false},"author":60,"featured_media":115734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-115730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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