{"id":115879,"date":"2018-05-14T12:22:08","date_gmt":"2018-05-14T11:22:08","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=115879"},"modified":"2018-05-14T12:31:33","modified_gmt":"2018-05-14T11:31:33","slug":"une-nouvelle-identite-visuelle-de-la-mae","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/une-nouvelle-identite-visuelle-de-la-mae\/","title":{"rendered":"Une nouvelle identit\u00e9 visuelle de la MAE\u00a0"},"content":{"rendered":"<p><strong>\u00a0<\/strong>La Mutuelle Assurance de l\u2019Enseignement (MAE), leader dans l\u2019\u00e9conomie sociale et solidaire vient d\u2019annoncer sa nouvelle identit\u00e9 visuelle, une nouvelle vie pleine de perspectives pour la soci\u00e9t\u00e9. Le but pour cette soci\u00e9t\u00e9 historique est de consolider ses acquis et d\u2019am\u00e9liorer son positionnement \u00a0sur le march\u00e9 de l\u2019assurance en Tunisie. Elle vise aussi \u00e0 changer l\u2019image\u00a0 n\u00e9gative des assurances, chez le Tunisien en int\u00e9grant le client comme \u00e9tant axe d\u2019int\u00e9r\u00eat principal.<br \/>\nLors d\u2019une conf\u00e9rence organis\u00e9e pour l\u2019\u00e9v\u00e9nement Le directeur g\u00e9n\u00e9ral de MAE Assurances\u00a0 \u00a0Lassaad\u00a0 Zarrouk a annonc\u00e9 \u00a0que\u00a0 \u00ab<em>\u00a0la mutuelle est en bonne sant\u00e9,\u00a0 nous n\u2019avons pas d\u2019actionnaires pour leur distribuer les dividendes r\u00e9alis\u00e9s par notre soci\u00e9t\u00e9. Mais tous ces revenus seront d\u00e9ploy\u00e9s au profit de nos adh\u00e9rents \u00e0 travers justement cette nouvelle identit\u00e9 qui s\u2019accompagnera d\u2019une transformation de la soci\u00e9t\u00e9\u00a0\u00bb<\/em>. Pour ce faire la mutuelle met en place une strat\u00e9gie d\u2019action claire visant \u00e0 faire connaitre ses services dans le domaine de l\u2019assurance et \u00e0 r\u00e9pondre aux attentes de ses clients pour garder sa place de leader innovant dans le domaine des assurances. Zarrouk rappelle que le chiffre d\u2019affaires de la mutuelle a \u00e9volu\u00e9 de pr\u00e8s de 91 millions de dinars \u00a0en 2015 pour atteindre 100 millions de dinars en 2017.<br \/>\nPour un nouveau d\u00e9part et un rayonnement nouveau, la MAE d\u00e9voile sa charte graphique et visuelle tout en gardant ses valeurs, ses principes et sa politique de travail et ce, en adoptant une nouvelle signature de marque refl\u00e9tant cette nouvelle renaissance. <strong>\u00ab\u00a0<em>Enti Laya Wena Lik<\/em>\u00a0\u00bb<\/strong> est le nouveau slogan de la MAE qui refl\u00e8te parfaitement l\u2019\u00e9change, la confiance et la relation bilat\u00e9rale \u00e9quilibr\u00e9e ainsi que l\u2019esprit de coop\u00e9ration, une valeur fondamentale de la mutuelle.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0La Mutuelle Assurance de l\u2019Enseignement (MAE), leader dans l\u2019\u00e9conomie sociale et solidaire vient d\u2019annoncer sa nouvelle identit\u00e9 visuelle, une nouvelle vie pleine de perspectives pour la soci\u00e9t\u00e9. Le but pour&hellip;<\/p>\n","protected":false},"author":60,"featured_media":115887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-115879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une nouvelle identit\u00e9 visuelle de la MAE\u00a0 - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"\u00a0La Mutuelle Assurance de l\u2019Enseignement (MAE), leader dans l\u2019\u00e9conomie sociale et solidaire vient d\u2019annoncer sa nouvelle identit\u00e9 visuelle, une nouvelle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/une-nouvelle-identite-visuelle-de-la-mae\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle identit\u00e9 visuelle de la MAE\u00a0 - 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