{"id":121449,"date":"2018-07-11T15:56:31","date_gmt":"2018-07-11T14:56:31","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=121449"},"modified":"2018-07-11T15:56:31","modified_gmt":"2018-07-11T14:56:31","slug":"destination-dahar-une-alternative-au-modele-touristique-tunisien","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/destination-dahar-une-alternative-au-modele-touristique-tunisien\/","title":{"rendered":"Destination Dahar : une alternative au mod\u00e8le touristique tunisien"},"content":{"rendered":"

La F\u00e9d\u00e9ration Tourisme Authentique Destination Dahar (FTADD) a convi\u00e9 la presse tunisienne en pr\u00e9sence des gouverneurs de M\u00e9denine, Gab\u00e8s et Tataouine, de Rita Adams, Ambassadeur de Suisse en Tunisie, aux c\u00f4t\u00e9s de nombreux acteurs du tourisme tunisien, pour pr\u00e9senter son nouveau concept touristique qui inspirera certainement d\u2019autres r\u00e9gions de la Tunisie.
\nVivant de l\u2019agriculture de montagne et des revenus de l\u2019exode, la r\u00e9gion montagneuse du Djebel Dahar, situ\u00e9e \u00e0 80 kms de Djerba entre Matmata et Tataouine, vise \u00e0 se positionner en v\u00e9ritable destination touristique qui s\u00e9duira les visiteurs locaux et internationaux.
\n\"\" \"\" \"\"La FTADD innove en f\u00e9d\u00e9rant 90% des prestataires touristiques de la r\u00e9gion pour mettre en valeur le patrimoine de la r\u00e9gion et proposer un tourisme r\u00e9solument authentique qui conjugue nature et culture. Organis\u00e9e en partenariat public\/priv\u00e9 sous forme de DMO \u2013 Destination Management Organisation<\/em> \u2013 et disposant depuis mars 2018 du statut de syndicat professionnel, la FTADD constitue un v\u00e9ritable cluster (groupe d\u2019entreprises et d\u2019institutions, proches g\u00e9ographiquement et partageant un m\u00eame domaine de comp\u00e9tences)<\/em>, source d\u2019inspiration pour d\u2019autres r\u00e9gions de la Tunisie.
\nSon objectif est d\u2019attirer des touristes tunisiens et \u00e9trangers int\u00e9ress\u00e9s par la d\u00e9couverte de paysages grandioses et insoup\u00e7onn\u00e9s en Tunisie, par la rencontre avec l\u2019habitant, la culture et l\u2019histoire du pays, la randonn\u00e9e, la g\u00e9ologie\u2026 Hors des sentiers battus et des standards du tourisme intensif, le Djebel Dahar offre une alternative au mod\u00e8le touristique tunisien encore ax\u00e9 sur le baln\u00e9aire et de plus en plus \u2018all inclusive\u2019.
\nPour atteindre ses objectifs, la FTADD innove \u00e9galement avec des techniques de marketing encore peu utilis\u00e9es en Tunisie, telles que le marketing territorial et le marketing participatif sur les r\u00e9seaux sociaux en incitant des bloggeurs et les visiteurs \u00e0 raconter leurs exp\u00e9riences et \u00e0 promouvoir eux-m\u00eames la destination Djebel Dahar apr\u00e8s leur retour de voyage.
\nUne application t\u00e9l\u00e9phonique, v\u00e9ritable guide de voyage fonctionnant off line, la premi\u00e8re du genre en Tunisie, a \u00e9galement \u00e9t\u00e9 d\u00e9velopp\u00e9e pour les visiteurs. A t\u00e9l\u00e9charger de l\u2019Apple Store ou Google Play sous le nom Destination Dahar.
\nEnfin, la FTADD montre aussi que la d\u00e9mocratie et la d\u00e9centralisation qui se mettent en place actuellement ont tout \u00e0 gagner de ce type de mouvement f\u00e9d\u00e9ratif qui contribue \u00e0 la gouvernance locale en impliquant et en regroupant les acteurs concern\u00e9s au-del\u00e0 des clivages politiques et sociaux. Et ce, en partenariat public-priv\u00e9 aux c\u00f4t\u00e9s des institutions l\u00e9gitimes comme les institutions d\u00e9centralis\u00e9es et \u00e9tatiques, en l\u2019occurrence le Minist\u00e8re du tourisme et l\u2019ONTT qui ont pleinement encourag\u00e9 ce processus f\u00e9d\u00e9ratif conduit avec l\u2019appui technique de la Fondation Swisscontact et le financement du Secr\u00e9tariat suisse \u00e0 l\u2019\u00e9conomie (SECO).<\/p>\n

(D’apr\u00e8s communiqu\u00e9)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La F\u00e9d\u00e9ration Tourisme Authentique Destination Dahar (FTADD) a convi\u00e9 la presse tunisienne en pr\u00e9sence des gouverneurs de M\u00e9denine, Gab\u00e8s et Tataouine, de Rita Adams, Ambassadeur de Suisse en Tunisie, aux…<\/p>\n","protected":false},"author":60,"featured_media":121450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-121449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nDestination Dahar : une alternative au mod\u00e8le touristique tunisien - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"La F\u00e9d\u00e9ration Tourisme Authentique Destination Dahar (FTADD) a convi\u00e9 la presse tunisienne en pr\u00e9sence des gouverneurs de M\u00e9denine, Gab\u00e8s et Tataouine, de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/destination-dahar-une-alternative-au-modele-touristique-tunisien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination Dahar : une alternative au mod\u00e8le touristique tunisien - 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