{"id":128157,"date":"2018-09-22T13:52:10","date_gmt":"2018-09-22T12:52:10","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=128157"},"modified":"2018-09-22T13:52:10","modified_gmt":"2018-09-22T12:52:10","slug":"lancement-de-brandt-tunisie","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/lancement-de-brandt-tunisie\/","title":{"rendered":"Lancement de Brandt Tunisie"},"content":{"rendered":"<p>Dans le cadre de son programme de d\u00e9veloppement r\u00e9gional, la marque fran\u00e7aise Brandt, r\u00e9f\u00e9rence mondiale dans les \u00e9quipements \u00e9lectrom\u00e9nagers, annonce l\u2019ouverture officielle de sa filiale Brandt Tunisie.<br \/>\nA cet effet, Brandt Tunisie devient le repr\u00e9sentant commercial exclusif des marques d\u00e9pos\u00e9es du groupe \u00e0 savoir\u00a0: \u00ab Brandt\u00bb, \u00abDe Dietrich\u00bb, \u00abVedette\u00bb et \u00abSauter \u00bb pour le march\u00e9 Tunisien.<br \/>\nCette annonce a \u00e9t\u00e9 marqu\u00e9e par une grande c\u00e9r\u00e9monie de lancement dans la r\u00e9sidence de l&rsquo;Ambassadeur de France, en pr\u00e9sence de responsables du groupe Brandt et particuli\u00e8rement M. Bertrand Coupy, Directeur Commercial et Marketing du Groupe Brandt, du directeur g\u00e9n\u00e9ral de Brandt Tunisie M. Ghazi Chebbi.<br \/>\nSelon . Bertrand Coupy, \u00ab f<em>ort d&rsquo;une \u00e9quipe de plus de 200 ing\u00e9nieurs, le groupe s&rsquo;est fix\u00e9 un objectif ambitieux\u00a0: \u00eatre un acteur majeur en biens d\u2019\u00e9quipements de la maison aussi bien en Europe, qu&rsquo;en Afrique du Nord, au Moyen-Orient et en Asie\u00a0<\/em>\u00bb outre ses deux sites en France, Brandt vient d\u2019implanter un nouveau complexe industriel \u00e0 S\u00e9tif, en Alg\u00e9rie, la capacit\u00e9 \u00e0 terme est de 8 millions d&rsquo;appareils pour un investissement de 350 millions d\u2019euros. \u00a0il faut rappeler que Brandt a \u00e9t\u00e9 rachet\u00e9 en 2014 par Issad Rebrab, le propri\u00e9taire du groupe alg\u00e9rien Cevital.<br \/>\nSelon le directeur commercial et marketing de la marque \u00ab\u00a0 <em>de par sa proximit\u00e9 avec l\u2019Europe, cette localisation permet de livrer en quelques jours, voire quelques heures et en \u00e9tant tr\u00e8s comp\u00e9titifs certains march\u00e9s (comme la Tunisie)\u00a0<\/em>\u00bb<br \/>\nQuant \u00e0 leurs motivations de cr\u00e9er une filiale en Tunisie, le \u00a0Directeur g\u00e9n\u00e9ral de Brandt Tunisie, Ghazi Chebbi a expliqu\u00e9 que \u00a0\u00bb <em>la n\u00e9cessit\u00e9 de la cr\u00e9ation d&rsquo;une filiale Brandt en Tunisie est n\u00e9e d&rsquo;abord de la volont\u00e9 du Groupe de s\u2019installer dans la dur\u00e9e\u2026En s&rsquo;installant en Tunisie, Brandt simplifie certaines op\u00e9rations en prenant en charge localement tout un ensemble d\u2019op\u00e9rations administratives, commerciales, logistiques et financi\u00e8res. Le choix d\u2019une filiale (et non un distributeur) est de ma\u00eetriser toute la cha\u00eene de valeur allant de la production jusqu\u2019\u00e0 la distribution et la vente\u00a0<\/em>\u00bb et d\u2019ajouter que \u00ab<em> l&rsquo;implantation de Brandt Tunisie est aussi et surtout un tremplin majeur pour l&rsquo;introduction du groupe dans le tissu industriel et commercial de la Tunisie. Notre ambition est de gagner 20 % de parts du march\u00e9 \u00e0 l\u2019horizon de 2021. Notre souci est d&rsquo;assurer la qualit\u00e9, le prix et le meilleur service. la marque envisage m\u00eame le lancement d&rsquo;une unit\u00e9 industrielle pour l\u2019assemblage (CKD) pour la TV et la climatisation\u00a0\u00bb<\/em>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-128160\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2018\/09\/brandt.jpg\" alt=\"\" width=\"1642\" height=\"1095\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/09\/brandt.jpg 1642w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/09\/brandt-300x200.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/09\/brandt-768x512.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/09\/brandt-1024x683.jpg 1024w\" sizes=\"(max-width: 1642px) 100vw, 1642px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de son programme de d\u00e9veloppement r\u00e9gional, la marque fran\u00e7aise Brandt, r\u00e9f\u00e9rence mondiale dans les \u00e9quipements \u00e9lectrom\u00e9nagers, annonce l\u2019ouverture officielle de sa filiale Brandt Tunisie. A cet effet,&hellip;<\/p>\n","protected":false},"author":60,"featured_media":128161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-128157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancement de Brandt Tunisie - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Dans le cadre de son programme de d\u00e9veloppement r\u00e9gional, la marque fran\u00e7aise Brandt, r\u00e9f\u00e9rence mondiale dans les \u00e9quipements \u00e9lectrom\u00e9nagers, annonce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/lancement-de-brandt-tunisie\/amp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de Brandt Tunisie - 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