{"id":130601,"date":"2018-10-23T14:16:14","date_gmt":"2018-10-23T13:16:14","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=130601"},"modified":"2018-10-23T14:16:14","modified_gmt":"2018-10-23T13:16:14","slug":"responsabilite-societale-la-cle-de-la-competitivite-des-entreprises-publiques-et-privees","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/responsabilite-societale-la-cle-de-la-competitivite-des-entreprises-publiques-et-privees\/","title":{"rendered":"Responsabilit\u00e9 soci\u00e9tale : la cl\u00e9 de la comp\u00e9titivit\u00e9 des entreprises publiques et priv\u00e9es"},"content":{"rendered":"

Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive, la Conf\u00e9d\u00e9ration des Entreprises Citoyennes de Tunisie (CONECT) tient sa conf\u00e9rence sur la Responsabilit\u00e9 Soci\u00e9tale. C\u2019\u00e9tait lors d\u2019un s\u00e9minaire organis\u00e9 ce mardi 23 octobre 2018 aux Berges du Lac, en pr\u00e9sence du ministre de l\u2019Industrie et des PME, Slim Feriani, de la directrice g\u00e9n\u00e9rale de la Caisse des D\u00e9p\u00f4ts et de Consignations (CDC), Boutheina Ben Yaghl\u00e8ne, et de Tarak Cherif, pr\u00e9sident de la CONECT.
\nL\u2019objectif, comme chaque ann\u00e9e, est de vulgariser le concept de la responsabilit\u00e9 soci\u00e9tale en tant qu\u2019outil pour l\u2019int\u00e9gration et le sauvetage des entreprises publiques, compte tenu des nouvelles exigences du march\u00e9. Une d\u00e9marche RSE coh\u00e9rente, selon les participants \u00e0 la conf\u00e9rence, permettra justement un acc\u00e8s plus facile \u00e0 ces nouveaux march\u00e9s tr\u00e8s concurrentiels.
\nD’o\u00f9 l\u2019importance pour le secteur public de l\u2019adopter dans l\u2019objectif de devenir capable d\u2019incarner un r\u00f4le moteur \u00e0 travers l\u2019incitation des entit\u00e9s qui lui sont li\u00e9es \u00e0 suivre les d\u00e9marches RSE. La conf\u00e9rence, soulignons-le, \u00e9tait \u00e9galement l\u2019occasion de lancer le label RSE de la CONECT auquel la CDC a adh\u00e9r\u00e9 le jour de la conf\u00e9rence par le biais de la signature d\u2019une convention avec la CONECT.<\/p>\n

Le PPP, l’une des cl\u00e9s de l’enracinement de la RSE
\n<\/strong>Pour le ministre de l\u2019Industrie et des PME, Slim Feriani, l\u2019initiative de la CONECT rel\u00e8ve d\u2019une importance capitale. \u00ab\u00a0Elle doit \u00eatre g\u00e9n\u00e9ralis\u00e9e, que ce soit au sein des PME ou des grandes entreprises\u00a0\u00bb<\/em>, a-t-il d\u00e9clar\u00e9, ajoutant que l\u2019Etat a mis en place, dans ce contexte, une strat\u00e9gie nationale consacr\u00e9e \u00e0 la RSE, au m\u00eame titre qu\u2019un cadre l\u00e9gal am\u00e9lior\u00e9. L\u2019enracinement de la RSE passe in\u00e9vitablement par le partenariat public-priv\u00e9 selon le ministre. La soci\u00e9t\u00e9 civile doit \u00e9galement y participer.
\nPour sa part, la directrice g\u00e9n\u00e9rale de la CDC, Boutheina Ben Yaghl\u00e8ne, consid\u00e8re que la RSE permet d\u2019am\u00e9liorer le climat au sein de l\u2019entreprise, mais aussi de consacrer la justice sociale entre les r\u00e9gions. D’ailleurs, un texte de loi relatif \u00e0 l\u2019instauration de la RSE a \u00e9t\u00e9 adopt\u00e9 d\u2019apr\u00e8s la directrice g\u00e9n\u00e9rale.
\nLe concept, poursuit-elle, permet d\u2019\u00e9tablir un \u00e9quilibre entre la r\u00e9alisation des activit\u00e9s \u00e9conomiques de l\u2019entreprise et l\u2019entretien de ses relations sociales. \u00ab\u00a0Notre adh\u00e9sion au label RSE de la CONECT aura un impact positif sur nos partenaires. Ces derniers d\u00e9tiennent un r\u00f4le primordial dans le d\u00e9veloppement durable. La CDC s\u2019est engag\u00e9e \u00e0 cr\u00e9er une dynamique \u00e9conomique pour soutenir les PME g\u00e9n\u00e9ratrices d\u2019emploi\u00a0\u00bb<\/em>, a-t-elle expliqu\u00e9, ajoutant que la RSE est devenue une n\u00e9cessit\u00e9 aujourd’hui afin de pr\u00e9server les g\u00e9n\u00e9rations futures et de soutenir le d\u00e9veloppement durable.<\/p>\n

La n\u00e9cessit\u00e9 de la RSE dans les entreprises et administrations publiques
\n<\/strong>\u00c9galement pr\u00e9sent \u00e0 la sixi\u00e8me conf\u00e9rence sur la RSE, Tarak Cherif, pr\u00e9sident de la CONECT, a rappel\u00e9 que la Conf\u00e9d\u00e9ration a \u00e9norm\u00e9ment travaill\u00e9 sur la vulgarisation du concept. L\u2019objectif est de consolider la comp\u00e9titivit\u00e9 des entreprises tunisiennes que ce soit \u00e0 l\u2019\u00e9chelle nationale ou internationale.
\nD’un autre c\u00f4t\u00e9, le pr\u00e9sident de la CONECT consid\u00e8re que les entreprises ont subi beaucoup de d\u00e9g\u00e2ts depuis 2011. \u00ab\u00a0Et \u00e7a va continuer\u00a0\u00bb<\/em>, a-t-il ajout\u00e9. \u00ab\u00a0Les administrations et les entreprises publiques constituent un maillon important dans le tissu \u00e9conomique tunisien, d\u2019o\u00f9 la n\u00e9cessit\u00e9 de la RSE au sein de ces entit\u00e9s. Nous avons commenc\u00e9 \u00e0 travailler avec la CDC en la mati\u00e8re, \u00e9tant donn\u00e9 qu\u2019elle peut cr\u00e9er \u00ab\u00a0la contagion\u00a0\u00bb\u00a0\u00bb<\/em>, a-t-il encore soutenu.<\/p>\n

\"\"<\/a>

Signature d’une convention entre la CDC et la CONECT pour l’obtention du label RSE de la CONECT par la CDC.<\/p><\/div>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive, la Conf\u00e9d\u00e9ration des Entreprises Citoyennes de Tunisie (CONECT) tient sa conf\u00e9rence sur la Responsabilit\u00e9 Soci\u00e9tale. C\u2019\u00e9tait lors d\u2019un s\u00e9minaire organis\u00e9 ce mardi 23 octobre 2018…<\/p>\n","protected":false},"author":63,"featured_media":130606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-130601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nResponsabilit\u00e9 soci\u00e9tale : la cl\u00e9 de la comp\u00e9titivit\u00e9 des entreprises publiques et priv\u00e9es - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive, la Conf\u00e9d\u00e9ration des Entreprises Citoyennes de Tunisie (CONECT) tient sa conf\u00e9rence sur la Responsabilit\u00e9 Soci\u00e9tale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/responsabilite-societale-la-cle-de-la-competitivite-des-entreprises-publiques-et-privees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsabilit\u00e9 soci\u00e9tale : la cl\u00e9 de la comp\u00e9titivit\u00e9 des entreprises publiques et priv\u00e9es - R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"og:description\" content=\"Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive, la Conf\u00e9d\u00e9ration des Entreprises Citoyennes de Tunisie (CONECT) tient sa conf\u00e9rence sur la Responsabilit\u00e9 Soci\u00e9tale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realites.com.tn\/fr\/responsabilite-societale-la-cle-de-la-competitivite-des-entreprises-publiques-et-privees\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realites.tn\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-23T13:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2018\/10\/rse3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"F. 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