{"id":131917,"date":"2018-11-07T15:40:22","date_gmt":"2018-11-07T14:40:22","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=131917"},"modified":"2018-11-07T15:40:22","modified_gmt":"2018-11-07T14:40:22","slug":"orange-inaugure-son-smart-store-au-coeur-de-lavenue-bourguiba","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/orange-inaugure-son-smart-store-au-coeur-de-lavenue-bourguiba\/","title":{"rendered":"Orange inaugure son Smart Store au c\u0153ur de l\u2019avenue Bourguiba"},"content":{"rendered":"<p style=\"font-weight: 400\">Orange Tunisie a inaugur\u00e9, le 6 novembre 2018, la Boutique Orange Habib Bourguiba \u00ab\u00a0<em>Smart Store<\/em>\u00a0\u00bb en pr\u00e9sence de Chedly Bouall\u00e8gue, Gouverneur de Tunis,\u00a0 Beatrice Mandine, Directrice ex\u00e9cutive Communication et Marque du Groupe Orange, Ludovic Pech, Chief Financial Officer &#8211; Orange\/MEA,\u00a0 Jean Francois Rodriguez, Directeur de la Marque du Groupe Orange, Thierry Van Den Brule, Directeur planning strat\u00e9gique \u00e0 la direction de la Marque du Groupe Orange, Mickael Faure, Directeur de la strat\u00e9gie de la marque et performance du Groupe Orange et Nafissatou Dia, Directrice de la communication Orange Mea.<br \/>\nCe nouveau concept du Groupe Orange offre un lieu chaleureux et digital qui permet aux clients une nouvelle exp\u00e9rience achat \u00e0 travers l\u2019acc\u00e8s aux outils num\u00e9riques innovants et une invitation \u00e0 la d\u00e9couverte. L\u2019exp\u00e9rimentation, le conseil et la prise en main directe sont des leviers cruciaux de la nouvelle boutique d\u2019Orange, qui invite sans cesse au test et \u00e0 l\u2019interaction. Cet appel \u00e0 la d\u00e9couverte offre au client la possibilit\u00e9 de s\u2019approprier compl\u00e8tement les solutions innovantes qu\u2019Orange met \u00e0 sa disposition.<br \/>\nA cette occasion, Thierry Millet, Directeur G\u00e9n\u00e9ral d\u2019Orange Tunisie a d\u00e9clar\u00e9\u00a0: \u00ab\u00a0<em>\u00c9tant conscient que nos boutiques sont la vitrine de notre marque Orange et repr\u00e9sentent un gage de proximit\u00e9 pour nos clients, nous avons fait le choix d\u00e8s le d\u00e9but de l\u2019ann\u00e9e 2018 d\u2019investir massivement dans la r\u00e9novation de notre r\u00e9seau de vente directe qui compte 24 boutiques \u00e0 travers un programme ambitieux. Aujourd\u2019hui et gr\u00e2ce \u00e0 l\u2019effort de nos \u00e9quipes nous avons r\u00e9ussi la transformation de 10 boutiques en s\u2019inspirant du concept Smart store, 6 autres sont encours de travaux et seront r\u00e9-ouverts avant la fin de l\u2019ann\u00e9e, d\u2019autres suivront\u00a0 en 2019<\/em>.\u00a0\u00bb<br \/>\nPour sa part, la directrice ex\u00e9cutive communication et marque du groupe Orange Beatrice Mandine a affirm\u00e9 que \u00ab<em>c\u2019est important pour Orange, qui est une marque proche de ses clients, qui est singuli\u00e8re, qui a une histoire et qui veut simplifier la technologie, d\u2019avoir un bel \u00e9crin dans l\u2019avenue principale de Tunis<\/em>\u00bb. \u00ab<em>C\u2019est important d\u2019\u00eatre bien plac\u00e9 et de pouvoir bien accueillir nos clients<\/em>\u00bb, a-t-elle expliqu\u00e9. A cette occasion, Mandine a rappel\u00e9 qu\u2019Orange est une marque singuli\u00e8re cr\u00e9\u00e9e en 1994, qui a une histoire et qui a toujours travaill\u00e9 sur sa singularit\u00e9, simplicit\u00e9 et dynamisme. Orange est une marque mondiale pr\u00e9sente dans 30 pays, a-t-elle soulign\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orange Tunisie a inaugur\u00e9, le 6 novembre 2018, la Boutique Orange Habib Bourguiba \u00ab\u00a0Smart Store\u00a0\u00bb en pr\u00e9sence de Chedly Bouall\u00e8gue, Gouverneur de Tunis,\u00a0 Beatrice Mandine, Directrice ex\u00e9cutive Communication et Marque&hellip;<\/p>\n","protected":false},"author":60,"featured_media":131918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-131917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orange inaugure son Smart Store au c\u0153ur de l\u2019avenue Bourguiba - 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