{"id":140535,"date":"2019-03-07T13:32:21","date_gmt":"2019-03-07T12:32:21","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=140535"},"modified":"2019-03-07T13:59:28","modified_gmt":"2019-03-07T12:59:28","slug":"wifak-bank-met-le-cap-sur-la-fintech-lafrique-et-la-communication","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/wifak-bank-met-le-cap-sur-la-fintech-lafrique-et-la-communication\/","title":{"rendered":"Wifak Bank met le cap sur la Fintech, l&rsquo;Afrique et la communication"},"content":{"rendered":"<p>Wifak Bank a organis\u00e9, jeudi 7 mars 2019, dans son centre d\u2019affaires sis aux Berges du Lac, une rencontre avec les m\u00e9dias pour pr\u00e9senter sa vision et ses activit\u00e9s. Pr\u00e9sid\u00e9e par le DG de la banque, Mohamed Mellousse, en pr\u00e9sence du staff directoire, la rencontre a d\u00e9but\u00e9 par une pr\u00e9sentation du parcours historique de Wifak Bank et ses r\u00e9alisations au terme des deux premi\u00e8res ann\u00e9es d\u2019activit\u00e9s. Le DG, dans ce cadre, a mis en exergue la contribution de la banque au financement de l\u2019\u00e9conomie et au d\u00e9veloppement de l\u2019industrie de la Finance Islamique en Tunisie.<br \/>\nEn effet, Wifak Bank a enregistr\u00e9, en 2018, une \u00e9volution de 54% de son PNB, de 60 % de l\u2019encours de financement \u00e0 la client\u00e8le et de 169% de l\u2019encours de d\u00e9p\u00f4t par rapport \u00e0 l\u2019ann\u00e9e 2017.<br \/>\nLa rencontre a aussi constitu\u00e9 l\u2019occasion de d\u00e9voiler la vision strat\u00e9gique de la banque, particuli\u00e8rement dans le cadre de la transformation digitale et de pr\u00e9ciser l\u2019apport de la Fintech en tant qu\u2019axe de d\u00e9veloppement et de pr\u00e9senter les ambitions de Wifak Bank pour accompagner les diff\u00e9rentes cat\u00e9gories de clients (particuliers, professionnels et entreprises) en offrant de nouvelles solutions de financement adapt\u00e9es \u00e0 tous les besoins et r\u00e9pondant aux normes de la Finance Islamique.<br \/>\nWifak Bank, maintient le cap et souhaite consolider son positionnement sur le march\u00e9 tunisien et entame d\u00e9j\u00e0 une internationalisation \u00e0 destination du march\u00e9 africain. <em>\u00ab\u00a0Il s&rsquo;agit d&rsquo;une vision globale et nous r\u00e9fl\u00e9chissons \u00e0 plusieurs voies pour assurer cette ouverture sur l&rsquo;Afrique\u00a0\u00bb,<\/em> a d\u00e9clar\u00e9 le DG. D&rsquo;un autre c\u00f4t\u00e9, ce dernier a soulign\u00e9 que la banque souhaite se distinguer par rapport \u00e0 la concurrence en proposant des services adapt\u00e9s aux profils de ses clients. Les start-up, dans ce cadre, constituent une client\u00e8le de poids. <em>\u00ab\u00a0Nous intervenons, notamment, dans l&rsquo;accompagnement. Nous voulons contribuer \u00e0 cr\u00e9er une nouvelle g\u00e9n\u00e9ration de promoteurs d&rsquo;entreprises. Les financements que nous accordons constituent un acte de responsabilit\u00e9, quel que soit l&rsquo;avenir de la soci\u00e9t\u00e9\u00a0\u00bb<\/em>, a pr\u00e9cis\u00e9 Mohamed\u00a0Mellousse.<br \/>\nD&rsquo;autre part, Wifak Bank va accorder une plus grande place \u00e0 sa politique de communication. <em>\u00ab\u00a0Nous avons pr\u00e9f\u00e9r\u00e9 nous concentrer sur nos projets afin de les concr\u00e9tiser. Nous ne voulons pas parler pour ne rien dire. Le conseil d&rsquo;administration de la Banque a d\u00e9cid\u00e9 de mettre en place un plan de communication. D&rsquo;ailleurs, le budget a \u00e9t\u00e9 fix\u00e9. Nous devons faire conna\u00eetre les avantages de la banque\u00a0\u00bb<\/em>, a-t-il expliqu\u00e9.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-140538\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2019\/03\/wifak2.jpg\" alt=\"\" width=\"800\" height=\"437\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2019\/03\/wifak2.jpg 800w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2019\/03\/wifak2-300x164.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2019\/03\/wifak2-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wifak Bank a organis\u00e9, jeudi 7 mars 2019, dans son centre d\u2019affaires sis aux Berges du Lac, une rencontre avec les m\u00e9dias pour pr\u00e9senter sa vision et ses activit\u00e9s. Pr\u00e9sid\u00e9e&hellip;<\/p>\n","protected":false},"author":60,"featured_media":140537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-140535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wifak Bank met le cap sur la Fintech, l&#039;Afrique et la communication - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Wifak Bank a organis\u00e9, jeudi 7 mars 2019, dans son centre d\u2019affaires sis aux Berges du Lac, une rencontre avec les m\u00e9dias pour pr\u00e9senter sa vision et ses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/wifak-bank-met-le-cap-sur-la-fintech-lafrique-et-la-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wifak Bank met le cap sur la Fintech, l&#039;Afrique et la communication - 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