{"id":149217,"date":"2019-06-27T09:27:26","date_gmt":"2019-06-27T08:27:26","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=149217"},"modified":"2019-06-27T09:30:24","modified_gmt":"2019-06-27T08:30:24","slug":"jumia-house-devient-mubawab-tn","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/jumia-house-devient-mubawab-tn\/","title":{"rendered":"Jumia House devient Mubawab.tn"},"content":{"rendered":"

Lors d’un Meet-Up\u00a0 organis\u00e9 mercredi 26 juin 2019 \u00e0 Tunis, autour de la th\u00e9matique des enjeux du secteur immobilier et le r\u00f4le pr\u00e9pond\u00e9rant du digital dans la sph\u00e8re immobili\u00e8re, le co-fondateur et Directeur G\u00e9n\u00e9ral du Groupe Mubawab Kevin Gormand a annonc\u00e9 l\u2019acquisition officielle du site immobilier Jumia House par Mubawab.\u00a0 Jumia House devient ainsi Mubawab au Maghreb.
\n\u00ab\u00a0Nous croyons au potentiel des portails immobiliers en Afrique et nous avons construit une formidable plateforme \u00e0 travers le Maroc, la Tunisie et l’Alg\u00e9rie. Nous sommes convaincus que Mubawab saura p\u00e9renniser le succ\u00e8s que Jumia House a eu sur ces march\u00e9s<\/em>\u00ab\u00a0, a d\u00e9clar\u00e9 Anis Gharbi, Country Manager de Mubawab Tunisie en reprenant les propos de Sacha POIGONNEC, co-fondateur et co-PDG de Jumia. Il a \u00e9galement pass\u00e9 en revue le parcours de Jumia House, leader historique des portails immobiliers en Tunisie.
\nSon acquisition consolide la position de Mubawab en tant que premier site immobilier de la r\u00e9gion tout en lui permettant d’acc\u00e9der aux march\u00e9s immobiliers les plus prometteurs du Maghreb, avec plus de 90 millions de personnes. \u00ab Nous croyons fermement en notre capacit\u00e9 d’offrir des solutions immobili\u00e8res aux clients et aux utilisateurs finaux gr\u00e2ce \u00e0 notre plateforme hautement performante et sophistiqu\u00e9e. Nous sommes enthousiastes \u00e0 l’id\u00e9e de nous appuyer sur notre succ\u00e8s et notre exp\u00e9rience au Maroc pour offrir une plateforme \u00e9largie, en maximisant la port\u00e9e et la visibilit\u00e9 des consommateurs tout en proposant un accompagnement personnalis\u00e9 et local \u00e0 nos clients \u00bb, d\u00e9clare Kevin Gormand.<\/p>\n

\"\"
\nLe Co-fondateur et Directeur G\u00e9n\u00e9ral du Groupe Mubawab a ensuite expos\u00e9 les perspectives du secteur immobilier, tout en rappelant \u00ab qu\u2019on ne peut pas envisager une communication 360\u00b0 sans passer par le digital<\/em>\u00bb. Le digital est d\u2019ailleurs le premier apporteur d\u2019affaires du secteur. En effet, il n\u2019est plus envisageable aujourd\u2019hui de concevoir et vendre un projet immobilier sans Internet. Vendeurs, acheteurs et investisseurs, tous sont d\u00e9sormais extr\u00eamement bien inform\u00e9s gr\u00e2ce au Web qui apporte \u00e0 la fois une visibilit\u00e9 et une audience sup\u00e9rieure aux autres canaux de communication et ce, \u00e0 moindre co\u00fbt.
\nLe Meet-Up a \u00e9galement re\u00e7u Gilles Blanchard, co-fondateur de Se Loger.com et Pr\u00e9sident d\u2019EMPG. Celui-ci a pr\u00e9sent\u00e9 sa vision de l\u2019impact du digital pour les \u00e9conomies \u00e9mergentes, des nouvelles tendances et innovations technologiques au service de l\u2019immobilier. \u00ab Avec les smartphones, tout le monde est \u00e0 un pouce de distance. Vous, vos concurrents vous \u00eates tous \u00e0 un pouce de distance<\/em> \u00bb, a insist\u00e9 Gilles Banchard. Le conf\u00e9rencier a \u00e9galement \u00e9voqu\u00e9 la digitalisation des ventes :\u00ab La r\u00e9alisation d\u2019une vente est proportionnelle au nombre de contacts que vous allez recevoir qui sont eux-m\u00eames proportionnels au nombre de visites qui ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s sur internet.<\/em> \u00bb
\nL\u2019entreprise se doit d\u2019\u00eatre r\u00e9active : \u00abr\u00e9pondre aux emails en moins de 5 minutes puisque 78% des consommateurs ach\u00e8tent aupr\u00e8s du premier qui r\u00e9pond. Tandis que dans la pratique, les soci\u00e9t\u00e9s mettent plus de cinq jours \u00e0 r\u00e9pondre.<\/em> \u00bb Outre le fait d\u2019\u00eatre efficace, Gilles Blanchard a ainsi mis l\u2019accent sur une utilisation efficiente des outils digitaux et la capacit\u00e9 des professionnels \u00e0 les appr\u00e9hender.<\/p>\n

Ce premier Meet-Up Mubawab marque le coup d\u2019envoi d\u2019une s\u00e9rie de rendez-vous pour cr\u00e9er et accompagner la dynamique du digital au sein du secteur immobilier en Tunisie.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Lors d’un Meet-Up\u00a0 organis\u00e9 mercredi 26 juin 2019 \u00e0 Tunis, autour de la th\u00e9matique des enjeux du secteur immobilier et le r\u00f4le pr\u00e9pond\u00e9rant du digital dans la sph\u00e8re immobili\u00e8re, le…<\/p>\n","protected":false},"author":60,"featured_media":149219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-149217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nJumia House devient Mubawab.tn - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Lors d'un Meet-Up\u00a0 organis\u00e9 mercredi 26 juin 2019 \u00e0 Tunis, autour de la th\u00e9matique des enjeux du secteur immobilier et le r\u00f4le pr\u00e9pond\u00e9rant du digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/jumia-house-devient-mubawab-tn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jumia House devient Mubawab.tn - 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