{"id":160033,"date":"2019-11-30T12:47:15","date_gmt":"2019-11-30T11:47:15","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=160033"},"modified":"2019-11-30T12:52:49","modified_gmt":"2019-11-30T11:52:49","slug":"la-presse-au-futur-2019-linnovation-pour-reinventer-la-profession-la-presse-au-futur-2019-linnovation-pour-reinventer-la-profession","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/la-presse-au-futur-2019-linnovation-pour-reinventer-la-profession-la-presse-au-futur-2019-linnovation-pour-reinventer-la-profession\/","title":{"rendered":"La Presse au Futur 2019: l&rsquo;innovation pour r\u00e9inventer la profession"},"content":{"rendered":"<p>La 13e \u00e9dition du salon de la \u00ab\u00a0<span style=\"color: #ff0000\"><a style=\"color: #ff0000\" href=\"https:\/\/www.lapresseaufutur.com\/\">Presse au Futur<\/a><\/span>\u00a0\u00bb a eu lieu les 26 et 27 novembre derniers au New Cap Event Center, \u00e0 Paris en pr\u00e9sence de 70 exposants et environ 1300 visiteurs parmi les professionnels des m\u00e9dias. Une forte d\u00e9l\u00e9gation de la F\u00e9d\u00e9ration Tunisienne des Directeurs de Journaux (FTDJ) conduite par son pr\u00e9sident Ta\u00efeb Zahar, a marqu\u00e9 sa pr\u00e9sence lors de ce rendez-vous incontournable des acteurs des m\u00e9dias.<br \/>\nCe salon a vu l&rsquo;organisation d&rsquo;une s\u00e9rie de conf\u00e9rences et ateliers anim\u00e9s par des \u00e9diteurs, des pr\u00e9sidents de r\u00e9gies et des journalistes. L&rsquo;objectif \u00e9tait de dresser les bonnes pratiques pour r\u00e9volutionner le secteur de la presse et favoriser la production et la diffusion d&rsquo;un contenu m\u00e9diatique innovant et \u00e0 valeur ajout\u00e9e.<br \/>\nPlusieurs sujets et probl\u00e9matiques ont \u00e9t\u00e9 trait\u00e9s dans le cadre de ces conf\u00e9rences et s\u00e9minaires dont essentiellement la relation complexe entre la publicit\u00e9 et les lecteurs, les enjeux du passage du print au digital, la r\u00e9invention de la presse locale et r\u00e9gionale, la diversification et les strat\u00e9gies de valeur des marques de la presse magazine, la presse \u00e9lectronique payante etc.<br \/>\nLa seconde journ\u00e9e a \u00e9t\u00e9 d\u00e9di\u00e9e \u00e0 l\u2019Europe, avec un partage d\u2019exp\u00e9riences sur le th\u00e8me \u00ab European Press for the Future \u00bb.<br \/>\nLa soir\u00e9e de cl\u00f4ture de ce salon a \u00e9t\u00e9 marqu\u00e9e par la distribution des troph\u00e9es de l&rsquo;innovation Presse distinguant les laur\u00e9ats parmi les initiatives les plus performantes et les plus remarquables de la profession. Il s&rsquo;agit de; Troph\u00e9e de l&rsquo;\u00e9diteur de l&rsquo;ann\u00e9e, Troph\u00e9e de l&rsquo;innovation digitale, Troph\u00e9e de l&rsquo;innovation diffusion, Troph\u00e9e de l\u2019innovation r\u00e9gionale ou locale,\u00a0 Troph\u00e9e de l&rsquo;innovation Podcast, Troph\u00e9e du lancement print de l&rsquo;ann\u00e9e, Troph\u00e9e de l&rsquo;innovation publicitaire, Troph\u00e9e de l&rsquo;innovation diversification, Troph\u00e9e sp\u00e9cial du Jury et le Troph\u00e9e du coup de c\u0153ur de l&rsquo;ann\u00e9e.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-160036 size-large\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2019\/11\/IMG_20191126_124114-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2019\/11\/IMG_20191126_124114-768x1024.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2019\/11\/IMG_20191126_124114-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-160037 size-publisher-lg\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2019\/11\/IMG_20191126_124154_1-750x430.jpg\" alt=\"\" width=\"750\" height=\"430\" \/> \u00a0<img decoding=\"async\" class=\"alignnone wp-image-160039 size-publisher-lg\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2019\/11\/IMG_20191126_124159-750x430.jpg\" alt=\"\" width=\"750\" height=\"430\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-160040 size-publisher-lg\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2019\/11\/IMG_20191126_124214-750x430.jpg\" alt=\"\" width=\"750\" height=\"430\" \/> \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-160043 size-publisher-lg\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2019\/11\/IMG_20191126_124223-750x430.jpg\" alt=\"\" width=\"750\" height=\"430\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-160044 size-publisher-lg\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2019\/11\/IMG_20191126_124147_1-750x430.jpg\" alt=\"\" width=\"750\" height=\"430\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 13e \u00e9dition du salon de la \u00ab\u00a0Presse au Futur\u00a0\u00bb a eu lieu les 26 et 27 novembre derniers au New Cap Event Center, \u00e0 Paris en pr\u00e9sence de 70&hellip;<\/p>\n","protected":false},"author":60,"featured_media":160037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-160033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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