{"id":16726,"date":"2014-09-07T09:00:06","date_gmt":"2014-09-07T08:00:06","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=16726"},"modified":"2014-09-07T09:00:06","modified_gmt":"2014-09-07T08:00:06","slug":"land-dor-dynamisme-local-malgre-les-difficultes-dexportation","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/land-dor-dynamisme-local-malgre-les-difficultes-dexportation\/","title":{"rendered":"Land d\u2019Or : dynamisme local malgr\u00e9 les difficult\u00e9s d\u2019exportation"},"content":{"rendered":"

\n\t\"images<\/a>\n<\/p>\n

\n\t \n<\/p>\n

\n\tLa publication des indicateurs d’activité du premier semestre 2014 de Land d’Or laissent apparaître un dynamisme de la marque certain sur le marché local alors que l’exportation a baissé par rapport au premier semestre 2013.<\/span>\n<\/p>\n

\n\tGlobalement, le chiffre d’affaires a augmenté de 1% passant de 34,806 MD en 2013 à 35,134 ME en 2014.\n<\/p>\n

\n\tAlors qu’au cours du deuxième trimestre cette progression a été de 13% d’une année à l’autre. Sur le marché local la progression a été remarquable, soit 22%.\n<\/p>\n

\n\tÀ l’export les ventes ont diminué de 8%.  Stabilisation au Maroc, mais difficultés en Libye à cause des évènements sécuritaires bien qu’il y’ait une reprise.\n<\/p>\n

\n\tMalgré une légère progression du chiffre d’affaires, la production a baissé de 13% au cours du premier semestre 2014 performance réalisée grâce à un réajustement des prix et à une optimisation de la gestion. Cela s’est concrétisé par la compression des coûts de revient, la maîtrise des stocks de fromages par catégorie ainsi qu’une politique d’achats rationnelle et efficace. Land d’Or continue à investir, même s’il y a ralentissement, 3,1 millions de dinars en six mois 2013 et 1,1 millions de dinars au premier semestre 2014.\n<\/p>\n

\n\tL’endettement de l’entreprise s’est alourdi en un an, passant de 26,721 MD en juin 2013 à 30,752MD en juin 2014.\n<\/p>\n

\n\tLes crédits moyen et long termes restent presque au même niveau entre 2013 et 2014. Pour la trésorerie, elle s’est améliorée entre le 31 mars 2014 et le 30 juin 2014, mais elle a augmenté entre le 30 juin 2013 et le 30 juin 2014 passant de 14,296 MD à 17,198 MD.\n<\/p>\n

\n\tRidha Lahmar<\/p>\n","protected":false},"excerpt":{"rendered":"

  La publication des indicateurs d’activité du premier semestre 2014 de Land d’Or laissent apparaître un dynamisme de la marque certain sur le marché local alors que l’exportation a baissé…<\/p>\n","protected":false},"author":60,"featured_media":16727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,27],"tags":[],"class_list":["post-16726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualite"],"yoast_head":"\nLand d\u2019Or : dynamisme local malgr\u00e9 les difficult\u00e9s d\u2019exportation - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"  La publication des indicateurs d’activité du premier semestre 2014 de Land d’Or laissent apparaître un dynamisme de la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/land-dor-dynamisme-local-malgre-les-difficultes-dexportation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Land d\u2019Or : dynamisme local malgr\u00e9 les difficult\u00e9s d\u2019exportation - 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