{"id":193044,"date":"2020-10-26T10:23:53","date_gmt":"2020-10-26T09:23:53","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=193044"},"modified":"2020-10-26T10:25:54","modified_gmt":"2020-10-26T09:25:54","slug":"le-dg-de-misk-fm-revient-sur-les-contradictions-dont-souffre-la-station-radio","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/le-dg-de-misk-fm-revient-sur-les-contradictions-dont-souffre-la-station-radio\/","title":{"rendered":"Le DG de Misk Fm revient sur les contradictions dont souffre la station radio"},"content":{"rendered":"

Plusieurs auditeurs de la station radio Misk Fm ont relev\u00e9, le jeudi 22 octobre, l’interruption soudaine des ondes de bande FM. Apr\u00e8s plusieurs interrogations et une interruption de 26 heures, l’antenne de Misk \u00e9tait r\u00e9tablie dimanche 25 octobre. Une information confirm\u00e9e par Mehdi Ahmadi, DG de la radio, dans un post publi\u00e9 sur son compte Facebook.<\/p>\n

\u00ab\u00a0Nous avons r\u00e9tabli l’antenne et je remercie personnellement l’Office national de t\u00e9l\u00e9diffusion pour leur compr\u00e9hension. Pour beaucoup de nos auditeurs l’exp\u00e9rience fut p\u00e9nible. Elle le fut pour nous aussi\u00a0\u00bb a d\u00e9clar\u00e9 le responsable.<\/p>\n

Par ailleurs, Ahmadi est revenu sur plusieurs contradictions dont souffre la station radio, en l’occurrence, un manque d’engouement de la part des annonceurs, malgr\u00e9 les chiffres honorables : \u00ab\u00a0Elle jouit d’une notori\u00e9t\u00e9 et d’une fid\u00e9lit\u00e9 incroyable de la part de ses auditeurs, notre player streaming fait une moyenne quotidienne de 90 000 connexions\/jour (Merci au meilleur sondeur, statisticien du monde qui vient au moins contredire les \u00e9tudes approximatives, j’ai nomm\u00e9 Google Analytics) et souffre du manque d’engouement des annonceurs… \u00ab\u00a0.<\/p>\n

Il ajoute que \u00ab\u00a0Misk repose sur une seconde contradiction : Des chefs d’entreprises, de Holdings, des directeurs marketing de grandes marques, de m\u00e9dia planneurs qui \u00ab\u00a0n’\u00e9coutent que Misk\u00a0\u00bb et qui ne communiquent pas chez nous… Leurs arguments : fr\u00e9quence unique, pas de produit culturel sur lequel communiquer, calcul du GRP…\u00a0\u00bb<\/span><\/p>\n

\n
\u00ab\u00a0Si les grands annonceurs ne communiquent que sur le top 10 national en terme d’audience, tant que nous n’avons qu’une seule fr\u00e9quence, ils ne communiqueront jamais chez nous.<\/div>\n<\/div>\n
\n
Misk n’est pas diff\u00e9rente des autres m\u00e9dias dans le sens o\u00f9 sa survie d\u00e9pend du march\u00e9 publicitaire.<\/div>\n<\/div>\n
\n
Tant qu’il n’y aura pas une prise de conscience concernant ce point, nous risquons de souffrir\u00a0\u00bb a d\u00e9plor\u00e9 Mehdi Ahmadi, avant de conclure : \u00ab\u00a0Je n’\u00e9coute que Misk c’est bien, communiquer sur Misk, c’est mieux, c’est m\u00eame vital ! \u00ab\u00a0.<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Plusieurs auditeurs de la station radio Misk Fm ont relev\u00e9, le jeudi 22 octobre, l’interruption soudaine des ondes de bande FM. Apr\u00e8s plusieurs interrogations et une interruption de 26 heures,…<\/p>\n","protected":false},"author":112,"featured_media":193045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[2899,2898],"class_list":["post-193044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-mehdi-ahmadi","tag-misk-fm"],"yoast_head":"\nLe DG de Misk Fm revient sur les contradictions dont souffre la station radio - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Plusieurs auditeurs de la station radio Misk Fm ont relev\u00e9, le jeudi 22 octobre, l'interruption soudaine des ondes de bande FM. 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