{"id":195931,"date":"2020-11-20T20:47:19","date_gmt":"2020-11-20T19:47:19","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=195931"},"modified":"2020-11-20T21:03:44","modified_gmt":"2020-11-20T20:03:44","slug":"comment-booster-la-marque-employeur-en-temps-de-crise","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/comment-booster-la-marque-employeur-en-temps-de-crise\/","title":{"rendered":"Comment booster la marque employeur en temps de crise\u00a0?"},"content":{"rendered":"

Par Anis Gharbi, <\/strong>
\nCountry Manager de Mubawab Tunisie<\/p>\n

Le contexte business actuel li\u00e9 \u00e0 la propagation de la pand\u00e9mie de la Covid-19 d\u00e9montre que le capital humain est une priorit\u00e9 et l\u2019un des leviers les plus importants en temps de crise.
\nAnis Gharbi, Country Manager de Mubawab Tunisie, essaye de r\u00e9pondre \u00e0 des questions qui ne cessent de se poser depuis un moment\u00a0: Comment rassurer les employ\u00e9s dans un contexte incertain et leur faire donner le meilleur d’eux-m\u00eames\u00a0? Quelles opinions se feront-ils sur l\u2019entreprise \u00e0 la sortie de la crise ?<\/p>\n

Booster la marque employeur dans un contexte de crise
\n<\/strong>La p\u00e9riode actuelle que nous vivons impose de prendre les bonnes d\u00e9cisions au bon moment et de faire preuve d\u2019agilit\u00e9 et de responsabilit\u00e9, \u00e0 commencer par l’application du protocole sanitaire sur les lieux de travail ou encore l\u2019instauration du t\u00e9l\u00e9travail s\u2019il le faut.
\nPar ailleurs, les mesures telles que l\u2019arr\u00eat temporaire de travail, les cong\u00e9s impos\u00e9s, le gel des recrutements ont toutes un impact sur la marque employeur d\u2019une entreprise, mais la mani\u00e8re dont ces actions sont per\u00e7ues d\u00e9pendra de la fa\u00e7on dont elles sont ex\u00e9cut\u00e9es et communiqu\u00e9es. Plus que jamais, les chefs d’entreprises doivent se rappeler que leur identit\u00e9 et leurs promesses doivent \u00eatre tenues malgr\u00e9 les d\u00e9cisions difficiles qui sont prises.<\/p>\n

R\u00e9ussir la communication autour de la marque employeur
\n<\/strong>Chaque entreprise a sa propre identit\u00e9, et, pour r\u00e9ussir, il faut qu\u2019elle mette en avant ses valeurs, ses r\u00e9ussites et sa personnalit\u00e9 de mani\u00e8re active et visible sur diff\u00e9rents supports, que ce soit \u00e0 travers son \u00e9quipe dirigeante mais \u00e9galement l\u2019ensemble de ses collaborateurs.
\nLes salari\u00e9s d\u2019une entreprise sont, en effet, ses ambassadeurs\u00a0; ce sont de v\u00e9ritables porte-paroles, notamment sur les r\u00e9seaux sociaux. Ils sont fortement associ\u00e9s \u00e0 l\u2019image de leur employeur, et peuvent donc l\u2019influencer de mani\u00e8re positive.
\nAujourd\u2019hui, il est important d\u2019investir dans des r\u00e9seaux sociaux professionnels, tels que Linkedin, \u00e0 travers une strat\u00e9gie \u00e9ditoriale refl\u00e9tant le mindset<\/em> de l\u2019entreprise ainsi que ses engagements.
\nIl faut savoir que la marque employeur d\u2019une entreprise ne concerne pas que ses employ\u00e9s actuels et futurs. M\u00eame ses clients, ses partenaires et toutes ses parties prenantes restent \u00e0 l\u2019aff\u00fbt de ses actions et de sa r\u00e9putation, notamment digitale.<\/p>\n

Gestion de la relation de confiance avec les collaborateurs en p\u00e9riode de t\u00e9l\u00e9travail
\n<\/strong>Avec le t\u00e9l\u00e9travail, l’engagement et la mobilisation deviennent des axes primordiaux de la strat\u00e9gie marque des entreprises.
\nLa crise sanitaire, \u00e9conomique et sociale que nous traversons actuellement, nous emp\u00eache d\u2019avoir une visibilit\u00e9 sur le court \/ moyen terme, mais nous a appris \u00e0 d\u00e9velopper une qualit\u00e9 primordiale : l\u2019adaptation !
\nAvec le t\u00e9l\u00e9travail, les entreprises ont \u00e9t\u00e9 conscientes qu\u2019il fallait accompagner leurs employ\u00e9s en communiquant les bonnes pratiques \u00e0 adopter pour cette approche novatrice d\u2019organisation de travail. \u00c9galement, l’employeur doit fournir des conseils aidant \u00e0 maintenir l\u2019efficacit\u00e9 de ses employ\u00e9s et renforcer l\u2019\u00e9lan de confiance en interne.
\nDurant cette crise in\u00e9dite, les employ\u00e9s ont plus que jamais besoin d\u2019\u00eatre encadr\u00e9s et entour\u00e9s pour maintenir le lien social.
\nAinsi, en conclusion, durant une telle p\u00e9riode, se soucier du bien-\u00eatre des employ\u00e9s est aussi important que de se pr\u00e9occuper du business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Par Anis Gharbi, Country Manager de Mubawab Tunisie Le contexte business actuel li\u00e9 \u00e0 la propagation de la pand\u00e9mie de la Covid-19 d\u00e9montre que le capital humain est une priorit\u00e9…<\/p>\n","protected":false},"author":60,"featured_media":195933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-195931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"\nComment booster la marque employeur en temps de crise\u00a0? - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Par Anis Gharbi, Country Manager de Mubawab Tunisie Le contexte business actuel li\u00e9 \u00e0 la propagation de la pand\u00e9mie de la Covid-19 d\u00e9montre que le capital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/comment-booster-la-marque-employeur-en-temps-de-crise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment booster la marque employeur en temps de crise\u00a0? 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