{"id":213381,"date":"2021-06-16T16:05:42","date_gmt":"2021-06-16T15:05:42","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=213381"},"modified":"2021-06-16T16:05:42","modified_gmt":"2021-06-16T15:05:42","slug":"euro-2021-ce-geste-de-cristiano-ronaldo-qui-a-fait-perdre-4-milliards-de-dollars-a-coca-cola","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/euro-2021-ce-geste-de-cristiano-ronaldo-qui-a-fait-perdre-4-milliards-de-dollars-a-coca-cola\/","title":{"rendered":"Euro 2021 : ce geste de Cristiano Ronaldo qui a fait perdre 4 milliards de dollars \u00e0 Coca-Cola !"},"content":{"rendered":"<div>En conf\u00e9rence de presse, la star portugaise a ostensiblement \u00e9cart\u00e9 deux bouteilles de Coca plac\u00e9es devant lui. La sanction en Bourse a \u00e9t\u00e9 imm\u00e9diate.<\/div>\n<div>Buvez de l\u2019eau, pas du Coca-Cola. C\u2019est en substance le message qu\u2019a voulu faire passer Cristiano Ronaldo en conf\u00e9rence de presse avant le match du Portugal contre la Hongrie. \u00c0 peine install\u00e9 pour r\u00e9pondre aux questions, le quintuple Ballon d\u2019Or a pris soin de d\u00e9placer deux bouteilles de Coca, privil\u00e9giant de l&rsquo;eau, en insistant bien sur son message face aux journalistes. Ce geste, qui peut sembler anodin, ne l&rsquo;est pas lorsqu&rsquo;il s&rsquo;agit de la personnalit\u00e9 la plus suivie sur les r\u00e9seaux sociaux au monde.<\/div>\n<div>Les actions de Coca-Cola ont rapidement plong\u00e9 de 56,10 dollars \u00e0 55,22 dollars presque imm\u00e9diatement apr\u00e8s ces images devenues tr\u00e8s vite virales. La valeur de l\u2019entreprise \u00e0 la Bourse de New York est pass\u00e9e de 242 milliards \u00e0 238 milliards de dollars. Soit une perte de 4 milliards de dollars (3,3 milliards d\u2019euros) pour l\u2019un des principaux sponsors de l\u2019Euro.<\/div>\n<div><\/div>\n<div><strong>*Pogba imite CR7 avec Heineken<\/strong><\/div>\n<div>R\u00e9put\u00e9 pour son hygi\u00e8ne de vie irr\u00e9prochable, l\u2019attaquant de 36 ans a visiblement \u00e9volu\u00e9 sur la question avec l\u2019\u00e2ge. En 2008, il n\u2019avait pas h\u00e9sit\u00e9 \u00e0 pr\u00eater son image \u00e0 la marque am\u00e9ricaine de soda dans une publicit\u00e9 japonaise, rappelle Le Soir.<\/div>\n<div>Apr\u00e8s Coca-Cola, faut-il aussi s\u2019inqui\u00e9ter pour\u2026 Heineken ? Au sortir de la brillante victoire des Bleus face \u00e0 l\u2019Allemagne (1-0) mardi, Paul Pogba a lui aussi fait du m\u00e9nage devant lui en retirant une bouteille de bi\u00e8re Heineken plac\u00e9e juste devant lui en conf\u00e9rence de presse.<\/div>\n<div>De confession musulmane, le milieu de terrain fran\u00e7ais, \u00e9lu homme du match face \u00e0 la Mannschaft, ne souhaitait peut-\u00eatre pas voir son image associ\u00e9e \u00e0 la c\u00e9l\u00e8bre marque de bi\u00e8re n\u00e9erlandaise.<\/div>\n<div style=\"text-align: right\">(Yahoo Actualit\u00e9s)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En conf\u00e9rence de presse, la star portugaise a ostensiblement \u00e9cart\u00e9 deux bouteilles de Coca plac\u00e9es devant lui. La sanction en Bourse a \u00e9t\u00e9 imm\u00e9diate. Buvez de l\u2019eau, pas du Coca-Cola.&hellip;<\/p>\n","protected":false},"author":60,"featured_media":213382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-213381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Euro 2021 : ce geste de Cristiano Ronaldo qui a fait perdre 4 milliards de dollars \u00e0 Coca-Cola ! - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"En conf\u00e9rence de presse, la star portugaise a ostensiblement \u00e9cart\u00e9 deux bouteilles de Coca plac\u00e9es devant lui. 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