{"id":217342,"date":"2021-08-17T19:55:44","date_gmt":"2021-08-17T18:55:44","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=217342"},"modified":"2021-08-17T19:55:44","modified_gmt":"2021-08-17T18:55:44","slug":"messi-rapporte-deja-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/messi-rapporte-deja-sur-les-reseaux-sociaux\/","title":{"rendered":"Messi rapporte d\u00e9j\u00e0\u2026 sur les r\u00e9seaux sociaux"},"content":{"rendered":"<div>L\u2019arriv\u00e9e du footballeur argentin au Paris Saint-Germain suscite l\u2019engouement sur les r\u00e9seaux sociaux. La plateforme Emplifi a analys\u00e9 le ph\u00e9nom\u00e8ne.<\/div>\n<div>Il \u00e9tait attendu comme le messie. L\u2019ex-num\u00e9ro 10 du FC Barcelone a officialis\u00e9 son transfert au Paris Saint-Germain pour une dur\u00e9e de deux ans, plus un an renouvelable. Co\u00fbt de l\u2019op\u00e9ration : la modique somme de 40 millions d\u2019euros. Une paille pour les dirigeants qataris, qui comptent bien rentabiliser l\u2019op\u00e9ration, pariant sur l\u2019incroyable popularit\u00e9 de l\u2019international argentin. Cette popularit\u00e9 se mesure d\u00e9j\u00e0 sur Internet.<\/div>\n<div>Emplifi, une plateforme qui analyse l\u2019activit\u00e9 sur les r\u00e9seaux sociaux, a constat\u00e9 une v\u00e9ritable explosion du nombre d\u2019abonn\u00e9s aux comptes du PSG.<\/div>\n<div>Le compte Instagram du club a ainsi gagn\u00e9 2,8 millions d\u2019abonn\u00e9s le 10 ao\u00fbt, jour de la signature du contrat, contre une moyenne habituelle de 30 000 par jour en juillet. En trois jours, le club avait gagn\u00e9 6,9 millions d\u2019abonn\u00e9s. Le post annon\u00e7ant l\u2019arriv\u00e9e de Lionel Messi au Paris Saint-Germain a \u00e9t\u00e9 lik\u00e9 plus de 8 millions de fois, soit environ 15 fois plus que la normale. M\u00eame dynamique sur Twitter, o\u00f9 le compte du PSG a gagn\u00e9 97 825 abonn\u00e9s le 10 ao\u00fbt et 168 000 en trois jours, contre une moyenne habituelle de 1 000 par jour. Idem pour Facebook, o\u00f9 le post du 10 ao\u00fbt a \u00e9t\u00e9 lik\u00e9 pr\u00e8s de 798 000 fois, la moyenne \u00e9tant g\u00e9n\u00e9ralement de 15 000 likes par post en juillet.<\/div>\n<div><\/div>\n<div><strong>*Messi, une popularit\u00e9 contagieuse<\/strong><\/div>\n<div>La popularit\u00e9 de Messi profite m\u00eame aux autres joueurs du Paris Saint-Germain. Ainsi, l\u2019attaquant Kylian Mbapp\u00e9 a gagn\u00e9 157 597 followers sur Instagram le 10 ao\u00fbt. Suite \u00e0 la publication de son post \u00ab Welcome to Paris L\u00e9o \u00bb le 12 ao\u00fbt, il gagne 300 563 followers. Le post sera lik\u00e9 par pr\u00e8s de 11 millions de personnes. Sur Twitter, le num\u00e9ro 10 fran\u00e7ais a gagn\u00e9 33 361 followers le 10 ao\u00fbt, puis 40 771 de plus apr\u00e8s son message du 12 ao\u00fbt. Enfin, la star du football br\u00e9silien et ancien partenaire de Messi \u00e0 Barcelone, Neymar, a gagn\u00e9 41 000 followers le 10 ao\u00fbt, sans m\u00eame s\u2019exprimer publiquement. Mais celui qui b\u00e9n\u00e9ficie le plus de la Messimania, c\u2019est bien le principal int\u00e9ress\u00e9. Leo Messi a gagn\u00e9 1,2 million de followers sur Instagram le 10 ao\u00fbt, puis 1 million de plus le 11 ao\u00fbt suite \u00e0 la publication d\u2019un message officialisant son arriv\u00e9e au PSG. Ce post sera lik\u00e9 par 21 millions de personnes.<\/div>\n<div style=\"text-align: right\">(Le Point)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019arriv\u00e9e du footballeur argentin au Paris Saint-Germain suscite l\u2019engouement sur les r\u00e9seaux sociaux. La plateforme Emplifi a analys\u00e9 le ph\u00e9nom\u00e8ne. Il \u00e9tait attendu comme le messie. L\u2019ex-num\u00e9ro 10 du FC&hellip;<\/p>\n","protected":false},"author":60,"featured_media":217343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-217342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Messi rapporte d\u00e9j\u00e0\u2026 sur les r\u00e9seaux sociaux - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"L\u2019arriv\u00e9e du footballeur argentin au Paris Saint-Germain suscite l\u2019engouement sur les r\u00e9seaux sociaux. La plateforme Emplifi a analys\u00e9 le ph\u00e9nom\u00e8ne. 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