{"id":222331,"date":"2021-10-27T14:41:52","date_gmt":"2021-10-27T13:41:52","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=222331"},"modified":"2021-10-27T14:45:47","modified_gmt":"2021-10-27T13:45:47","slug":"samsung-electronics-conserve-sa-cinquieme-place-au-best-global-brands-2021-dinterbrand","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/samsung-electronics-conserve-sa-cinquieme-place-au-best-global-brands-2021-dinterbrand\/","title":{"rendered":"Samsung Electronics conserve sa 5e place au \u201cBest Global Brands 2021\u201d d\u2019Interbrand"},"content":{"rendered":"<p>Samsung Electronics a annonc\u00e9 qu\u2019elle conserve sa position parmi les cinq premi\u00e8res entreprises dans la liste des Best Global Brands 2021 d\u2019Interbrand.<\/p>\n<p>Selon la liste des <strong>Best Global Brands<\/strong>, publi\u00e9e le 20 octobre par le cabinet-conseil en \u00e9valuation de marques Interbrand, <strong>Samsung occupe la cinqui\u00e8me place<\/strong> avec une valeur de marque de 74,6 milliards de dollars, en hausse de 20 % par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. Gr\u00e2ce \u00e0 ses solides performances financi\u00e8res, qui ont retrouv\u00e9 leur niveau d\u2019avant la pand\u00e9mie, la valeur de la marque de la soci\u00e9t\u00e9 a augment\u00e9 de 20 % cette ann\u00e9e. Cette augmentation est deux fois plus importante que la croissance moyenne de la valeur de la marque des 100 premi\u00e8res marques en 2021.<\/p>\n<p>Depuis son entr\u00e9e dans le top 5 l\u2019ann\u00e9e derni\u00e8re, Samsung a maintenu sa position pendant deux ann\u00e9es cons\u00e9cutives, avec la plus forte augmentation de la valeur de la marque depuis 2013.<\/p>\n<p><strong>Facteurs d\u00e9terminants de la valeur de la marque<\/strong><\/p>\n<p>Selon Interbrand, les facteurs suivants ont \u00e9t\u00e9 d\u00e9terminants pour la croissance de Samsung :<\/p>\n<p>-La transition vers un syst\u00e8me de gestion ax\u00e9 sur le client, caract\u00e9ris\u00e9e par la cr\u00e9ation d\u2019une nouvelle \u00e9quipe charg\u00e9e de l\u2019exp\u00e9rience client (CX-team).<\/p>\n<p>&#8211; Les efforts continus en mati\u00e8re de d\u00e9veloppement durable, notamment les diverses campagnes men\u00e9es dans le cadre de la vision RSE \u201cTogether for Tomorrow!Enabling People\u201d, ainsi que des initiatives \u00e0 l\u2019\u00e9chelle de l\u2019entreprise visant \u00e0 promouvoir la durabilit\u00e9, comme l\u2019utilisation d\u2019emballages \u00e9cologiques pour les t\u00e9l\u00e9viseurs et le programme Galaxy Upcycling.<\/p>\n<p>&#8211; Le lancement de produits innovants, notamment le Galaxy Z Flip3, les Neo QLED et la gamme d\u2019appareils \u00e9lectrom\u00e9nagers Bespoke.<\/p>\n<p>&#8211; Le r\u00f4le de leader dans le d\u00e9veloppement de technologies avanc\u00e9es telles que l\u2019intelligence artificielle (IA), la 5G, les voitures et la robotique en y investissant de mani\u00e8re constante.<\/p>\n<p>\u00ab <em>Il est tr\u00e8s encourageant de voir que Samsung Electronics a atteint le top 5 mondial l\u2019ann\u00e9e derni\u00e8re et r\u00e9alise une croissance massive \u00e0 deux chiffres cette ann\u00e9e \u2013 notre plus grand saut dans la valeur de la marque depuis 2013,<\/em> \u00bb a d\u00e9clar\u00e9 YH Lee, CMO of Samsung Electronics. \u00ab <em>Nous continuons d\u2019\u00eatre \u00e0 l\u2019\u00e9coute de nos clients. En effet, sans eux, ce r\u00e9sultat n\u2019aurait pas \u00e9t\u00e9 possible<\/em>. \u00bb<\/p>\n<p>Interbrand \u00e9value la valeur de marque des entreprises sur la base d\u2019une analyse compl\u00e8te de plusieurs facteurs, notamment les performances financi\u00e8res, l\u2019influence de la marque sur les achats et sa comp\u00e9titivit\u00e9.<\/p>\n<p><strong>Les meilleurs employeurs du monde selon Forbes 2021<\/strong><\/p>\n<p>Parall\u00e8lement, le 12 octobre dernier, Samsung a \u00e9t\u00e9 class\u00e9 num\u00e9ro un par Forbes dans la liste des meilleurs employeurs du monde en 2021. En tant qu\u2019organisation internationale comptant des employ\u00e9s et des entreprises dans le monde entier, Samsung a de nouveau \u00e9t\u00e9 choisie comme employeur num\u00e9ro un.<\/p>\n<p>Chaque ann\u00e9e, Forbes interroge environ 150 000 travailleurs de 58 pays qui travaillent pour des entreprises ayant des succursales dans plusieurs pays ou r\u00e9gions. Cette ann\u00e9e, Forbes a demand\u00e9 aux r\u00e9pondants s\u2019ils \u00e9taient satisfaits de la r\u00e9ponse de leur employeur au COVID-19. Les r\u00e9pondants ont \u00e9galement \u00e9t\u00e9 invit\u00e9s \u00e0 \u00e9valuer leur employeur en termes d\u2019image, d\u2019empreinte \u00e9conomique, de d\u00e9veloppement des talents, d\u2019\u00e9galit\u00e9 des sexes et de responsabilit\u00e9 sociale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Electronics a annonc\u00e9 qu\u2019elle conserve sa position parmi les cinq premi\u00e8res entreprises dans la liste des Best Global Brands 2021 d\u2019Interbrand. Selon la liste des Best Global Brands, publi\u00e9e&hellip;<\/p>\n","protected":false},"author":60,"featured_media":222332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-222331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung Electronics conserve sa 5e place au \u201cBest Global Brands 2021\u201d d\u2019Interbrand - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Samsung Electronics a annonc\u00e9 qu\u2019elle conserve sa position parmi les cinq premi\u00e8res entreprises dans la liste des Best Global Brands 2021 d\u2019Interbrand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/samsung-electronics-conserve-sa-cinquieme-place-au-best-global-brands-2021-dinterbrand\/amp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Electronics conserve sa 5e place au \u201cBest Global Brands 2021\u201d d\u2019Interbrand - 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