{"id":222868,"date":"2021-11-04T12:26:07","date_gmt":"2021-11-04T11:26:07","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=222868"},"modified":"2021-11-04T12:29:36","modified_gmt":"2021-11-04T11:29:36","slug":"lancement-de-la-campagne-de-tribefunding-whale-tribe-fundraising-dart-culture-studio","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/lancement-de-la-campagne-de-tribefunding-whale-tribe-fundraising-dart-culture-studio\/","title":{"rendered":"Lancement de la campagne de tribefunding \u00ab\u00a0Whale Tribe Fundraising\u00a0\u00bb d’Art Culture Studio"},"content":{"rendered":"

WhaleTribeFundraising, la campagne de \u00ab\u00a0Tribefunding\u00a0\u00bb qui r\u00e9invente le financement de la culture et de l’\u00e9conomie cr\u00e9ative<\/p>\n

Comment r\u00e9inventer le financement de la culture en Tunisie, \u00e0 une \u00e9poque o\u00f9 l’art et la culture sont parmi les secteurs les plus touch\u00e9s par la pand\u00e9mie du Covid-19 ? La r\u00e9ponse tient en un mot : \u00abWhaleTribeFundraising\u00bb !<\/p>\n

Ce nouveau concept de financer l\u2019\u00e9conomie cr\u00e9ative, initi\u00e9 par la startup culturelle Art Culture Studio (ACS), permet aux projets r\u00e9v\u00e9lateurs de talents de voir le jour. S’abonner \u00e0 l’ACS MembershipCard, la premi\u00e8re carte culturelle en Tunisie et en Afrique du Nord permet de soutenir la campagne WhaleTribeFundraising* (WTF*) et d’assister aux \u00e9v\u00e9nements d’Art Culture Studio. Cette campagne d’appel aux abonnements, lanc\u00e9e par un teasing sur le compte Instagram de la plateforme, a \u00e9t\u00e9 l’occasion de rappeler aux membres de la communaut\u00e9 les valeurs qui les unissent.<\/p>\n

Aux origines de ce projet<\/strong><\/p>\n

L\u2019id\u00e9e de la startup culturelle ACS est n\u00e9e durant le confinement, lorsque la Maison de l’Image et The Tunisians ferment leurs portes suite \u00e0 la crise sanitaire du Covid-19. Depuis leur cr\u00e9ation en 2015, ces deux projets culturels ont \u0153uvr\u00e9 fortement \u00e0 la formation de jeunes issus des quartiers populaires et des r\u00e9gions dans les m\u00e9tiers de l\u2019image et \u00e0 leur int\u00e9gration dans le monde professionnel.<\/p>\n

Wassim Ghozlani, photographe, directeur artistique et cofondateur d’ACS con\u00e7oit ainsi une passerelle innovante vers la culture. En d\u00e9cembre 2020, Wassim et son \u00e9quipe d\u00e9cident d’ouvrir un nouvel espace d’Art et de Culture \u00e0 BharLazreg, un quartier populaire en cours de r\u00e9habilitation. Ils rencontrent plus de 200 artistes et entrepreneurs culturels pour discuter des probl\u00e8mes actuels, de projets futurs et des solutions possibles pour pallier au manque de soutien et de structure dans le secteur culturel.<\/p>\n

L’aventure ACS commence alors, avec pour ultime mission de repenser le mod\u00e8le \u00e9conomique de la culture en cr\u00e9ant une plateforme digitale\u00a0; son objectif est d\u2019aider les artistes et les marques jeunes et engag\u00e9s dans leur distribution, leur mise en avant et leur promotion.<\/p>\n

Des projets et des histoires d’artistes innovants et innovateurs<\/strong><\/p>\n

Vient alors Whale\u2019sMovement, le mouvement artistique et culturel d\u00e9di\u00e9 \u00e0 la nouvelle g\u00e9n\u00e9ration d\u2019artistes et cr\u00e9ateurs tunisiens qui a vu le jour en septembre dernier. Le Whale’sMovement a rassembl\u00e9 plus de 130 artistes et cr\u00e9atifs \u00e0 Hammamet pendant trois jours. Il y a eu des discussions, des concerts et beaucoup d’interactions entre des artistes et des communaut\u00e9s qui ne s’\u00e9taient jamais crois\u00e9s auparavant. Pour citer certaines voix cr\u00e9atives et des activistes qui ont rejoint le mouvement : Rym Ben Zyna, AzzaSlimene, Nesrine Makhlouf, Samy Snoussi, Emna Ben Yedder, Wafa Gabsi, Yallo, Katybon, 4lfA, Belhassen Empire, Safwizz, Stou, Benjemy, Hamdi Ryder, Zied Hamrouni, Hearthug, Ines Affes, Haze-m, Hoofman, Nuri, Apachon, Fatma Aroua, Mylow et plein tant d’autres\u2026<\/p>\n

Dans la foul\u00e9e de cet effort collectif, cette campagne de tribefunding WTF* souhaite \u00e9galement renouer cet esprit de mobilisation et d\u2019engagement.Des journ\u00e9es portes ouvertes sont organis\u00e9es du 11 Novembre \u00e0 fin D\u00e9cembre 2021 \u00e0 l’Art Culture Studio invitant la communaut\u00e9 et les passionn\u00e9s \u00e0 rejoindre un programme d’\u00e9v\u00e9nement alliant performances, d\u00e9couvertes et d\u00e9bats accessibles \u00e0 la fois en ligne et en physique. Et ce n’est qu’un d\u00e9but !<\/p>\n

Investir dans l’\u00e9conomie culturelle et cr\u00e9ative pour plus d’impact\u00a0\u00a0<\/strong><\/p>\n

L’art et la culture comptent aujourd\u2019hui parmi les secteurs les plus affect\u00e9s par la pand\u00e9mie de Covid-19. Ils b\u00e9n\u00e9ficient toutefois d\u2019une image positive qu\u2019il convient d\u2019entretenir et d\u2019am\u00e9liorer gr\u00e2ce \u00e0 la campagne WhaleTribeFundraising. Ceci est aussi un appel aux entreprises, aux associations et aux institutions \u00e0 prendre part \u00e0 l’aventure et \u00e0 soutenir la culture en Tunisie. Nous voulons leur montrer que nous pouvons optimiser leurs actions RSE et qu’elles peuvent aussi cr\u00e9er la disruption dans un secteur longtemps en manque de reconnaissance.<\/p>\n

Les nouvelles technologies au service de la culture<\/strong><\/p>\n

A travers www.artculture.studio<\/a>, les abonn\u00e9s auront un acc\u00e8s aux \u00e9v\u00e8nements, \u00e0 un contenu exclusif, \u00e0 des r\u00e9ductions et \u00e0 d’autres avantages disponibles tout au long de l’ann\u00e9e. Grandement illustr\u00e9e par sa formule hybride, l\u2019enjeu de la plateforme serait ainsi d\u2019opter pour une carte membre ACS physique ou digitale. La carte digitale, quant \u00e0 elle, invite la diaspora tunisienne \u00e0 rejoindre la tribu ACS avec une solution de paiement adapt\u00e9. Cette carte membre ACS faite par les artistes pour les artistes est la solution la mieux adapt\u00e9e \u00e0 ce nouveau mod\u00e8le de financement participatif et \u00e0 la r\u00e9alisation des ambitions de WTF\u00a0: atteindre 2 000 abonnements d’ici Janvier 2022 et ainsi atteindre le palier suivant dans son d\u00e9veloppement. A terme, seulement 5 000 cartes membres ACS seront distribu\u00e9es au courant de l\u2019ann\u00e9e 2022.<\/p>\n

Pour regarder la Vid\u00e9o de la campagne WTF* sur Youtube, veuillez cliquer ici: https:\/\/www.youtube.com\/watch?v=vfS02OfZ3q0&t=4s<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

WhaleTribeFundraising, la campagne de \u00ab\u00a0Tribefunding\u00a0\u00bb qui r\u00e9invente le financement de la culture et de l’\u00e9conomie cr\u00e9ative Comment r\u00e9inventer le financement de la culture en Tunisie, \u00e0 une \u00e9poque o\u00f9 l’art…<\/p>\n","protected":false},"author":60,"featured_media":222870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-222868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"\nLancement de la campagne de tribefunding "Whale Tribe Fundraising" d'Art Culture Studio - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"WhaleTribeFundraising, la campagne de "Tribefunding" qui r\u00e9invente le financement de la culture et de l'\u00e9conomie cr\u00e9ative Comment r\u00e9inventer le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/lancement-de-la-campagne-de-tribefunding-whale-tribe-fundraising-dart-culture-studio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de la campagne de tribefunding "Whale Tribe Fundraising" d'Art Culture Studio - 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