{"id":225571,"date":"2021-12-14T13:08:23","date_gmt":"2021-12-14T12:08:23","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=225571"},"modified":"2021-12-14T13:08:23","modified_gmt":"2021-12-14T12:08:23","slug":"bh-assurance-confirme-sa-croissance-en-2021-grace-a-sa-strategie-dinnovation-digitale","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/bh-assurance-confirme-sa-croissance-en-2021-grace-a-sa-strategie-dinnovation-digitale\/","title":{"rendered":"BH Assurance confirme sa croissance en 2021 gr\u00e2ce \u00e0 sa strat\u00e9gie d\u2019innovation digitale"},"content":{"rendered":"<p>Il y a tout juste deux ans, en d\u00e9cembre 2019, Assurances Salim devenait ainsi la BH Assurance, une transformation majeure qui a permis de r\u00e9pondre plus efficacement aux exigences des clients professionnels comme particuliers.\u00a0Cela a permis de rafra\u00eechir l\u2019image des diff\u00e9rentes entit\u00e9s du groupe et de montrer qu\u2019elles \u00e9voluent et s&rsquo;ouvrent \u00e0 de nouveaux horizons.<\/p>\n<p>A la suite de son rebranding, la BH Assurance a d\u00e9ploy\u00e9 une s\u00e9rie d&rsquo;actions avec le lancement du nouveau site web <a href=\"http:\/\/www.bh-assurance.com\">www.bh-assurance.com<\/a>, une plate-forme dynamique, agr\u00e9able et int\u00e9gr\u00e9e. 5 mois plus tard, en avril 2020, BH Assurance lance WININTI, la 1\u00e8re application mobile et omnicanale dans le secteur de l\u2019assurance en Tunisie permettant ainsi \u00e0 ses adh\u00e9rents de consulter via l\u2019espace client leurs diff\u00e9rents contrats d\u2019assurance, de suivre les r\u00e8glements de sinistre, les remboursements des frais de sant\u00e9, le portefeuille d\u2019assurance et bien d\u2019autres actions directement en ligne.<\/p>\n<p><strong>L\u2019innovation : une constante pour l&rsquo;assureur BH Assurance <\/strong><\/p>\n<p>Innover est donc la clef de vo\u00fbte et l\u2019avenir de BH Assurance. Il s&rsquo;agit d&rsquo;une \u00e9tape importante qui ouvre la voie \u00e0 une nouvelle \u00e8re dans l\u2019assurance num\u00e9rique en r\u00e9ponse aux nouvelles attentes de l\u2019assur\u00e9, plus digital, plus exigeant et mieux inform\u00e9.<\/p>\n<p>L\u2019application digitale \u00abWininti\u00bb, lanc\u00e9e en avril 2020, est la 1\u00e8re application mobile omnicanale dans le secteur de l\u2019Assurance en Tunisie. L\u2019interface client en ligne, accessible sur mobile et sur PC, permet \u00e0 BH Assurance de proposer un parcours digital rapide, instantan\u00e9 et \u00e0 port\u00e9e de main.<\/p>\n<p>Pour aller plus loin dans la d\u00e9marche de proximit\u00e9 avec ses clients particuliers et professionnels, la <strong>BH Assurance<\/strong> a lanc\u00e9 2 nouveaux services en 2021 en mati\u00e8re d\u2019assurance tiers sant\u00e9 et voyage.<\/p>\n<p>Au bilan de cette ann\u00e9e, <strong>BH Assurance<\/strong> a enregistr\u00e9 des chiffres encourageants malgr\u00e9 les bouleversements engendr\u00e9s par la crise sanitaire :<\/p>\n<ul>\n<li>Un taux d\u2019\u00e9volution du chiffre d\u2019affaires de <strong>14%<\/strong><\/li>\n<li>Pr\u00e8s de <strong>50\u00a0000<\/strong> visiteurs enregistr\u00e9s sur le <strong>site web<\/strong><\/li>\n<li>Plus de <strong>15 000<\/strong> comptes clients cr\u00e9\u00e9s sur <strong>WININTI<\/strong><\/li>\n<li>Plus de<strong> 5 000<\/strong> clients ont souscrit en ligne<\/li>\n<li><strong>4 millions de dinars<\/strong> de chiffre d\u2019affaires drain\u00e9 par <strong>WININTI <\/strong>en moins de <strong>deux ans<\/strong>.<\/li>\n<\/ul>\n<p><strong>Une nouvelle ann\u00e9e pleine de nouvelles perspectives<\/strong><\/p>\n<p>La <strong>BH Assurance<\/strong>, en tant qu\u2019assureur met le client au centre de son business model, favorise de mani\u00e8re continue l\u2019innovation afin d\u2019anticiper sur les nouveaux besoins en assurance de leurs clients, gr\u00e2ce aux ressources internes et \u00e0 ses collaborations avec de nombreuses startups. Tour d\u2019horizon des diff\u00e9rentes innovations pr\u00e9vues en 2022 :<\/p>\n<ul>\n<li>Des services compl\u00e9mentaires tels que les assurances affinitaires : une garantie d\u2019assurance optionnelle non obligatoire et qui apporte une valeur ajout\u00e9e pour l\u2019adh\u00e9rent (exemple : prot\u00e9ger son smartphone, ses lunettes, etc\u2026),<\/li>\n<li>L\u2019inclusion de personnes vivant en milieu rural avec la proposition d\u2019une micro-assurance d\u00e9di\u00e9e \u00e0 leurs besoins<\/li>\n<li>Une application de mise en relation entre ses clients et les professionnels li\u00e9s \u00e0 l\u2019habitation ou \u00e0 l\u2019automobile (plombier, garagiste, etc\u2026)<\/li>\n<\/ul>\n<p>Enfin, BH Assurance compte bien continuer \u00e0 faire \u00e9voluer WININTI afin de digitaliser le maximum de services au profit d\u2019une client\u00e8le de plus en plus connect\u00e9e comme :<\/p>\n<ul>\n<li>Le paiement \u00e0 la livraison du contrat,<\/li>\n<li>L\u2019authentification des documents en ligne,<\/li>\n<li>Le suivi du contrat en ligne,<\/li>\n<li>Et bien d\u2019autres services \u00e0 venir et \u00e0 d\u00e9couvrir sur <a href=\"http:\/\/www.bh-assurance.com\">bh-assurance.com<\/a>.<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><strong>D&rsquo;apr\u00e8s Communiqu\u00e9\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a tout juste deux ans, en d\u00e9cembre 2019, Assurances Salim devenait ainsi la BH Assurance, une transformation majeure qui a permis de r\u00e9pondre plus efficacement aux exigences des&hellip;<\/p>\n","protected":false},"author":60,"featured_media":225572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-225571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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