{"id":227223,"date":"2022-01-08T13:24:40","date_gmt":"2022-01-08T12:24:40","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=227223"},"modified":"2022-01-12T11:53:10","modified_gmt":"2022-01-12T10:53:10","slug":"des-graphistes-et-designers-tunisiens-proposent-un-nouveau-logo-a-tunisair-photos","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/des-graphistes-et-designers-tunisiens-proposent-un-nouveau-logo-a-tunisair-photos\/","title":{"rendered":"Des graphistes et designers tunisiens proposent un nouveau logo \u00e0 Tunisair (PHOTOS)"},"content":{"rendered":"<p>Des dizaines de jeunes graphistes membres du fameux <a href=\"https:\/\/www.facebook.com\/groups\/971638303021419\">groupe Facebook \u00ab\u00a0Freelance en Tunisie\u00a0\u00bb\u00a0\u00a0<\/a>se sont lanc\u00e9s dans une course contre la montre et ont donn\u00e9 libre cours \u00e0 leur inspiration pour proposer un nouveau logo \u00e0 la compagnie a\u00e9rienne nationale Tunisair. Ces graphistes consid\u00e8rent que bien qu&rsquo;ils \u00e9taient attach\u00e9s \u00e0 l&rsquo;ancien logo de Tunisair qui remonte \u00e0 plus de trois d\u00e9cennies, le temps \u00e9tait venu de lui donner un coup de jeune. Selon eux, le logo qui a marqu\u00e9 pendant des d\u00e9cennies les Tunisiens et les \u00e9trangers a d\u00e9sormais besoin d&rsquo;un relooking. Il s&rsquo;agit d&rsquo;une tentative de redorer le blason du transporteur national qui surmonte depuis des ann\u00e9es des difficult\u00e9s financi\u00e8res majeures.<\/p>\n<p>Ils rappellent que la plupart des entreprises de renomm\u00e9e mondiale changent de logo et tiennent \u00e0 renouveler et rafra\u00eechir leur image de marque pour renforcer leur relation avec leurs clients mais \u00e9galement pour s\u2019adresser \u00e0 de nouveaux march\u00e9s. \u00ab\u00a0<em>Au fils du temps, tout change y compris les go\u00fbts. Malgr\u00e9 son charme et tout ce qu&rsquo;il repr\u00e9sentait, le logo de Tunisair n&rsquo;est plus moderne.\u00a0\u00bb <\/em>peut-on lire dans l&rsquo;un des commentaires.<\/p>\n<p>Il convient de noter que le logo de la compagnie a\u00e9rienne nationale, une gazelle stylis\u00e9e, avait \u00e9t\u00e9 modifi\u00e9 pour la derni\u00e8re fois en 1990. L&rsquo;objectif \u00e9tant de lui lui donner un aspect plus dynamique et plus \u00e9pur\u00e9.<\/p>\n<p>En 2008, Tunisair a annonc\u00e9 un concours pour renouveler son identit\u00e9 visuelle, mais les r\u00e9sultats n&rsquo;ont pas \u00e9t\u00e9 annonc\u00e9s jusqu&rsquo;aujourd&rsquo;hui. De ce fait, l&rsquo;ancien logo a \u00e9t\u00e9 maintenu.<\/p>\n<p>Les designers ont donc cr\u00e9e des dizaines de logos tout en \u00e9tant fid\u00e8les aux couleurs de l&rsquo;ancien logo ainsi qu&rsquo;\u00e0 la fameuse gazelle. Voici une s\u00e9lection des logos propos\u00e9s dans le cadre de cette action :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-227224 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/15367234348429.56cd6569501b3.png\" alt=\"\" width=\"1200\" height=\"750\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/15367234348429.56cd6569501b3.png 1200w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/15367234348429.56cd6569501b3-300x188.png 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/15367234348429.56cd6569501b3-1024x640.png 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/15367234348429.56cd6569501b3-768x480.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-227225 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271282047_2110645412424849_5567965900170049275_n.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271282047_2110645412424849_5567965900170049275_n.jpg 1200w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271282047_2110645412424849_5567965900170049275_n-300x200.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271282047_2110645412424849_5567965900170049275_n-1024x683.jpg 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271282047_2110645412424849_5567965900170049275_n-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-227226 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271524694_4541610025934523_8166729631945183339_n.jpg\" alt=\"\" width=\"1795\" height=\"1165\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271524694_4541610025934523_8166729631945183339_n.jpg 1795w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271524694_4541610025934523_8166729631945183339_n-300x195.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271524694_4541610025934523_8166729631945183339_n-1024x665.jpg 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271524694_4541610025934523_8166729631945183339_n-768x498.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271524694_4541610025934523_8166729631945183339_n-1536x997.jpg 1536w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271524694_4541610025934523_8166729631945183339_n-210x136.jpg 210w\" sizes=\"(max-width: 1795px) 100vw, 1795px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227227 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271539963_4494964147299221_5594989306839286706_n.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271539963_4494964147299221_5594989306839286706_n.jpg 2048w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271539963_4494964147299221_5594989306839286706_n-300x200.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271539963_4494964147299221_5594989306839286706_n-1024x683.jpg 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271539963_4494964147299221_5594989306839286706_n-768x512.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271539963_4494964147299221_5594989306839286706_n-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227228 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271546212_4712515725506609_7189136138717292175_n.jpg\" alt=\"\" width=\"960\" height=\"960\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271546212_4712515725506609_7189136138717292175_n.jpg 960w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271546212_4712515725506609_7189136138717292175_n-300x300.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271546212_4712515725506609_7189136138717292175_n-150x150.jpg 150w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271546212_4712515725506609_7189136138717292175_n-768x768.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227229 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271553363_10228359352632856_8999048868266638412_n.jpg\" alt=\"\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271553363_10228359352632856_8999048868266638412_n.jpg 2048w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271553363_10228359352632856_8999048868266638412_n-300x169.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271553363_10228359352632856_8999048868266638412_n-1024x576.jpg 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271553363_10228359352632856_8999048868266638412_n-768x432.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271553363_10228359352632856_8999048868266638412_n-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227230 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271565610_1086862865422296_9106819402916804733_n.jpg\" alt=\"\" width=\"720\" height=\"450\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271565610_1086862865422296_9106819402916804733_n.jpg 720w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271565610_1086862865422296_9106819402916804733_n-300x188.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227231 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271586429_4647593035354489_6296446234128752266_n.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271586429_4647593035354489_6296446234128752266_n.jpg 1920w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271586429_4647593035354489_6296446234128752266_n-300x169.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271586429_4647593035354489_6296446234128752266_n-1024x576.jpg 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271586429_4647593035354489_6296446234128752266_n-768x432.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271586429_4647593035354489_6296446234128752266_n-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227232 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271587742_5364108973616851_7527019199146535631_n.jpg\" alt=\"\" width=\"1803\" height=\"2048\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271587742_5364108973616851_7527019199146535631_n.jpg 1803w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271587742_5364108973616851_7527019199146535631_n-264x300.jpg 264w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271587742_5364108973616851_7527019199146535631_n-902x1024.jpg 902w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271587742_5364108973616851_7527019199146535631_n-768x872.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271587742_5364108973616851_7527019199146535631_n-1352x1536.jpg 1352w\" sizes=\"(max-width: 1803px) 100vw, 1803px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227233 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271591026_1017504222314742_1976032607070663532_n.jpg\" alt=\"\" width=\"595\" height=\"842\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271591026_1017504222314742_1976032607070663532_n.jpg 595w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271591026_1017504222314742_1976032607070663532_n-212x300.jpg 212w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227234 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271594155_257202786525690_1998465346273517681_n.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271594155_257202786525690_1998465346273517681_n.jpg 1920w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271594155_257202786525690_1998465346273517681_n-300x169.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271594155_257202786525690_1998465346273517681_n-1024x576.jpg 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271594155_257202786525690_1998465346273517681_n-768x432.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271594155_257202786525690_1998465346273517681_n-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227235 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271597837_4494963910632578_5872863203779762814_n.jpg\" alt=\"\" width=\"1000\" height=\"1080\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271597837_4494963910632578_5872863203779762814_n.jpg 1000w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271597837_4494963910632578_5872863203779762814_n-278x300.jpg 278w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271597837_4494963910632578_5872863203779762814_n-948x1024.jpg 948w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271597837_4494963910632578_5872863203779762814_n-768x829.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227236 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271603482_1307340746345424_5980197610860018287_n.jpg\" alt=\"\" width=\"959\" height=\"959\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271603482_1307340746345424_5980197610860018287_n.jpg 959w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271603482_1307340746345424_5980197610860018287_n-300x300.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271603482_1307340746345424_5980197610860018287_n-150x150.jpg 150w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271603482_1307340746345424_5980197610860018287_n-768x768.jpg 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227237 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271638373_1600813890284292_3734178747423271385_n.jpg\" alt=\"\" width=\"960\" height=\"960\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271638373_1600813890284292_3734178747423271385_n.jpg 960w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271638373_1600813890284292_3734178747423271385_n-300x300.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271638373_1600813890284292_3734178747423271385_n-150x150.jpg 150w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271638373_1600813890284292_3734178747423271385_n-768x768.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227238 size-full\" src=\"https:\/\/www.realites.com.tn\/wp-content\/uploads\/2022\/01\/271662215_4494964213965881_1250416194989110276_n.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271662215_4494964213965881_1250416194989110276_n.jpg 2000w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271662215_4494964213965881_1250416194989110276_n-300x300.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271662215_4494964213965881_1250416194989110276_n-1024x1024.jpg 1024w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271662215_4494964213965881_1250416194989110276_n-150x150.jpg 150w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271662215_4494964213965881_1250416194989110276_n-768x768.jpg 768w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/01\/271662215_4494964213965881_1250416194989110276_n-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des dizaines de jeunes graphistes membres du fameux groupe Facebook \u00ab\u00a0Freelance en Tunisie\u00a0\u00bb\u00a0\u00a0se sont lanc\u00e9s dans une course contre la montre et ont donn\u00e9 libre cours \u00e0 leur inspiration pour&hellip;<\/p>\n","protected":false},"author":53,"featured_media":227239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-227223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des graphistes et designers tunisiens proposent un nouveau logo \u00e0 Tunisair (PHOTOS) - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Des dizaines de jeunes graphistes membres du fameux groupe Facebook &quot;Freelance en Tunisie&quot;\u00a0\u00a0se sont lanc\u00e9s dans une course contre la montre et ont donn\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, 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