{"id":230303,"date":"2022-03-04T12:32:39","date_gmt":"2022-03-04T11:32:39","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=230303"},"modified":"2022-03-04T15:07:44","modified_gmt":"2022-03-04T14:07:44","slug":"lingerie-tn-de-la-lingerie-feminine-coquine-en-ligne","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/lingerie-tn-de-la-lingerie-feminine-coquine-en-ligne\/","title":{"rendered":"Lingerie.tn : de la lingerie f\u00e9minine coquine en ligne"},"content":{"rendered":"

Nous sommes partis \u00e0 la rencontre de Manel Zarami, une femme d\u2019affaires qui a lanc\u00e9 la premi\u00e8re boutique de e-commerce sp\u00e9cialis\u00e9e dans la lingerie f\u00e9minine de conception tunisienne. Baptis\u00e9e Lingerie.tn<\/a>, la boutique propose une lingerie et des accessoires coquins qui font fureur en ce moment aussi bien chez les utilisatrices que les utilisateurs.<\/p>\n

\"\"<\/p>\n

Un concept que la startuppeuse compte d\u00e9velopper d\u2019avantage en Tunisie pour briser les tabous inh\u00e9rents d\u2019une soci\u00e9t\u00e9 conservatrice. Interview.<\/p>\n

Tout d\u2019abord, pr\u00e9sentez-nous Lingerie.tn <\/strong><\/p>\n

Etant \u00e0 la base designer de formation, j\u2019ai r\u00eav\u00e9, depuis toute jeune d\u00e9j\u00e0, de lancer une marque de lingerie d\u00e9di\u00e9e \u00e0 la femme arabo-musulmane \u00e0 travers des sous-v\u00eatements et des accessoires coquins, confortables et os\u00e9s. Il s\u2019agit avant tout de casser les tabous sociaux. Surtout que j\u2019ai \u00e9t\u00e9 \u00e9duqu\u00e9e dans le nord-ouest de la Tunisie (au Kef) au sein d\u2019une famille tr\u00e8s conservatrice. Mon objectif est d\u2019aider les femmes \u00e0 assumer leur sensualit\u00e9.<\/p>\n

Je prends beaucoup de temps \u00e0 s\u00e9lectionner la mati\u00e8re premi\u00e8re (tissus, dentelle,\u2026) \u00e0 travers des couleurs qui aident la femme \u00e0 assumer sa f\u00e9minit\u00e9 jusqu\u2019au bout. En 2015, j\u2019ai cr\u00e9\u00e9 la marque \u00ab\u00a0Arome lingerie\u00a0\u00bb avant de lancer \u00ab\u00a0Play with me<\/em>\u00a0\u00bb qui est cette fois une marque d\u2019accessoires coquins et intimes en cuir et acier inoxydables.<\/p>\n

Comment vous est venue l\u2019id\u00e9e de lancer un site web de lingerie f\u00e9minine coquine en Tunisie\u00a0?<\/strong><\/p>\n

Malgr\u00e9 les tabous sociaux, j\u2019ai d\u2019abord ouvert une boutique physique \u00e0 Tunis. J\u2019ai remarqu\u00e9, \u00e0 ce moment-l\u00e0, une certaine distance des clients aussi bien pour les hommes que pour les femmes. En effet, on ne peut nier aujourd\u2019hui, que rares sont les personnes qui osent aller dans une boutique physique.
\nA partir de cette r\u00e9flexion, j\u2019ai eu l\u2019id\u00e9e de lancer une plateforme e-commerce intitul\u00e9e Lingerie.tn afin de toucher l\u2019ensemble des client.e.s potentiels en Tunisie (dans le nord ouest, le sud\u2026), qui n\u2019ont pas acc\u00e8s \u00e0 des boutiques de ce type.<\/p>\n

Y\u2019a t-il eu engouement des clients sur le march\u00e9 tunisien pour ce type de produits\u00a0?<\/strong><\/p>\n

Au d\u00e9but, c\u2019est un risque que j\u2019ai pris en d\u00e9cidant de lancer la marque \u00ab\u00a0Play with me<\/em>\u00a0\u00bb et de la lancer dans tout le pays. J\u2019ai \u00e9t\u00e9 agr\u00e9ablement surprise par l\u2019int\u00e9r\u00eat des client.e.s pour mes produits.<\/p>\n

Ainsi, autant on arrive \u00e0 livrer en toute discr\u00e9tion les clients et dans la confidentialit\u00e9, autant ils osent et il y a une demande.<\/p>\n

Est-ce que vous comptez \u00e9largir la gamme de vos produits dans un avenir proche\u00a0?<\/strong><\/p>\n

Tout \u00e0 fait. J\u2019ai d\u00e9j\u00e0 pas mal de demandes pour de la lingerie destin\u00e9e aux hommes et aussi pour de la lingerie f\u00e9minine con\u00e7ue pour le sport.<\/p>\n

Quels sont vos prochains objectifs face \u00e0 la demande croissante\u00a0?<\/strong><\/p>\n

Il s\u2019agit effectivement de mon objectif ultime puisqu\u2019il y a un passage oblig\u00e9, celui de satisfaire, primo, le march\u00e9 local en devenant une marque premium face \u00e0 la concurrence constitu\u00e9e actuellement de franchises de marques internationales.<\/p>\n

Secundo, je cible principalement la r\u00e9gion MENA (Moyen-Orient et Afrique du Nord) dont des pays comme l\u2019Arabie Saoudite, les Emirats Rabes Unis, le Qatar etc.<\/p>\n

Entretien r\u00e9alis\u00e9 par Samy Ben Naceur<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous sommes partis \u00e0 la rencontre de Manel Zarami, une femme d\u2019affaires qui a lanc\u00e9 la premi\u00e8re boutique de e-commerce sp\u00e9cialis\u00e9e dans la lingerie f\u00e9minine de conception tunisienne. Baptis\u00e9e Lingerie.tn,…<\/p>\n","protected":false},"author":112,"featured_media":230316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-230303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"\nLingerie.tn : de la lingerie f\u00e9minine coquine en ligne - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Nous sommes partis \u00e0 la rencontre de Manel Zarami, une femme d\u2019affaires qui a lanc\u00e9 la premi\u00e8re boutique de e-commerce sp\u00e9cialis\u00e9e dans la lingerie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/lingerie-tn-de-la-lingerie-feminine-coquine-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lingerie.tn : de la lingerie f\u00e9minine coquine en ligne - R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"og:description\" content=\"Nous sommes partis \u00e0 la rencontre de Manel Zarami, une femme d\u2019affaires qui a lanc\u00e9 la premi\u00e8re boutique de e-commerce sp\u00e9cialis\u00e9e dans la lingerie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realites.com.tn\/fr\/lingerie-tn-de-la-lingerie-feminine-coquine-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realites.tn\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-04T11:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-04T14:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2022\/03\/mz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S. 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