{"id":233251,"date":"2022-05-03T11:54:38","date_gmt":"2022-05-03T10:54:38","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=233251"},"modified":"2022-05-03T11:54:38","modified_gmt":"2022-05-03T10:54:38","slug":"baisse-des-livraisons-mondiales-de-smartphones-de-11-en-2022","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/baisse-des-livraisons-mondiales-de-smartphones-de-11-en-2022\/","title":{"rendered":"Baisse des livraisons mondiales de smartphones de 11 % en 2022"},"content":{"rendered":"<p>Selon un nouveau rapport r\u00e9cent du cabinet d\u2019analyses <a href=\"https:\/\/www.canalys.com\/newsroom\/global-smartphone-market-Q1-2022\">Canalys<\/a>, les livraisons mondiales de smartphones ont diminu\u00e9 de 11 % au premier trimestre 2022, en raison d&rsquo;une demande saisonni\u00e8re atone et de conditions \u00e9conomiques d\u00e9favorables.<\/p>\n<p>Samsung a augment\u00e9 sa part de march\u00e9 de 19 % au quatri\u00e8me trimestre 2021 \u00e0 24 % au quatri\u00e8me trimestre 2022.<\/p>\n<p>En raison de l&rsquo;int\u00e9r\u00eat croissant pour la nouvelle s\u00e9rie d&rsquo;iPhone 13, Apple est arriv\u00e9 au deuxi\u00e8me rang avec un solide premier trimestre.<\/p>\n<p>De son cot\u00e9, Xiaomi est rest\u00e9 \u00e0 la troisi\u00e8me place, notamment gr\u00e2ce au succ\u00e8s de sa s\u00e9rie Redmi Note. Selon la m\u00eame source, 10 % et 8% de la part de march\u00e9 mondiale ont \u00e9t\u00e9 respectivement rafl\u00e9es par OPPO (qui comprend les sous marques OnePlus et Vivo) preuve de la popularit\u00e9\u00a0 exponentielle de la marque chinoise.<\/p>\n<p>Bien que les march\u00e9s mondiaux demeurent incertains, les principaux fournisseurs ont augment\u00e9 leur croissance en \u00e9largissant leurs gammes d&rsquo;appareils en 2022 \u00bb, a d\u00e9clar\u00e9 Sanyam Chaurasia, analyste chez Canalys.<\/p>\n<p>En mars, le constructeur am\u00e9ricain Apple a d\u00e9voil\u00e9 l&rsquo;iPhone SE, un mod\u00e8le de milieu de gamme qui est rapidement devenu un important g\u00e9n\u00e9rateur de revenus pour l&rsquo;entreprise. Pour le m\u00eame prix que son pr\u00e9d\u00e9cesseur, il propose un chipset et des performances de batterie am\u00e9lior\u00e9s ainsi que la connectivit\u00e9 5G.<\/p>\n<p>Pour rester comp\u00e9titif sur le march\u00e9 moyen et entr\u00e9e de gamme, Samsung a acc\u00e9l\u00e9r\u00e9 la production de sa s\u00e9rie A, la plus populaire, tout en actualisant sa gamme de 2022, qui comprend son produit phare\u00a0: le Galaxy S22. En raison du ralentissement du march\u00e9 interne chinois, son expansion mondiale a \u00e9t\u00e9 entrav\u00e9e par des contraintes d&rsquo;approvisionnement sur l\u2019entr\u00e9e de gamme.<\/p>\n<p>En effet, les cas de COVID-19 ont augment\u00e9 en raison du variant Omicron, mais il y a eu peu d&rsquo;hospitalisations et un taux de vaccination \u00e9lev\u00e9 a contribu\u00e9 \u00e0 normaliser rapidement l&rsquo;activit\u00e9 des consommateurs en Chine.<\/p>\n<p>Il est donc imp\u00e9ratif que les fournisseurs gardent \u00e0 l&rsquo;esprit leurs plans strat\u00e9giques \u00e0 long terme lorsqu&rsquo;ils r\u00e9pondent aux nouvelles opportunit\u00e9s et menaces, d\u2019autant plus que p\u00e9nuries de composants pourraient s&rsquo;am\u00e9liorer plus t\u00f4t que pr\u00e9vu, ce qui contribuera \u00e0 att\u00e9nuer les pressions sur les co\u00fbts de fabrication.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right\">L.M<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon un nouveau rapport r\u00e9cent du cabinet d\u2019analyses Canalys, les livraisons mondiales de smartphones ont diminu\u00e9 de 11 % au premier trimestre 2022, en raison d&rsquo;une demande saisonni\u00e8re atone et&hellip;<\/p>\n","protected":false},"author":60,"featured_media":120635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-233251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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