{"id":233584,"date":"2022-05-12T12:33:44","date_gmt":"2022-05-12T11:33:44","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=233584"},"modified":"2022-05-12T12:33:44","modified_gmt":"2022-05-12T11:33:44","slug":"groupe-el-araby-et-tdiscount-concluent-un-accord-inedit-permettant-linstallation-de-la-plus-grande-plateforme-industrielle-en-electromenager-en-tunisie","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/groupe-el-araby-et-tdiscount-concluent-un-accord-inedit-permettant-linstallation-de-la-plus-grande-plateforme-industrielle-en-electromenager-en-tunisie\/","title":{"rendered":"Groupe El Araby et Tdiscount concluent un accord in\u00e9dit permettant l\u2019installation de la plus grande plateforme industrielle en \u00e9lectrom\u00e9nager en Tunisie"},"content":{"rendered":"<p><em>Le groupe Tdiscount, en collaboration avec le groupe Al Araby, annonce le lancement de la plus grande unit\u00e9 industrielle en \u00e9lectrom\u00e9nager multimarques et multi-sp\u00e9cialit\u00e9s en Tunisie pour desservir l\u2019Afrique du Nord, l\u2019Afrique francophone et l\u2019Europe.<\/em><\/p>\n<p>LeGroupe Tdiscount, l&rsquo;un des acteurs principaux du e-commerce des produits high-tech, \u00e9lectrom\u00e9nager et informatique sur le march\u00e9 tunisien, qui a su se d\u00e9marquer dans le secteur de la vente en ligne, annonce, ce jour, la signature d\u2019un contrat de partenariat avec le groupe \u00e9gyptien Al Araby, l\u2019un des plus grands producteurs d&rsquo;\u00e9lectrom\u00e9nager au Moyen-Orient.<\/p>\n<p>Il s\u2019agit d\u2019un complexe industriel qui sera bas\u00e9 dans une zone de d\u00e9veloppement r\u00e9gional et qui sera sp\u00e9cialis\u00e9 dans la production d\u2019articles d&rsquo;\u00e9lectrom\u00e9nager. Il s\u2019\u00e9tendra sur une surface couverte de 14 000 m<sup>2<\/sup>. Cette plateforme permettra le recrutement de plus de 700 employ\u00e9s directs et 1000 salari\u00e9s indirects durant les cinq prochaines ann\u00e9es. Les investissements de cette collaboration devraient atteindre 15 millions de US dollars, \u00e0 parts \u00e9gales entre les deux groupes, sur 5 ans.<\/p>\n<p>Ce projet s\u2019ajoute \u00e0 l\u2019unit\u00e9 de montage local de plusieurs marques, notamment de t\u00e9l\u00e9viseurs, bas\u00e9e \u00e0 Bir M\u2019chergua, toujours en partenariat avecAl Araby dont Tdiscount est par ailleurs le repr\u00e9sentant exclusif de sa marque Tornado.<\/p>\n<h2><strong>Exporter le label Made in Tunisia<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La croissance de Tdiscountest port\u00e9e par son association avec le groupe international El Arabyet son \u00e9volution est bas\u00e9esur l\u2019exportation de produits de marques internationales. Ce projet in\u00e9dit, qui a vu le jour gr\u00e2ce \u00e0 l\u2019intervention de l\u2019ambassadeur de Tunisie au Caire, M. Mohamed Ben Youssef, atteste du potentiel de la Tunisie comme \u00e9tant un hub de distribution des articles de grandes marques. Dans ce contexte, le PDG de Tdiscount, M. Karim Tajer, d\u00e9clare que cette coop\u00e9ration constitue un pas en avant vers l\u2019expansion des investissements dans les r\u00e9gions de l\u2019Afrique du Nord, de l\u2019Afrique francophone et l\u2019Europe.<\/p>\n<p>Ainsi, le groupe Tdiscount demeure une r\u00e9f\u00e9rence et offre de belles perspectives pour l\u2019\u00e9conomie tunisienne. Une progression qui a n\u00e9cessit\u00e9 beaucoup de pers\u00e9v\u00e9rance et de patience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Tdiscount, en collaboration avec le groupe Al Araby, annonce le lancement de la plus grande unit\u00e9 industrielle en \u00e9lectrom\u00e9nager multimarques et multi-sp\u00e9cialit\u00e9s en Tunisie pour desservir l\u2019Afrique du&hellip;<\/p>\n","protected":false},"author":60,"featured_media":233585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1464],"tags":[],"class_list":["post-233584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Groupe El Araby et Tdiscount concluent un accord in\u00e9dit permettant l\u2019installation de la plus grande plateforme industrielle en \u00e9lectrom\u00e9nager en Tunisie - 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