{"id":233789,"date":"2022-05-16T10:16:18","date_gmt":"2022-05-16T09:16:18","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=233789"},"modified":"2022-05-16T10:16:18","modified_gmt":"2022-05-16T09:16:18","slug":"tunis-open-by-kia-une-competition-incontournable-qui-marque-lancrage-de-la-marque-kia-dans-son-soutien-au-tennis","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/tunis-open-by-kia-une-competition-incontournable-qui-marque-lancrage-de-la-marque-kia-dans-son-soutien-au-tennis\/","title":{"rendered":"\u00ab\u00a0Tunis Open by KIA\u00a0\u00bb, une comp\u00e9tition \u00a0incontournable qui marque l\u2019ancrage de la marque KIA dans son soutien au Tennis"},"content":{"rendered":"<p><em>En poursuivant son engagement dans le soutien au tennis, <strong>City Cars &#8211; KIA<\/strong> opte pour une action d\u2019accompagnement pr\u00e9pond\u00e9rante, au retour du fameux tournoi professionnel ATP Challenger \u00ab\u00a0Tunis Open\u00a0\u00bb, du <strong>Tennis Club de Tunis<\/strong>. \u00bb. Cette importante comp\u00e9tition internationale se jouera d\u00e9sormais sous l\u2019appellation \u00ab\u00a0<strong>Tunis Open\u00a0 By KIA\u00a0et<\/strong> se d\u00e9roulera, pour sa 16<sup>e<\/sup> \u00e9dition, sur les courts du TCT, du 15 au 21 mai 2022.<\/em><\/p>\n<p>La marque KIA a toujours \u00e9t\u00e9 associ\u00e9e \u00e0 un grand nombre de disciplines sportives. Depuis 2010, <strong>City Cars &#8211; KIA<\/strong>, concessionnaire officiel de la marque, a toujours fortement soutenu le Tunis Open\u2026 En devenant en 2022<strong>, sponsor-titre du tournoi<\/strong>, la marque renforce encore plus son positionnement sportif, et r\u00e9affirme son engagement \u00e0 long-terme en faveur de sa promotion.<\/p>\n<p>Par le fait que<strong> \u00ab\u00a0Tunis Open by KIA\u00a0\u00bb<\/strong> est une comp\u00e9tition de premier rang en Afrique, ouverte \u00e0 l\u2019international et incontournable, l\u2019engagement de City Cars &#8211; KIA en Tunisie d\u00e9passe le simple sponsoring pour \u00eatre une action marquant l\u2019ancrage de la marque dans le soutien au sport en Tunisie en g\u00e9n\u00e9ral, et au Tennis en particulier.<\/p>\n<p><strong>Le sport au c\u0153ur de l\u2019orientation strat\u00e9gique de KIA<\/strong><\/p>\n<p>City Cars &#8211; KIA a toujours mis le sport au c\u0153ur de sa strat\u00e9gie, renfor\u00e7ant continuellement son engagement dans diverses disciplines ; KIA a \u00e9t\u00e9 le sponsor de l\u2019\u00e9quipe nationale de football, de l\u2019escrimeuse Sarra Besbes, de la joueuse de Tennis Ons Jabeur en 2015, de la F\u00e9d\u00e9ration tunisienne de Tennis de Table et du Tunis Open depuis 2010<\/p>\n<p><strong>KIA, partenaire par excellence du sport au niveau mondial<\/strong><\/p>\n<p>Le sponsoring sportif est en effet un socle fondamental de la strat\u00e9gie marketing de la marque sud-cor\u00e9enne partout dans le monde faisant de KIA le partenaire par excellence du sport. D\u2019ailleurs la marque est class\u00e9e parmi les plus grands sponsors du sport \u00e0 travers son soutien \u00e0 des \u00e9v\u00e9nements phares tels que la Coupe du monde de Football, la Coupe d\u2019Europe de Football, l\u2019Open d\u2019Australie et la NBA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En poursuivant son engagement dans le soutien au tennis, City Cars &#8211; KIA opte pour une action d\u2019accompagnement pr\u00e9pond\u00e9rante, au retour du fameux tournoi professionnel ATP Challenger \u00ab\u00a0Tunis Open\u00a0\u00bb, du&hellip;<\/p>\n","protected":false},"author":60,"featured_media":233790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2514],"tags":[],"class_list":["post-233789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-automobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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