{"id":233912,"date":"2022-05-17T23:12:12","date_gmt":"2022-05-17T22:12:12","guid":{"rendered":"https:\/\/www.realites.com.tn\/?p=233912"},"modified":"2022-05-17T23:12:12","modified_gmt":"2022-05-17T22:12:12","slug":"lafm-en-congres-sur-le-theme-marketing-et-hospitalite-entre-authenticite-et-exigence-de-durabilite","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/lafm-en-congres-sur-le-theme-marketing-et-hospitalite-entre-authenticite-et-exigence-de-durabilite\/","title":{"rendered":"L&rsquo;AFM en congr\u00e8s sur le th\u00e8me \u00abMarketing et Hospitalit\u00e9 : Entre Authenticit\u00e9 et Exigence de durabilit\u00e9\u00bb"},"content":{"rendered":"<p>L\u2019AFM (Association Fran\u00e7aise du Marketing) a confi\u00e9 l\u2019organisation de la 38<sup>\u00e8me<\/sup> \u00e9dition de son congr\u00e8s, \u00e0 l\u2019Institut des Hautes \u00c9tudes Commerciales de Carthage (IHEC Carthage) rattach\u00e9 \u00e0 l&rsquo;Universit\u00e9 de Carthage, l\u2019Institut Sup\u00e9rieur de Comptabilit\u00e9 et d&rsquo;Administration des Entreprises (ISCAE) rattach\u00e9 \u00e0 l&rsquo;Universit\u00e9 de la Manouba et le Laboratoire Interdisciplinaire de Gestion Universit\u00e9-Entreprise (LIGUE) auquel sont rattach\u00e9s les chercheurs de ces deux institutions. Dix-neufans apr\u00e8s sa premi\u00e8re organisation \u00e0 Tunis (2003), le congr\u00e8s international de l\u2019AFM se tiendra de nouveau au c\u0153ur de la capitale Tunisienne.<\/p>\n<p>Sur trois jours, pr\u00e8s de 300 experts, chercheurs et praticiens dans le domaine du marketing seront tous r\u00e9unis pour apporter des r\u00e9flexions autour de diff\u00e9rentes th\u00e9matiques. En effet, cette rencontre annuelle est une opportunit\u00e9 pour discuter des enjeux les plus importantes pour les entreprises, les consommateurs et les pouvoirs publics, afin de relever et de r\u00e9pondre aux d\u00e9fis contemporains de ce d\u00e9but de XXI<sup>\u00e8me<\/sup> si\u00e8cle. Les sujets autour desquelles les \u00e9changes acad\u00e9miques seront centr\u00e9s cette ann\u00e9e sont celles de l\u2019hospitalit\u00e9 et de l\u2019authenticit\u00e9, et des tensions qu\u2019elles peuvent produire au niveau de l\u2019environnement \u00e9conomique, social et naturel tunisien notamment mais aussi \u00e0 \u2019international.<\/p>\n<p>Ces questions sont particuli\u00e8rement d\u2019actualit\u00e9 en raison de l\u2019\u00e9pid\u00e9mie de la COVID-19 et elles feront l\u2019objet d\u2019\u00e9changes, de partages d\u2019id\u00e9es, de discussions et de mises en perspective th\u00e9oriques et pratiques lors de 49 sessions et 138 pr\u00e9sentations de chercheurs et de professionnels.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment les th\u00e9matiques qui feront l\u2019objet d\u2019\u00e9changes scientifiques au 38<sup>\u00e8me<\/sup> congr\u00e8s de l\u2019AFM figurent ci-dessous :<\/p>\n<ul>\n<li>L\u2019hospitalit\u00e9 virtuelle<\/li>\n<li>Les objets connect\u00e9s au service du tourisme<\/li>\n<li>L&rsquo;intelligence artificielle au service du tourisme<\/li>\n<li>Les outils du marketing digital au service des sites arch\u00e9ologiques et des mus\u00e9es<\/li>\n<li>Les avis en ligne dans le choix d\u2019une destination<\/li>\n<li>La smart city inclusive et accueillante<\/li>\n<li>La transformation du commerce et hospitalit\u00e9<\/li>\n<li>Gastronomie, bien \u00eatre et tourisme<\/li>\n<li>Marketing en situation d\u2019interculturalit\u00e9<\/li>\n<li>Hospitalit\u00e9, durabilit\u00e9 et transformation identitaire<\/li>\n<li>Tourisme et d\u00e9veloppement durable<\/li>\n<li>Surtourisme et d\u00e9marketing<\/li>\n<li>La r\u00e9duction des d\u00e9chets alimentaires dans l\u2019h\u00f4tellerie<\/li>\n<li>Patrimoine historique et marketing<\/li>\n<li>Exp\u00e9rience touristique et authenticit\u00e9<\/li>\n<li>Produits m\u00e9diterran\u00e9ens, authenticit\u00e9 et marketing<\/li>\n<li>Le storytelling dans le secteur touristique<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019AFM (Association Fran\u00e7aise du Marketing) a confi\u00e9 l\u2019organisation de la 38\u00e8me \u00e9dition de son congr\u00e8s, \u00e0 l\u2019Institut des Hautes \u00c9tudes Commerciales de Carthage (IHEC Carthage) rattach\u00e9 \u00e0 l&rsquo;Universit\u00e9 de Carthage,&hellip;<\/p>\n","protected":false},"author":60,"featured_media":233913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-233912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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