{"id":294024,"date":"2023-08-15T10:48:49","date_gmt":"2023-08-15T09:48:49","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=294024"},"modified":"2023-08-15T10:54:57","modified_gmt":"2023-08-15T09:54:57","slug":"les-influenceurs-qataris-devront-debourser-pres-de-7-mille-dollars-pour-exercer","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/les-influenceurs-qataris-devront-debourser-pres-de-7-mille-dollars-pour-exercer\/","title":{"rendered":"Les influenceurs qataris devront d\u00e9bourser pr\u00e8s de 7 mille dollars pour exercer"},"content":{"rendered":"<p>Le paysage des m\u00e9dias sociaux conna\u00eet un bouleversement au Qatar avec l&rsquo;introduction d&rsquo;une nouvelle directive du minist\u00e8re de la Culture, exigeant que les cr\u00e9ateurs de contenu paient des frais de licence publicitaire pour obtenir le droit d&rsquo;exercer leur activit\u00e9.<br \/>\n<span style=\"font-family: Raleway, sans-serif;font-weight: bold;letter-spacing: 0px\">Un processus transparent et co\u00fbteux<br \/>\n<\/span>Le processus est clair : une premi\u00e8re demande de licence, disponible sur le site officiel du minist\u00e8re qatari de la Culture, s&rsquo;\u00e9l\u00e8ve \u00e0 25 mille riyals qataris, soit environ 6.800 dollars. Et ce n&rsquo;est pas tout, car un montant additionnel de 10 mille riyals par an, soit pr\u00e8s de 2.750 dollars, est n\u00e9cessaire pour le renouvellement de ladite licence. Il est important de pr\u00e9ciser que cette licence est r\u00e9serv\u00e9e aux citoyens qataris \u00e2g\u00e9s de 21 ans et plus. Une initiative qui tire sa source d&rsquo;une volont\u00e9 claire de fournir une protection juridique renforc\u00e9e aux influenceurs, comme l&rsquo;explique le site DohaNews.<br \/>\n<span style=\"font-family: Raleway, sans-serif;font-weight: bold;letter-spacing: 0px\">Protection juridique renforc\u00e9e<br \/>\n<\/span>Le quotidien des influenceurs consiste \u00e0 collaborer avec des marques et \u00e0 promouvoir leurs produits via les r\u00e9seaux sociaux. Cependant, les collaborations ne sont pas sans risques, car certaines marques adoptent des pratiques malhonn\u00eates en omettant de r\u00e9mun\u00e9rer les influenceurs pour leurs services. Afin de contrecarrer cette probl\u00e9matique et de garantir des revenus stables pour ces acteurs de la toile, le produit de la licence sera utilis\u00e9 pour financer une protection l\u00e9gale solide, leur permettant d&rsquo;entamer des poursuites judiciaires en cas de manquement contractuel, comme l&rsquo;indique \u00e9galement DohaNews.<br \/>\n<span style=\"font-family: Raleway, sans-serif;font-weight: bold;letter-spacing: 0px\">Endiguer les pratiques frauduleuses<br \/>\n<\/span>Les avantages de cette mesure ne s&rsquo;arr\u00eatent pas l\u00e0, car les fonds r\u00e9colt\u00e9s contribueront \u00e0 prot\u00e9ger les entreprises des influenceurs contre les actions frauduleuses. L&rsquo;achat de faux abonn\u00e9s pour augmenter l&rsquo;engagement sur les publications est une pratique peu scrupuleuse qui nuit \u00e0 l&rsquo;int\u00e9grit\u00e9 du secteur. Gr\u00e2ce \u00e0 ce nouvel apport financier, des d\u00e9marches juridiques pourront \u00eatre engag\u00e9es pour dissuader ces pratiques n\u00e9fastes.<br \/>\n<span style=\"font-family: Raleway, sans-serif;font-weight: bold;letter-spacing: 0px\">Une tendance qui gagne du terrain dans le Golfe<br \/>\n<\/span>Cependant, il est important de noter que la mesure n&rsquo;est pas une premi\u00e8re dans la r\u00e9gion du Golfe. Les \u00c9mirats Arabes Unis ont d\u00e9j\u00e0 mis en place des taxes similaires pour les influenceurs, les obligeant \u00e0 obtenir une licence s&rsquo;ils tirent des revenus de leurs contenus. La licence \u00e9miratie oscille entre 5 mille et pr\u00e8s de 12 mille dirhams \u00e9miratis, soit environ 1.300 \u00e0 3.240 dollars. L&rsquo;Arabie saoudite suit \u00e9galement la m\u00eame trajectoire, avec une tarification de 15 mille riyals saoudiens, soit l&rsquo;\u00e9quivalent de 3.650 dollars, pour les cr\u00e9ateurs de contenus bas\u00e9s sur son territoire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le paysage des m\u00e9dias sociaux conna\u00eet un bouleversement au Qatar avec l&rsquo;introduction d&rsquo;une nouvelle directive du minist\u00e8re de la Culture, exigeant que les cr\u00e9ateurs de contenu paient des frais de&hellip;<\/p>\n","protected":false},"author":81,"featured_media":294025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-294024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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