{"id":301638,"date":"2023-10-08T16:28:50","date_gmt":"2023-10-08T15:28:50","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=301638"},"modified":"2023-10-08T16:28:50","modified_gmt":"2023-10-08T15:28:50","slug":"e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/","title":{"rendered":"E-commerce: potentiel, obstacles, opportunit\u00e9s&#8230; Quel avenir en Tunisie?"},"content":{"rendered":"<p>On parle souvent du commerce \u00e9lectronique en Tunisie. C&rsquo;est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais l&rsquo;essentiel est d\u00e9j\u00e0 l\u00e0: l&rsquo;infrastructure est bien d\u00e9velopp\u00e9e et le march\u00e9 est en pleine expansion. Seulement, le potentiel n&rsquo;est pas encore totalement exploit\u00e9.<\/p>\n<p>Quel avenir pour l&rsquo;e-commerce en Tunisie? Cette question a justement \u00e9t\u00e9 d\u00e9battue lors d&rsquo;une conf\u00e9rence de presse organis\u00e9e par Fastlane Consulting &amp; Research, en collaboration avec UN-Habitat. Le professeur et Expert en Digital, Adel Ben Youssef, \u00e9tait pr\u00e9sent pour animer et enrichir les d\u00e9bats. Plusieurs th\u00e8mes ont \u00e9t\u00e9 abord\u00e9s, \u00e0 l&rsquo;instar de la vision globale du commerce \u00e9lectronique en Tunisie, les obstacles, ou encore les moyens \u00e0 dispositions des petites entreprises leur permettant de surmonter les obstacles.<\/p>\n<p>Une comparaison a \u00e9t\u00e9 effectu\u00e9e avec ce qui \u00e9tait d\u00e9j\u00e0 r\u00e9alis\u00e9 dans d&rsquo;autres pays. Riadh Sahli, notre journaliste, photographe et cadreur, \u00e9tait pr\u00e9sent pour couvrir l&rsquo;\u00e9v\u00e9nement. On vous propose d&rsquo;\u00e9couter les experts, dont le Professeur Adel Ben Youssef.<\/p>\n<p><em><strong>Travail journalistique, photos, r\u00e9alisation et montage: Riadh Sahli<\/strong><\/em><\/p>\n<div data-sliderid=\"71989\" id=\"penci-post-gallery__71989\" class=\"penci-post-gallery-container  penci-image-gallery-thumbnail-slider thumbnail-slider column-4\" data-height=\"150\" data-margin=\"3\"><div data-id=\"pcthumb-m-71989\" class=\"swiper penci-slick-carousel pcthumb-s-msl pcthumb-m-71989\"><div class=\"swiper-wrapper\"><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.64062500%;\"><\/span><img decoding=\"async\" src=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg\" alt=\"\" title=\"ecommerce1\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce2.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.64062500%;\"><\/span><img decoding=\"async\" src=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce2.jpg\" alt=\"\" title=\"ecommerce2\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce3.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.64062500%;\"><\/span><img decoding=\"async\" src=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce3.jpg\" alt=\"\" title=\"ecommerce3\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce4.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.64062500%;\"><\/span><img decoding=\"async\" src=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce4.jpg\" alt=\"\" title=\"ecommerce4\"><\/a><\/figure><\/div><\/div><div data-cols=\"7\" data-total=\"4\" data-id=\"pcthumb-c-71989\" class=\"swiper pcthumb-s-csl pcgl-thumb-slider penci-slick-carousel pcthumb-c-71989\"><div class=\"swiper-wrapper\"><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce2-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce3-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce4-150x150.jpg)\"><\/div><\/div><\/div><div class=\"penci-slick-carousel-top-nav\"><div class=\"pcslick-nav-area\"><div class=\"pcslick-nav\"><button type=\"button\" class=\"slick-prev\"><i class=\"penciicon-left-chevron\"><\/i><\/button><button type=\"button\" class=\"slick-next\"><i class=\"penciicon-right-chevron\"><\/i><\/button><\/div><div class=\"slider-num\"><span class=\"current\">1<\/span> of <span class=\"total\">4<\/span><\/div><\/div><\/div><\/div><\/div>\n<p><iframe title=\"Le futur de l&#039;e commerce en Tunisie en d\u00e9bat\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/shatPhkZ7e0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On parle souvent du commerce \u00e9lectronique en Tunisie. C&rsquo;est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais l&rsquo;essentiel est d\u00e9j\u00e0 l\u00e0: l&rsquo;infrastructure est&hellip;<\/p>\n","protected":false},"author":60,"featured_media":301641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-301638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce: potentiel, obstacles, opportunit\u00e9s... Quel avenir en Tunisie? - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"On parle souvent du commerce \u00e9lectronique en Tunisie. C&#039;est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce: potentiel, obstacles, opportunit\u00e9s... Quel avenir en Tunisie? - R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"og:description\" content=\"On parle souvent du commerce \u00e9lectronique en Tunisie. C&#039;est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realites.tn\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-08T15:28:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/\",\"url\":\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/\",\"name\":\"E-commerce: potentiel, obstacles, opportunit\u00e9s... Quel avenir en Tunisie? - R\u00e9alit\u00e9s Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg\",\"datePublished\":\"2023-10-08T15:28:50+00:00\",\"author\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7\"},\"description\":\"On parle souvent du commerce \u00e9lectronique en Tunisie. C'est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais\",\"breadcrumb\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#primaryimage\",\"url\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg\",\"contentUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realites.com.tn\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce: potentiel, obstacles, opportunit\u00e9s&#8230; Quel avenir en Tunisie?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\",\"url\":\"https:\/\/realites.com.tn\/fr\/\",\"name\":\"R\u00e9alit\u00e9s Magazine\",\"description\":\"Actualit\u00e9s de la Tunisie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realites.com.tn\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7\",\"name\":\"La R\u00e9daction\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g\",\"caption\":\"La R\u00e9daction\"},\"url\":\"https:\/\/realites.com.tn\/fr\/author\/realites5201\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce: potentiel, obstacles, opportunit\u00e9s... Quel avenir en Tunisie? - R\u00e9alit\u00e9s Magazine","description":"On parle souvent du commerce \u00e9lectronique en Tunisie. C'est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/","og_locale":"fr_FR","og_type":"article","og_title":"E-commerce: potentiel, obstacles, opportunit\u00e9s... Quel avenir en Tunisie? - R\u00e9alit\u00e9s Magazine","og_description":"On parle souvent du commerce \u00e9lectronique en Tunisie. C'est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais","og_url":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/","og_site_name":"R\u00e9alit\u00e9s Magazine","article_publisher":"https:\/\/www.facebook.com\/realites.tn\/","article_published_time":"2023-10-08T15:28:50+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg","type":"image\/jpeg"}],"author":"La R\u00e9daction","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"La R\u00e9daction","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/","url":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/","name":"E-commerce: potentiel, obstacles, opportunit\u00e9s... Quel avenir en Tunisie? - R\u00e9alit\u00e9s Magazine","isPartOf":{"@id":"https:\/\/realites.com.tn\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#primaryimage"},"image":{"@id":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#primaryimage"},"thumbnailUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg","datePublished":"2023-10-08T15:28:50+00:00","author":{"@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7"},"description":"On parle souvent du commerce \u00e9lectronique en Tunisie. C'est un secteur en plein boom dans notre pays, et ce malgr\u00e9 certains obstacles administratifs. Mais","breadcrumb":{"@id":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#primaryimage","url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg","contentUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/realites.com.tn\/fr\/e-commerce-potentiel-obstacles-opportunites-quel-avenir-en-tunisie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/realites.com.tn\/fr\/"},{"@type":"ListItem","position":2,"name":"E-commerce: potentiel, obstacles, opportunit\u00e9s&#8230; Quel avenir en Tunisie?"}]},{"@type":"WebSite","@id":"https:\/\/realites.com.tn\/fr\/#website","url":"https:\/\/realites.com.tn\/fr\/","name":"R\u00e9alit\u00e9s Magazine","description":"Actualit\u00e9s de la Tunisie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realites.com.tn\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7","name":"La R\u00e9daction","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g","caption":"La R\u00e9daction"},"url":"https:\/\/realites.com.tn\/fr\/author\/realites5201\/"}]}},"jetpack_featured_media_url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2023\/10\/ecommerce1.jpg","jetpack_sharing_enabled":true,"views":217,"_links":{"self":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/301638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/comments?post=301638"}],"version-history":[{"count":5,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/301638\/revisions"}],"predecessor-version":[{"id":301647,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/301638\/revisions\/301647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media\/301641"}],"wp:attachment":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media?parent=301638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/categories?post=301638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/tags?post=301638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}