{"id":313413,"date":"2024-02-01T10:27:48","date_gmt":"2024-02-01T09:27:48","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=313413"},"modified":"2024-02-01T10:27:48","modified_gmt":"2024-02-01T09:27:48","slug":"toyota-maintient-sa-position-de-leader-mondial-des-ventes-automobiles-pour-la-4e-annee-consecutive","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/toyota-maintient-sa-position-de-leader-mondial-des-ventes-automobiles-pour-la-4e-annee-consecutive\/","title":{"rendered":"Toyota maintient sa position de leader mondial des ventes automobiles pour la 4e ann\u00e9e cons\u00e9cutive"},"content":{"rendered":"<p><a href=\"https:\/\/realites.com.tn\/fr\/voici-le-premier-constructeur-automobile-au-monde\/\">En 2023, Toyota a consolid\u00e9 sa position en tant que premier constructeur automobile mondial pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive<\/a>, avec la vente de 11,2 millions de v\u00e9hicules, soit une augmentation significative de 7 %. Cet exploit souligne l&rsquo;engagement de Toyota \u00e0 satisfaire les consommateurs individuels tout en exploitant l&rsquo;int\u00e9r\u00eat croissant pour les parcs d&rsquo;entreprise.<\/p>\n<p>Une augmentation remarquable de 35 % des ventes de mod\u00e8les \u00e9lectrifi\u00e9s, totalisant 3,7 millions d&rsquo;unit\u00e9s, a contribu\u00e9 \u00e0 ce succ\u00e8s, les v\u00e9hicules hybrides repr\u00e9sentant un tiers des ventes totales. En revanche, les v\u00e9hicules \u00e9lectriques ne repr\u00e9sentaient pas plus de 1 % des ventes totales. Malgr\u00e9 une l\u00e9g\u00e8re baisse de 0,6 % de la part de march\u00e9 mondial, Toyota explore activement des strat\u00e9gies innovantes pour maintenir sa position de leader et assurer une croissance continue.<\/p>\n<p>Sur le march\u00e9 europ\u00e9en, Toyota demeure la deuxi\u00e8me marque la plus vendue pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive, avec pr\u00e8s de 1,2 million d&rsquo;unit\u00e9s vendues. L&rsquo;ann\u00e9e 2023 s&rsquo;est r\u00e9v\u00e9l\u00e9e fructueuse pour Toyota en France, o\u00f9 il s&rsquo;est impos\u00e9 comme la premi\u00e8re marque \u00e9trang\u00e8re, vendant 126 340 unit\u00e9s, dont 5 675 v\u00e9hicules Lexus. Cependant, avec une l\u00e9g\u00e8re baisse de la part de march\u00e9 mondial (-0,6 %), Toyota cherche activement de nouvelles voies pour pr\u00e9server sa position et assurer une expansion continue.<\/p>\n<p>Franck Marotte, pr\u00e9sident de Toyota France, a reconnu une tendance \u00e0 la baisse des achats de clients individuels sur le march\u00e9 automobile. Alors que la moyenne de l&rsquo;industrie oscille entre 40 % et 45 % d&rsquo;acheteurs priv\u00e9s, la position unique de Toyota voit 60 % de ses clients appartenir \u00e0 cette cat\u00e9gorie. Marotte a soulign\u00e9 la d\u00e9termination de Toyota \u00e0 maintenir voire \u00e0 \u00e9largir sa base de clients.<\/p>\n<p>Pour naviguer dans le paysage incertain du march\u00e9 des v\u00e9hicules \u00e9lectriques, Toyota s&rsquo;est positionn\u00e9 strat\u00e9giquement en tant que leader de l&rsquo;\u00e9lectrification gr\u00e2ce \u00e0 la technologie hybride. Plut\u00f4t que de parier uniquement sur les v\u00e9hicules \u00e0 batterie, Toyota consid\u00e8re la technologie hybride comme une porte d&rsquo;entr\u00e9e, ouvrant la voie \u00e0 des incursions futures dans des mod\u00e8les enti\u00e8rement \u00e9lectriques.<\/p>\n<p>L&rsquo;objectif du groupe est d&rsquo;atteindre 60 % de v\u00e9hicules z\u00e9ro \u00e9mission d&rsquo;ici 2030, avec Lexus visant une gamme enti\u00e8rement \u00e9lectrifi\u00e9e \u00e0 100 %. Franck Marotte a identifi\u00e9 Lexus comme le pionnier technologique au sein du groupe Toyota. La marque premium vise une croissance substantielle de 58 % en France d&rsquo;ici 2024, le nouveau SUV hybride LBX \u00e9tant cens\u00e9 contribuer de mani\u00e8re significative \u00e0 cet objectif.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2023, Toyota a consolid\u00e9 sa position en tant que premier constructeur automobile mondial pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, avec la vente de 11,2 millions de v\u00e9hicules, soit une augmentation&hellip;<\/p>\n","protected":false},"author":60,"featured_media":57387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2514],"tags":[],"class_list":["post-313413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-automobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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