{"id":314666,"date":"2024-02-18T11:16:53","date_gmt":"2024-02-18T10:16:53","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=314666"},"modified":"2024-02-18T11:16:53","modified_gmt":"2024-02-18T10:16:53","slug":"le-grand-defi-des-entreprises-tunisiennes-optimiser-le-cash","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/le-grand-defi-des-entreprises-tunisiennes-optimiser-le-cash\/","title":{"rendered":"Le grand d\u00e9fi des entreprises tunisiennes : Optimiser le cash"},"content":{"rendered":"<p style=\"text-align: right;\"><strong><em>Par Amine Ben Gamra*<\/em><\/strong><\/p>\n<p><strong><em>\u00a0<\/em><\/strong>Les cons\u00e9quences \u00e9conomiques de la succession de crises de ces derni\u00e8res ann\u00e9es seront plus visibles en 2024, notamment l\u2019impact de la hausse des taux d\u2019int\u00e9r\u00eat pour contrer la plus forte pouss\u00e9e d\u2019inflation depuis 40 ans suite \u00e0 la crise \u00e9nerg\u00e9tique de 2022. Parall\u00e8lement, l\u2019incertitude \u00e0 l\u2019\u00e9chelle mondiale persiste, entre une inflation pas encore apais\u00e9e durablement et le risque de la voir rebondir du fait des perturbations importantes sur la circulation des navires commerciaux en mer Rouge.<br \/>\nDans un climat comme celui-ci, la croissance sera lente. Personnellement, je ne m\u2019attends pas \u00e0 ce que l\u2019inflation revienne \u00e0 l\u2019objectif de la plupart des banques centrales avant 2025, ce qui augure des taux d\u2019int\u00e9r\u00eat \u00e9lev\u00e9s pour encore longtemps, surtout si les prix du p\u00e9trole sont \u00e0 nouveau tendus dans un contexte d\u2019incertitude g\u00e9opolitique.<br \/>\nL\u2019environnement \u00e9conomique toujours incertain, la pression inflationniste augmentant les co\u00fbts de production et les taux d\u2019int\u00e9r\u00eat \u00e9lev\u00e9s r\u00e9duisent la capacit\u00e9 des entreprises \u00e0 trouver et \u00e0 se voir accorder des financements pourtant devenus cruciaux&#8230; La mise en place de nouveaux financements ne suffira pas, quoi qu\u2019il en soit, \u00e0 r\u00e9pondre aux besoins de liquidit\u00e9s des entreprises, c\u2019est pourquoi l\u2019optimisation du cash et du besoin en fonds de roulement est, \u00e0 ne pas s\u2019y tromper, le grand d\u00e9fi des tr\u00e9soriers pour 2024.<br \/>\nLa centralisation du cash, assortie de la mise en place d\u2019une gestion proactive du recouvrement des factures fournisseurs, restera le levier le plus impactant. Pour gagner en efficacit\u00e9, cette centralisation n\u00e9cessitera une connaissance approfondie des flux de l\u2019entreprise, avec une rationalisation des comptes bancaires en pr\u00e9requis.<br \/>\nLe reporting, ainsi que les pr\u00e9visions de tr\u00e9sorerie seront \u00e9galement des outils essentiels pour les tr\u00e9soriers car ils permettront de donner de la visibilit\u00e9 aux directions financi\u00e8res. En effet, dans un climat \u00e9conomique instable, avoir \u00e0 disposition des informations pr\u00e9cises sur la tr\u00e9sorerie de l\u2019entreprise est primordial \u00e0 plus d\u2019un titre : pour anticiper les besoins de financement \u00e0 court et \u00e0 moyen termes, pour permettre une vision strat\u00e9gique sur le long terme, mais aussi pour rassurer de futurs partenaires.<br \/>\nCette \u00e9volution impliquera une r\u00e9flexion approfondie des entreprises sur leurs relations avec leurs contreparties, personnes morales et personnes physiques, et des tr\u00e9soriers, sur le process de g\u00e9n\u00e9ration des paiements, avec l\u2019adaptation des proc\u00e9dures et des outils par les \u00e9diteurs de TMS (Treasury Management System) a minima.<br \/>\nAllier agilit\u00e9, prudence et modernisation des process, telles sont les priorit\u00e9s de cette nouvelle ann\u00e9e pour les tr\u00e9soriers. En optimisant le cash, en am\u00e9liorant la visibilit\u00e9 et en anticipant les risques, ils seront mieux arm\u00e9s pour naviguer habilement dans un environnement financier complexe et en constante \u00e9volution.<\/p>\n<p style=\"text-align: right;\"><strong><em>*Expert-comptable<br \/>\n<\/em><\/strong><strong><em>Commissaire aux comptes<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Amine Ben Gamra* \u00a0Les cons\u00e9quences \u00e9conomiques de la succession de crises de ces derni\u00e8res ann\u00e9es seront plus visibles en 2024, notamment l\u2019impact de la hausse des taux d\u2019int\u00e9r\u00eat pour&hellip;<\/p>\n","protected":false},"author":60,"featured_media":294252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-314666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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