{"id":32060,"date":"2015-03-14T12:30:44","date_gmt":"2015-03-14T11:30:44","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=32060"},"modified":"2015-03-14T12:40:57","modified_gmt":"2015-03-14T11:40:57","slug":"la-thalasso-a-lhorizon-2020-un-plan-de-developpement-ambitieux","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/la-thalasso-a-lhorizon-2020-un-plan-de-developpement-ambitieux\/","title":{"rendered":"La Thalasso \u00e0 l\u2019horizon 2020: Un plan de d\u00e9veloppement ambitieux"},"content":{"rendered":"<div id=\"attachment_32061\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><a class=\"Thalasso\" href=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2015\/03\/Thalasso-2.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"Thalasso\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-32061\" class=\"Thalasso wp-image-32061 size-full\" title=\"Thalasso\" src=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2015\/03\/Thalasso-2.jpg\" alt=\"Thalasso\" width=\"620\" height=\"350\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2015\/03\/Thalasso-2.jpg 620w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2015\/03\/Thalasso-2-300x169.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><p id=\"caption-attachment-32061\" class=\"wp-caption-text\">Thalasso<\/p><\/div>\n<p>L\u2019Office national de thermalisme et d\u2019hydroth\u00e9rapie a entrepris une \u00e9tude approfondie du secteur, comportant un \u00e9tat des lieux, ainsi qu\u2019un plan de d\u00e9veloppement \u00e0 l\u2019horizon 2020 et un programme de mise \u00e0 niveau des centres de thalassoth\u00e9rapie, souvent implant\u00e9s dans des h\u00f4tels.<\/p>\n<p>Il y a actuellement 46 centres de thalassoth\u00e9rapie. L\u2019objectif tr\u00e8s ambitieux consiste \u00e0 parvenir \u00e0 100 unit\u00e9s en 2020 en cr\u00e9ant 54 nouveaux centres.<\/p>\n<p>Il s\u2019agit d\u2019attirer 375.000 curistes par an avec des recettes de l\u2019ordre de 200 MD.<\/p>\n<p>Pour y parvenir, les centres de thalassoth\u00e9rapie doivent investir dans la formation de comp\u00e9tences, car les \u00e9quipements perfectionn\u00e9s ne suffisent pas. Il y a des normes internationales \u00e0 respecter et l\u2019\u00e9tude pr\u00e9conise de r\u00e9viser les m\u00e9thodes de gestion des centres de thalassoth\u00e9rapie pour am\u00e9liorer leur rentabilit\u00e9 et leur comp\u00e9titivit\u00e9.<\/p>\n<p>Cela implique la r\u00e9vision de la politique de communication et de promotion qui doit favoriser une image de qualit\u00e9 sup\u00e9rieure avec le recours aux nouvelles technologies de marketing, ainsi que la conqu\u00eate de nouveaux march\u00e9s et drainer une client\u00e8le haut de gamme.<\/p>\n<p>Le plan d\u2019action pr\u00e9voit la cr\u00e9ation d\u2019un fonds sp\u00e9cialis\u00e9 dans le financement ainsi qu\u2019un centre technique qui devra superviser la r\u00e9alisation de la mise \u00e0 niveau des centres.<\/p>\n<p style=\"text-align: right;\"><strong>\u00a0Ridha Lahmar<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Office national de thermalisme et d\u2019hydroth\u00e9rapie a entrepris une \u00e9tude approfondie du secteur, comportant un \u00e9tat des lieux, ainsi qu\u2019un plan de d\u00e9veloppement \u00e0 l\u2019horizon 2020 et un programme de&hellip;<\/p>\n","protected":false},"author":60,"featured_media":32061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-32060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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