{"id":345325,"date":"2025-01-29T14:31:49","date_gmt":"2025-01-29T13:31:49","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=345325"},"modified":"2025-01-29T14:31:49","modified_gmt":"2025-01-29T13:31:49","slug":"afrique-assistance-change-pour-devenir-mawdy-services","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/afrique-assistance-change-pour-devenir-mawdy-services\/","title":{"rendered":"Afrique Assistance change pour devenir MAWDY SERVICES"},"content":{"rendered":"<p>Mawdy Services est d\u00e9sormais la nouvelle appellation de l\u2019entreprise connue jusqu\u2019\u00e0 pr\u00e9sent sous le nom d\u2019Afrique Assistance, leader de l&rsquo;assistance aux personnes, en voyage et de l&rsquo;automobile sur le march\u00e9 tunisien.<br \/>\nL\u2019annonce de ce changement d\u2019identit\u00e9 a \u00e9t\u00e9 c\u00e9l\u00e9br\u00e9 le 23 janvier 2025 par M. Souheil Ben Halima, Directeur G\u00e9n\u00e9ral, et du pr\u00e9sident du conseil d\u2019administration de Mawdy Services\u00a0Tunisie, Zigor Diez Gamboa.<br \/>\nMawdy Services\u00a0est une d\u00e9clinaison de la marque MAWDY (<strong><b>MA<\/b><\/strong>pfre <strong><b>W<\/b><\/strong>orldwide <strong><b>D<\/b><\/strong>igital Solutions) \u00e0 laquelle a \u00e9t\u00e9 ajout\u00e9 le terme SERVICES pour mettre en valeur son Orientation Client.<br \/>\nLe choix du nom Mawdy Services\u00a0s\u2019explique par sa simplicit\u00e9 et sa facilit\u00e9 \u00e0 \u00eatre retenu. Il continuera d\u2019incarner le meilleur service \u00e0 ses clients, qui sont principalement les compagnies d\u2019assurances, les agences de voyage, les banques, les op\u00e9rateurs t\u00e9l\u00e9phoniques, les soci\u00e9t\u00e9s de grande distribution ou encore les concessionnaires automobiles.<br \/>\nCe changement de nom a \u00e9t\u00e9 d\u00e9cid\u00e9 afin de souligner l\u2019engagement de la soci\u00e9t\u00e9 dans son processus de digitalisation profonde. \u00ab\u00a0Nous sommes pass\u00e9s dans le monde de la digitalisation et de l\u2019intelligence artificielle. C\u2019est un processus d\u2019\u00e9volution progressif\u00a0\u00bb, a expliqu\u00e9 M. Ben Halima, soulignant que cette strat\u00e9gie est intervenue alors qu\u2019Afrique Assistance est une r\u00e9f\u00e9rence dans le secteur automobile comptant parmi les 10 premi\u00e8res marques connues.<br \/>\nZigor Diez Gamboa a d\u00e9clar\u00e9 de son c\u00f4t\u00e9 : \u00ab Nous sommes fiers de commencer une nouvelle \u00e9tape pour l\u2019entreprise et avec Mawdy Services\u00a0pour d\u00e9velopper des solutions qui refl\u00e8tent l\u2019entreprise innovante que nous sommes aujourd\u2019hui \u00bb, rappelant que l\u2019objectif est de fournir des solutions innovantes et diff\u00e9renci\u00e9es pour am\u00e9liorer la vie des gens \u00e0 travers le monde.<br \/>\nD\u00e9sormais, tous les camions de remorquage, arborent le label Mawdy Services\u00a0en gardant le code couleur rouge, signature de la marque et reflet de sa personnalit\u00e9 et de ses valeurs.<br \/>\nL\u2019entreprise a d\u00e9marr\u00e9 ses activit\u00e9s en Tunisie en 1991 dans les secteurs de l\u2019assistance automobile et de l\u2019assistance en voyage. Aujourd\u2019hui, elle propose 26 produits diff\u00e9rents et une assistance 24h\/24. Elle compte plus de 90 collaborateurs et totalise plus de 150\u00a0000 services par an.<br \/>\nMAWDY est une entreprise mondiale sp\u00e9cialis\u00e9e dans l&rsquo;assistance num\u00e9rique, faisant partie du groupe espagnol MAPFRE qui compte plus de 2 500 employ\u00e9s. Jusqu&rsquo;en 2023, elle \u00e9tait connue sous le nom de MAPFRE Asistencia. Elle apporte \u00e0 ses filiales, dont Mawdy tunisie, un savoir-faire et une exp\u00e9rience qu\u2019elle tire des 23 pays o\u00f9 elle est pr\u00e9sente, principalement en Am\u00e9rique latine et en Europe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mawdy Services est d\u00e9sormais la nouvelle appellation de l\u2019entreprise connue jusqu\u2019\u00e0 pr\u00e9sent sous le nom d\u2019Afrique Assistance, leader de l&rsquo;assistance aux personnes, en voyage et de l&rsquo;automobile sur le march\u00e9&hellip;<\/p>\n","protected":false},"author":60,"featured_media":345326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-345325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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