{"id":346568,"date":"2025-02-10T21:50:12","date_gmt":"2025-02-10T20:50:12","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=346568"},"modified":"2025-02-10T21:50:12","modified_gmt":"2025-02-10T20:50:12","slug":"les-marques-locales-gagnent-en-popularite-aupres-des-investisseurs-un-barometre","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/les-marques-locales-gagnent-en-popularite-aupres-des-investisseurs-un-barometre\/","title":{"rendered":"Les marques locales gagnent en popularit\u00e9 aupr\u00e8s des investisseurs, un Barom\u00e8tre"},"content":{"rendered":"<p>Le neuvi\u00e8me Barom\u00e8tre de la Franchise 2025, publi\u00e9 par la plateforme tunisienne WeFranchiz, r\u00e9v\u00e8le une tendance marquante : les investisseurs tunisiens privil\u00e9gient de plus en plus les marques locales aux enseignes internationales. Cette \u00e9volution s\u2019inscrit dans un contexte de croissance significative du secteur des franchises, qui a enregistr\u00e9 une hausse de 300 % au cours des neuf derni\u00e8res ann\u00e9es.<br \/>\n<strong>Une pr\u00e9f\u00e9rence pour les marques locales<br \/>\n<\/strong>Selon le rapport, les investisseurs tunisiens ne consid\u00e8rent plus les marques \u00e9trang\u00e8res comme une garantie de succ\u00e8s. \u00c0 l\u2019inverse, ils reconnaissent de plus en plus la force des marques locales, jug\u00e9es mieux adapt\u00e9es aux sp\u00e9cificit\u00e9s du march\u00e9 national. En effet, huit investisseurs sur dix estiment que les entreprises tunisiennes ont le potentiel de se d\u00e9velopper localement et \u00e0 l\u2019international.<br \/>\nPlusieurs facteurs expliquent cette tendance. Les marques locales comprennent mieux les attentes des consommateurs tunisiens et proposent des mod\u00e8les plus adapt\u00e9s au contexte \u00e9conomique du pays. Par ailleurs, les co\u00fbts d\u2019entr\u00e9e pour rejoindre une franchise tunisienne sont g\u00e9n\u00e9ralement inf\u00e9rieurs \u00e0 ceux des franchises internationales, ce qui rend cette option plus accessible pour les entrepreneurs.<br \/>\n<strong>Des avantages tangibles pour les franchis\u00e9s<br \/>\n<\/strong>Les propri\u00e9taires de franchises locales soulignent les avantages concrets de ce mod\u00e8le. Selon l\u2019enqu\u00eate, 37 % des b\u00e9n\u00e9ficiaires affirment que l\u2019association \u00e0 une marque forte leur conf\u00e8re une notori\u00e9t\u00e9 imm\u00e9diate, facilitant ainsi l\u2019attraction de clients. Cette dynamique est particuli\u00e8rement visible dans des secteurs en pleine expansion, tels que l\u2019habillement, les chaussures, la boulangerie et les glaces. De nouveaux domaines, comme les agences immobili\u00e8res, les r\u00e9seaux d\u2019entretien automobile et les soci\u00e9t\u00e9s de services, \u00e9mergent \u00e9galement, diversifiant l\u2019offre de franchises locales.<br \/>\nLe secteur de la franchise est aujourd\u2019hui per\u00e7u comme un levier important pour l\u2019\u00e9conomie tunisienne, favorisant l\u2019entrepreneuriat et la cr\u00e9ation de projets. WeFranchiz, la plateforme \u00e0 l\u2019origine de ce barom\u00e8tre, regroupe plus de 100 enseignes et a accompagn\u00e9 56 marques tunisiennes dans leur structuration et leur digitalisation gr\u00e2ce \u00e0 son programme Smart Booster. Cette initiative contribue \u00e0 renforcer la comp\u00e9titivit\u00e9 des entreprises locales tout en soutenant leur d\u00e9veloppement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le neuvi\u00e8me Barom\u00e8tre de la Franchise 2025, publi\u00e9 par la plateforme tunisienne WeFranchiz, r\u00e9v\u00e8le une tendance marquante : les investisseurs tunisiens privil\u00e9gient de plus en plus les marques locales aux&hellip;<\/p>\n","protected":false},"author":81,"featured_media":317056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-346568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les marques locales gagnent en popularit\u00e9 aupr\u00e8s des investisseurs, un Barom\u00e8tre - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Le neuvi\u00e8me Barom\u00e8tre de la Franchise 2025, publi\u00e9 par la plateforme tunisienne WeFranchiz, r\u00e9v\u00e8le une tendance marquante : les investisseurs tunisiens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/les-marques-locales-gagnent-en-popularite-aupres-des-investisseurs-un-barometre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les marques locales gagnent en popularit\u00e9 aupr\u00e8s des investisseurs, un Barom\u00e8tre - R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"og:description\" content=\"Le neuvi\u00e8me Barom\u00e8tre de la Franchise 2025, publi\u00e9 par la plateforme tunisienne WeFranchiz, r\u00e9v\u00e8le une tendance marquante : les investisseurs tunisiens\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realites.com.tn\/fr\/les-marques-locales-gagnent-en-popularite-aupres-des-investisseurs-un-barometre\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realites.tn\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T20:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2024\/03\/group-small-businessmen-standing-coins-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mariem Ben Yahia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariem Ben Yahia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realites.com.tn\/fr\/les-marques-locales-gagnent-en-popularite-aupres-des-investisseurs-un-barometre\/\",\"url\":\"https:\/\/realites.com.tn\/fr\/les-marques-locales-gagnent-en-popularite-aupres-des-investisseurs-un-barometre\/\",\"name\":\"Les marques locales gagnent en popularit\u00e9 aupr\u00e8s des investisseurs, un Barom\u00e8tre - 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