{"id":348566,"date":"2025-02-27T21:54:29","date_gmt":"2025-02-27T20:54:29","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=348566"},"modified":"2025-02-27T21:54:29","modified_gmt":"2025-02-27T20:54:29","slug":"les-soldes-dhiver-en-tunisie-enregistrent-une-chute-des-ventes","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/les-soldes-dhiver-en-tunisie-enregistrent-une-chute-des-ventes\/","title":{"rendered":"Les soldes d\u2019hiver en Tunisie enregistrent une chute des ventes"},"content":{"rendered":"

Les soldes d\u2019hiver 2024 ont \u00e9t\u00e9 marqu\u00e9s par une baisse significative des ventes dans le secteur du pr\u00eat-\u00e0-porter en Tunisie. Selon\u00a0Chokri Jaraya, porte-parole de la Chambre nationale du pr\u00eat-\u00e0-porter au sein de l\u2019Union de l\u2019industrie et du commerce, le chiffre d\u2019affaires des magasins a chut\u00e9 de\u00a035 \u00e0 40 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Une situation pr\u00e9occupante pour un secteur d\u00e9j\u00e0 fragilis\u00e9 par les d\u00e9fis \u00e9conomiques actuels.
\nDans une d\u00e9claration \u00e0 la radio priv\u00e9e\u00a0Mosa\u00efque FM, M. Jaraya a identifi\u00e9 deux facteurs principaux expliquant cette tendance. D\u2019une part, la r\u00e9duction du pouvoir d\u2019achat des Tunisiens, qui limite les d\u00e9penses non essentielles. D\u2019autre part, le calendrier des soldes, qui a d\u00e9but\u00e9 cette ann\u00e9e le\u00a015 janvier. Une date jug\u00e9e trop tardive, car de nombreux consommateurs avaient d\u00e9j\u00e0 anticip\u00e9 leurs achats de v\u00eatements d\u2019hiver avant cette p\u00e9riode, craignant notamment les vagues de froid pr\u00e9coces.
\nFace \u00e0 cette situation, Chokri Jaraya a propos\u00e9 des mesures pour relancer le secteur. Il sugg\u00e8re d\u2019avancer le d\u00e9but des soldes d\u2019hiver \u00e0 d\u00e9but janvier, une pratique d\u00e9j\u00e0 adopt\u00e9e dans plusieurs autres pays. De m\u00eame, il recommande de d\u00e9caler les soldes d\u2019\u00e9t\u00e9 \u00e0\u00a0d\u00e9but juillet, afin de mieux coller aux besoins des consommateurs et de stimuler les ventes.
\nCette baisse des ventes intervient dans un contexte \u00e9conomique difficile, o\u00f9 l\u2019inflation et la hausse des prix des produits de premi\u00e8re n\u00e9cessit\u00e9 p\u00e8sent lourdement sur le budget des m\u00e9nages. Le secteur du pr\u00eat-\u00e0-porter, qui d\u00e9pend largement des d\u00e9penses discr\u00e9tionnaires, est particuli\u00e8rement touch\u00e9 par cette conjoncture.
\nLes professionnels du secteur esp\u00e8rent que les ajustements propos\u00e9s pourront redynamiser le march\u00e9. Cependant, la question du pouvoir d\u2019achat reste un d\u00e9fi majeur. Sans une am\u00e9lioration de la situation \u00e9conomique globale, les soldes, m\u00eame avanc\u00e9es, pourraient ne pas suffire \u00e0 inverser la tendance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les soldes d\u2019hiver 2024 ont \u00e9t\u00e9 marqu\u00e9s par une baisse significative des ventes dans le secteur du pr\u00eat-\u00e0-porter en Tunisie. Selon\u00a0Chokri Jaraya, porte-parole de la Chambre nationale du pr\u00eat-\u00e0-porter au…<\/p>\n","protected":false},"author":60,"featured_media":189405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-348566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nLes soldes d\u2019hiver en Tunisie enregistrent une chute des ventes - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Les soldes d\u2019hiver 2024 ont \u00e9t\u00e9 marqu\u00e9s par une baisse significative des ventes dans le secteur du pr\u00eat-\u00e0-porter en Tunisie. 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