{"id":358650,"date":"2025-05-28T21:44:47","date_gmt":"2025-05-28T20:44:47","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=358650"},"modified":"2025-05-28T21:44:47","modified_gmt":"2025-05-28T20:44:47","slug":"rse-et-ia-trouver-le-bon-equilibre-selon-les-experts-tunisiens","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/rse-et-ia-trouver-le-bon-equilibre-selon-les-experts-tunisiens\/","title":{"rendered":"RSE et IA : Trouver le bon \u00e9quilibre selon les experts tunisiens"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\">Du 26 au 28 mai 2025, la Cit\u00e9 de la Culture \u00e0 Tunis a accueilli le Forum sur l&rsquo;\u00c9conomie sociale et solidaire (ESS) et l&rsquo;Innovation sociale. Plac\u00e9 sous le th\u00e8me \u00ab\u00a0Le r\u00f4le de l&rsquo;ESS dans la promotion de la justice sociale\u00a0\u00bb, cet \u00e9v\u00e9nement rassemble des responsables gouvernementaux, des acteurs \u00e9conomiques, des organisations internationales et de jeunes entrepreneurs.<br \/>\nManel Arfa, l&rsquo;une des organisatrices, a d\u00e9clar\u00e9 : \u00ab\u00a0Nous mesurons l&rsquo;impact que nous pouvons avoir sur notre environnement et nos communaut\u00e9s. Nous souhaitons \u00e9galement adresser une chaleureuse bienvenue \u00e0 nos invit\u00e9s marocains et \u00e0 tous les acteurs institutionnels engag\u00e9s. Ce forum est bien plus qu&rsquo;un simple \u00e9v\u00e9nement. C&rsquo;est un v\u00e9ritable espace de partage d&rsquo;id\u00e9es et de solutions concr\u00e8tes pour transformer les d\u00e9fis d&rsquo;aujourd&rsquo;hui en opportunit\u00e9s de demain.\u00a0\u00bb<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/X3n7eeiLngY?si=hcxxH7re0bGszyNK\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"ds-markdown-paragraph\">Elle a ajout\u00e9 : \u00ab\u00a0Aujourd&rsquo;hui, il est essentiel que l&rsquo;innovation responsable et l&rsquo;impact des entreprises sur la soci\u00e9t\u00e9 soient au c\u0153ur des discussions. La quatri\u00e8me \u00e9dition de ce forum se concentre sur l&rsquo;intelligence artificielle au service de la responsabilit\u00e9 soci\u00e9tale des entreprises.\u00a0\u00bb<br \/>\nKhaled Ghedira, expert en intelligence artificielle, a partag\u00e9 son analyse : \u00ab\u00a0Nous allons examiner les enjeux entre l&rsquo;intelligence artificielle d&rsquo;une part, et la RSE et l&rsquo;ESG d&rsquo;autre part. L&rsquo;IA peut apporter beaucoup \u00e0 la RSE, et inversement. La question centrale est de trouver le bon \u00e9quilibre entre ces deux domaines.\u00a0\u00bb<br \/>\nIl a illustr\u00e9 son propos par un exemple concret : \u00ab\u00a0R\u00e9cemment, des jeunes ont d\u00e9velopp\u00e9 un chatbot utilisant l&rsquo;IA pour aider les citoyens \u00e0 acc\u00e9der aux services de Tunisie T\u00e9l\u00e9com. Cette innovation brise les barri\u00e8res de l&rsquo;information et r\u00e9duit les in\u00e9galit\u00e9s.\u00a0\u00bb<br \/>\nKhaled Ghedira a soulign\u00e9 l&rsquo;urgence d&rsquo;une approche \u00e9quilibr\u00e9e : \u00ab\u00a0Toutes les entreprises doivent adopter l&rsquo;IA, mais nous devons r\u00e9guler son usage \u00e9thique. La RSE, avec ses crit\u00e8res sur l&rsquo;environnement et l&rsquo;inclusion sociale, peut jouer ce r\u00f4le de garde-fou.\u00a0\u00bb<br \/>\nIl a pr\u00e9cis\u00e9 : \u00ab\u00a0Plut\u00f4t qu&rsquo;un cadre juridique strict qui pourrait freiner l&rsquo;innovation, parlons de r\u00e9gulation et d&rsquo;encadrement des pratiques. La Tunisie, en adh\u00e9rant aux principes directeurs des Nations Unies, montre sa volont\u00e9 de concilier innovation et responsabilit\u00e9.\u00a0\u00bb<br \/>\nLe projet Jeun&rsquo;ess, lanc\u00e9 il y a cinq ans, montre l&rsquo;impact tangible de l&rsquo;ESS en Tunisie. Les chiffres parlent d&rsquo;eux-m\u00eames : 3.600 emplois cr\u00e9\u00e9s, avec une participation f\u00e9minine de 56% et une inclusion des personnes handicap\u00e9es atteignant 6,5%. Ces initiatives ont particuli\u00e8rement b\u00e9n\u00e9fici\u00e9 aux r\u00e9gions prioritaires comme Sidi Bouzid, Kasserine et Kairouan.<br \/>\nLe programme du forum, co-organis\u00e9 par le minist\u00e8re de l&rsquo;\u00c9conomie et de la Planification, l&rsquo;OIT et la D\u00e9l\u00e9gation de l&rsquo;Union Europ\u00e9enne, comprend des panels de haut niveau, des sessions techniques, des ateliers th\u00e9matiques et un village ESS mettant en valeur les innovations locales.<br \/>\nL&rsquo;un des objectifs majeurs de ce forum est de poser les bases d&rsquo;une strat\u00e9gie nationale ESS 2035. Cette feuille de route s&rsquo;alignera sur les Objectifs de d\u00e9veloppement durable (ODD) 2030 et l&rsquo;Accord de Paris sur le climat. Bien que la loi n\u00b0 2020-30 ait \u00e9tabli un cadre juridique pour l&rsquo;ESS, sa mise en \u0153uvre compl\u00e8te reste en cours.<br \/>\nL&rsquo;ambassadeur d&rsquo;Italie en Tunisie, Alessandro Prunas, a soulign\u00e9 l&rsquo;engagement historique de son pays en faveur de l&rsquo;inclusion des jeunes et du d\u00e9veloppement durable en Tunisie. \u00ab\u00a0Notre collaboration repose sur une vision commune de progr\u00e8s et d&rsquo;inclusion\u00a0\u00bb, a-t-il d\u00e9clar\u00e9, ajoutant que \u00ab\u00a0l&rsquo;\u00e9conomie sociale et solidaire est un pilier essentiel pour atteindre ces objectifs.\u00a0\u00bb<br \/>\nCe forum repr\u00e9sente une opportunit\u00e9 cruciale pour harmoniser les efforts des institutions publiques, de la soci\u00e9t\u00e9 civile et des acteurs \u00e9conomiques. Il vise \u00e0 lib\u00e9rer pleinement le potentiel d&rsquo;un secteur qui se positionne comme un levier cl\u00e9 pour une transition juste et inclusive en Tunisie. Les discussions ont notamment port\u00e9 sur l&rsquo;autonomisation des jeunes, l&rsquo;innovation sociale et les m\u00e9canismes de financement durables.<\/p>\n<div data-sliderid=\"11694\" id=\"penci-post-gallery__11694\" class=\"penci-post-gallery-container  penci-image-gallery-thumbnail-slider thumbnail-slider column-3\" data-height=\"150\" data-margin=\"3\"><div data-id=\"pcthumb-m-11694\" class=\"swiper penci-slick-carousel pcthumb-s-msl pcthumb-m-11694\"><div class=\"swiper-wrapper\"><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/05\/IMG_4203.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.66666667%;\"><\/span><img decoding=\"async\" src=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/05\/IMG_4203.jpg\" alt=\"\" title=\"IMG_4203\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite 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title=\"IMG_4218\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/05\/IMG_4214.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.66666667%;\"><\/span><img decoding=\"async\" src=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/05\/IMG_4214.jpg\" alt=\"\" title=\"IMG_4214\"><\/a><\/figure><\/div><\/div><div data-cols=\"7\" data-total=\"9\" data-id=\"pcthumb-c-11694\" class=\"swiper pcthumb-s-csl pcgl-thumb-slider penci-slick-carousel pcthumb-c-11694\"><div class=\"swiper-wrapper\"><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/05\/IMG_4203-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span 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class=\"slick-prev\"><i class=\"penciicon-left-chevron\"><\/i><\/button><button type=\"button\" class=\"slick-next\"><i class=\"penciicon-right-chevron\"><\/i><\/button><\/div><div class=\"slider-num\"><span class=\"current\">1<\/span> of <span class=\"total\">9<\/span><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Photos, montage et r\u00e9alisation: Riadh Sahli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du 26 au 28 mai 2025, la Cit\u00e9 de la Culture \u00e0 Tunis a accueilli le Forum sur l&rsquo;\u00c9conomie sociale et solidaire (ESS) et l&rsquo;Innovation sociale. Plac\u00e9 sous le th\u00e8me&hellip;<\/p>\n","protected":false},"author":81,"featured_media":358654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-358650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RSE et IA : Trouver le bon \u00e9quilibre selon les experts tunisiens - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Du 26 au 28 mai 2025, la Cit\u00e9 de la Culture \u00e0 Tunis a accueilli le Forum sur l&#039;\u00c9conomie sociale et solidaire (ESS) et l&#039;Innovation sociale. 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