{"id":361485,"date":"2025-06-26T09:31:27","date_gmt":"2025-06-26T08:31:27","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=361485"},"modified":"2025-06-26T09:32:12","modified_gmt":"2025-06-26T08:32:12","slug":"lancement-dune-journee-dinformation-pour-dynamiser-le-tourisme-interieur-en-tunisie","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/lancement-dune-journee-dinformation-pour-dynamiser-le-tourisme-interieur-en-tunisie\/","title":{"rendered":"Lancement d\u2019une journ\u00e9e d\u2019information pour dynamiser le tourisme int\u00e9rieur en Tunisie"},"content":{"rendered":"<p>Le ministre du Tourisme, Sofiane Tekaya, a donn\u00e9, mercredi 25 juin 2025, le coup d\u2019envoi de la journ\u00e9e d\u2019information ouverte consacr\u00e9e au tourisme int\u00e9rieur. L\u2019\u00e9v\u00e9nement vise \u00e0 renforcer ce segment strat\u00e9gique en diversifiant les offres \u00e0 l\u2019\u00e9chelle nationale, en modernisant les services \u00e0 travers la digitalisation des r\u00e9servations et de la promotion, et en stimulant la consommation locale. De nombreux acteurs \u00e9taient pr\u00e9sents : repr\u00e9sentants de minist\u00e8res, professionnels du secteur, m\u00e9dias, responsables du minist\u00e8re, de l\u2019Office national du tourisme, du secteur bancaire, ainsi que des porteurs de projets et chefs d\u2019entreprise.<\/p>\n<p>Deux ateliers ont structur\u00e9 la journ\u00e9e : le premier sur l\u2019adaptation de l\u2019offre touristique aux attentes du march\u00e9 int\u00e9rieur, et le second sur les strat\u00e9gies de promotion d\u00e9di\u00e9es. Dans son discours, le ministre a soulign\u00e9 le r\u00f4le croissant du tourisme local dans l\u2019\u00e9conomie nationale, avec plus de 6 millions de nuit\u00e9es enregistr\u00e9es en 2024 par des Tunisiens, repr\u00e9sentant 25 % des nuit\u00e9es totales. Il a salu\u00e9 la contribution des start-ups et entreprises locales, insistant sur l\u2019importance du num\u00e9rique dans la d\u00e9mocratisation des r\u00e9servations, de la tarification diff\u00e9renci\u00e9e et de la culture du voyage planifi\u00e9.<\/p>\n<p>Le ministre a \u00e9galement mis en avant les efforts de l\u2019\u00c9tat en mati\u00e8re d\u2019am\u00e9nagement des plages publiques au nombre de 133 en collaboration avec le minist\u00e8re de l\u2019Environnement, les collectivit\u00e9s locales et l\u2019Agence de protection du littoral. Une enveloppe globale de 5,6 millions de dinars a \u00e9t\u00e9 mobilis\u00e9e pour la propret\u00e9, l\u2019\u00e9quipement et la pr\u00e9servation de l\u2019environnement. Une \u00e9tude strat\u00e9gique est en cours d\u2019\u00e9laboration pour repenser en profondeur l\u2019approche du tourisme int\u00e9rieur, notamment \u00e0 travers l\u2019introduction prochaine de nouveaux cahiers des charges pour l\u2019h\u00e9bergement alternatif. La journ\u00e9e s\u2019est cl\u00f4tur\u00e9e par la formulation de recommandations concr\u00e8tes en faveur du d\u00e9veloppement durable et inclusif du tourisme local.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le ministre du Tourisme, Sofiane Tekaya, a donn\u00e9, mercredi 25 juin 2025, le coup d\u2019envoi de la journ\u00e9e d\u2019information ouverte consacr\u00e9e au tourisme int\u00e9rieur. L\u2019\u00e9v\u00e9nement vise \u00e0 renforcer ce segment&hellip;<\/p>\n","protected":false},"author":60,"featured_media":361486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-361485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancement d\u2019une journ\u00e9e d\u2019information pour dynamiser le tourisme int\u00e9rieur en Tunisie - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Le ministre du Tourisme, Sofiane Tekaya, a donn\u00e9, mercredi 25 juin 2025, le coup d\u2019envoi de la journ\u00e9e d\u2019information ouverte consacr\u00e9e au tourisme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/lancement-dune-journee-dinformation-pour-dynamiser-le-tourisme-interieur-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement d\u2019une journ\u00e9e d\u2019information pour dynamiser le tourisme int\u00e9rieur en Tunisie - 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