{"id":369336,"date":"2025-09-10T23:33:45","date_gmt":"2025-09-10T22:33:45","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=369336"},"modified":"2025-09-10T23:33:45","modified_gmt":"2025-09-10T22:33:45","slug":"tourisme-tunisien-liace-ouvre-le-debat-sur-de-nouveaux-horizons","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/tourisme-tunisien-liace-ouvre-le-debat-sur-de-nouveaux-horizons\/","title":{"rendered":"Tourisme tunisien : l\u2019IACE ouvre le d\u00e9bat sur de nouveaux horizons"},"content":{"rendered":"

L\u2019Institut arabe des chefs d\u2019entreprise (IACE) organise, le 18 septembre 2025, la 5\u1d49 \u00e9dition du Tunisia Economic Forum. L\u2019\u00e9v\u00e9nement, qui se tiendra \u00e0 la Maison de l\u2019Entreprise de 9h \u00e0 14h, sera plac\u00e9 sous le th\u00e8me : \u00ab Le tourisme en Tunisie : vers de nouveaux horizons \u00bb.<\/p>\n

Un secteur cl\u00e9, entre r\u00e9silience et d\u00e9fis<\/strong><\/p>\n

Le tourisme reste l\u2019un des piliers de l\u2019\u00e9conomie tunisienne. En 2024, le pays a g\u00e9n\u00e9r\u00e9 7,5 milliards de dinars de recettes touristiques, en hausse de 8,3 % par rapport \u00e0 2023, selon la Banque centrale de Tunisie (BCT). Des chiffres encourageants qui confirment la r\u00e9silience du secteur, malgr\u00e9 un contexte international marqu\u00e9 par des turbulences \u00e9conomiques et g\u00e9opolitiques.<\/p>\n

Mais cette dynamique positive cache une r\u00e9alit\u00e9 plus complexe. Pour consolider sa place sur la sc\u00e8ne mondiale, la Tunisie doit engager des r\u00e9formes profondes. Gouvernance, financement, adaptation aux nouvelles attentes des voyageurs et modernisation de la r\u00e9glementation figurent parmi les priorit\u00e9s.<\/p>\n

Des niches porteuses \u00e0 explorer<\/strong><\/p>\n

Le Tunisia Economic Forum 2025 ne se limite pas aux constats habituels. Il ambitionne d\u2019ouvrir des perspectives nouvelles en mettant en lumi\u00e8re les segments \u00e0 fort potentiel de croissance :<\/p>\n

le tourisme de haut de gamme,<\/p>\n

le tourisme de sant\u00e9 et de retraite,<\/p>\n

les maisons d\u2019h\u00f4tes et le tourisme rural,<\/p>\n

le tourisme chez l\u2019habitant.<\/p>\n

Ces niches, encore sous-exploit\u00e9es, pourraient redonner \u00e0 la destination tunisienne un avantage comp\u00e9titif dans une industrie mondiale en pleine mutation.<\/p>\n

Le Forum r\u00e9unira d\u00e9cideurs publics, experts, investisseurs et professionnels du secteur autour de panels interactifs. Objectif : identifier des leviers concrets pour b\u00e2tir une vision renouvel\u00e9e, durable et innovante du tourisme tunisien.<\/p>\n

\u00ab Plus qu\u2019un rendez-vous \u00e9conomique, le Tunisia Economic Forum se veut un v\u00e9ritable laboratoire d\u2019id\u00e9es et de solutions \u00bb, souligne l\u2019IACE.<\/p>\n

Repenser le tourisme tunisien<\/strong><\/p>\n

Au-del\u00e0 de la simple reprise post-crise, le Forum veut engager une r\u00e9flexion strat\u00e9gique : comment repositionner le tourisme tunisien dans une logique de qualit\u00e9, de durabilit\u00e9 et d\u2019innovation ?<\/p>\n

Avec cette 5\u1d49 \u00e9dition, l\u2019IACE esp\u00e8re tracer une feuille de route ambitieuse pour un secteur vital, au moment o\u00f9 la Tunisie cherche \u00e0 diversifier son offre et \u00e0 mieux s\u2019int\u00e9grer dans les nouvelles tendances mondiales.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Institut arabe des chefs d\u2019entreprise (IACE) organise, le 18 septembre 2025, la 5\u1d49 \u00e9dition du Tunisia Economic Forum. L\u2019\u00e9v\u00e9nement, qui se tiendra \u00e0 la Maison de l\u2019Entreprise de 9h \u00e0…<\/p>\n","protected":false},"author":60,"featured_media":297038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-369336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie"],"yoast_head":"\nTourisme tunisien : l\u2019IACE ouvre le d\u00e9bat sur de nouveaux horizons - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"L\u2019Institut arabe des chefs d\u2019entreprise (IACE) organise, le 18 septembre 2025, la 5\u1d49 \u00e9dition du Tunisia Economic Forum. 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