{"id":377027,"date":"2025-12-08T12:41:30","date_gmt":"2025-12-08T11:41:30","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=377027"},"modified":"2025-12-08T12:41:30","modified_gmt":"2025-12-08T11:41:30","slug":"ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/","title":{"rendered":"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA"},"content":{"rendered":"<p>Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la transformation de son marketing et de son engagement client gr\u00e2ce aux technologies avanc\u00e9es d\u2019intelligence artificielle (IA) de Google Cloud.<\/p>\n<p>Cette collaboration combine certaines des derni\u00e8res innovations en mati\u00e8re d\u2019IA g\u00e9n\u00e9rative \u2014 telles que la plateforme Vertex AI de Google Cloud et les mod\u00e8les Gemini et Veo de Google \u2014 avec des technologies de communication client de pointe qui permettront \u00e0 Ooredoo Tunisie d\u2019offrir \u00e0 ses abonn\u00e9s des campagnes et des exp\u00e9riences plus personnalis\u00e9es, opportunes et pertinentes.<\/p>\n<p>Gr\u00e2ce \u00e0 cette initiative, Ooredoo Tunisie am\u00e9liorera sa mani\u00e8re d\u2019interagir avec ses clients \u2014 de la cr\u00e9ation de contenu marketing \u00e0 la diffusion de messages et d\u2019offres \u2014 permettant ainsi \u00e0 ses \u00e9quipes de travailler avec davantage de cr\u00e9ativit\u00e9, de pr\u00e9cision et d\u2019efficacit\u00e9.<\/p>\n<p>Oredata, fournisseur de services g\u00e9r\u00e9s Google Cloud, pilotera la mise en \u0153uvre et l\u2019int\u00e9gration de ces solutions bas\u00e9es sur l\u2019IA au sein de l\u2019\u00e9cosyst\u00e8me marketing de Ooredoo.<\/p>\n<p>\u00ab Chez Ooredoo, nos clients sont au c\u0153ur de tout ce que nous faisons \u00bb, a d\u00e9clar\u00e9 Mansoor Rashid Alkhater, CEO de Ooredoo Tunisie. \u00ab Gr\u00e2ce aux capacit\u00e9s d\u2019IA de Google Cloud et \u00e0 l\u2019expertise de Oredata dans la mise en \u0153uvre, nous r\u00e9inventons notre mani\u00e8re de communiquer et d\u2019interagir \u2014 pour rendre chaque \u00e9change plus personnalis\u00e9, plus pertinent et plus significatif. \u00bb<\/p>\n<p>\u00ab Cette collaboration marque une nouvelle \u00e8re pour l\u2019innovation marketing dans le secteur des t\u00e9l\u00e9communications \u00bb, a d\u00e9clar\u00e9 \u00d6mer Faruk Kurt, CEO de Oredata. \u00ab En associant les technologies avanc\u00e9es d\u2019IA de Google Cloud \u00e0 l\u2019excellence op\u00e9rationnelle de Oredata, Ooredoo Tunisie \u00e9tablira de nouvelles normes en mati\u00e8re d\u2019engagement client et d\u2019efficacit\u00e9 cr\u00e9ative. \u00bb<\/p>\n<p>\u00ab La vision de Ooredoo Tunisie d\u00e9montre comment l\u2019IA peut renforcer \u00e0 la fois la cr\u00e9ativit\u00e9 et la connexion \u00bb, a d\u00e9clar\u00e9 Ghassan Kosta, Directeur G\u00e9n\u00e9ral R\u00e9gional, Google Cloud Moyen-Orient &amp; Afrique. \u00ab \u00c0 travers cette collaboration, nous aidons Ooredoo Tunisie \u00e0 engager ses clients de mani\u00e8re plus intelligente et dynamique \u2014 transformant chaque campagne en une exp\u00e9rience personnalis\u00e9e \u00e0 grande \u00e9chelle. \u00bb<\/p>\n<p>Cette collaboration met en lumi\u00e8re l\u2019engagement de Ooredoo Tunisie envers l\u2019innovation, l\u2019excellence digitale et l\u2019orientation client, la positionnant comme pionnier r\u00e9gional de la transformation pilot\u00e9e par l\u2019IA au sein du groupe Ooredoo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la transformation de son marketing et de son engagement&hellip;<\/p>\n","protected":false},"author":60,"featured_media":377028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1464],"tags":[],"class_list":["post-377027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA - R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"og:description\" content=\"Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realites.tn\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T11:41:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1258\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/\",\"url\":\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/\",\"name\":\"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA - R\u00e9alit\u00e9s Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg\",\"datePublished\":\"2025-12-08T11:41:30+00:00\",\"author\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7\"},\"description\":\"Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la\",\"breadcrumb\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#primaryimage\",\"url\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg\",\"contentUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg\",\"width\":1258,\"height\":820},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realites.com.tn\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\",\"url\":\"https:\/\/realites.com.tn\/fr\/\",\"name\":\"R\u00e9alit\u00e9s Magazine\",\"description\":\"Actualit\u00e9s de la Tunisie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realites.com.tn\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7\",\"name\":\"La R\u00e9daction\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g\",\"caption\":\"La R\u00e9daction\"},\"url\":\"https:\/\/realites.com.tn\/fr\/author\/realites5201\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA - R\u00e9alit\u00e9s Magazine","description":"Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/","og_locale":"fr_FR","og_type":"article","og_title":"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA - R\u00e9alit\u00e9s Magazine","og_description":"Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la","og_url":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/","og_site_name":"R\u00e9alit\u00e9s Magazine","article_publisher":"https:\/\/www.facebook.com\/realites.tn\/","article_published_time":"2025-12-08T11:41:30+00:00","og_image":[{"width":1258,"height":820,"url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg","type":"image\/jpeg"}],"author":"La R\u00e9daction","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"La R\u00e9daction","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/","url":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/","name":"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA - R\u00e9alit\u00e9s Magazine","isPartOf":{"@id":"https:\/\/realites.com.tn\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#primaryimage"},"image":{"@id":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg","datePublished":"2025-12-08T11:41:30+00:00","author":{"@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7"},"description":"Lors du Mobile World Congress Doha 2025, Ooredoo Tunisie a annonc\u00e9 une collaboration strat\u00e9gique avec Oredata et Google Cloud afin d\u2019acc\u00e9l\u00e9rer la","breadcrumb":{"@id":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#primaryimage","url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg","contentUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg","width":1258,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/realites.com.tn\/fr\/ooredoo-tunisie-collabore-avec-oredata-et-google-cloud-pour-transformer-lengagement-client-et-le-marketing-grace-a-lia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/realites.com.tn\/fr\/"},{"@type":"ListItem","position":2,"name":"Ooredoo Tunisie collabore avec Oredata et Google Cloud pour transformer l\u2019engagement client et le marketing gr\u00e2ce \u00e0 l\u2019IA"}]},{"@type":"WebSite","@id":"https:\/\/realites.com.tn\/fr\/#website","url":"https:\/\/realites.com.tn\/fr\/","name":"R\u00e9alit\u00e9s Magazine","description":"Actualit\u00e9s de la Tunisie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realites.com.tn\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/438b71c29a257d955d96d8aef42336e7","name":"La R\u00e9daction","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbe9ab25fcc82b6e660ad5648f91eadb?s=96&d=mm&r=g","caption":"La R\u00e9daction"},"url":"https:\/\/realites.com.tn\/fr\/author\/realites5201\/"}]}},"jetpack_featured_media_url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2025\/12\/DSC09690.jpg","jetpack_sharing_enabled":true,"views":176,"_links":{"self":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/377027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/comments?post=377027"}],"version-history":[{"count":1,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/377027\/revisions"}],"predecessor-version":[{"id":377029,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/377027\/revisions\/377029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media\/377028"}],"wp:attachment":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media?parent=377027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/categories?post=377027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/tags?post=377027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}