{"id":380853,"date":"2026-02-02T21:32:34","date_gmt":"2026-02-02T20:32:34","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=380853"},"modified":"2026-02-02T21:32:34","modified_gmt":"2026-02-02T20:32:34","slug":"la-berd-lance-un-programme-dappui-a-lexport-pour-les-pme-tunisiennes","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/la-berd-lance-un-programme-dappui-a-lexport-pour-les-pme-tunisiennes\/","title":{"rendered":"La BERD lance un programme d&rsquo;appui \u00e0 l&rsquo;export pour les PME tunisiennes"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\">La Banque Europ\u00e9enne pour la Reconstruction et le D\u00e9veloppement (BERD) a initi\u00e9 un nouveau programme de soutien aux petites et moyennes entreprises tunisiennes fin janvier 2026. Ce programme a pour objectif de faciliter l&rsquo;acc\u00e8s de ces entreprises aux march\u00e9s internationaux. Il s&rsquo;inscrit dans le cadre de l&rsquo;initiative \u00ab\u00a0INSADDER\u00a0\u00bb et b\u00e9n\u00e9ficie d&rsquo;un financement de l&rsquo;Union Europ\u00e9enne, en partenariat avec une banque tunisienne.<br \/>\nCe dispositif compl\u00e8te les outils existants de facilitation des \u00e9changes de la BERD. Il vise sp\u00e9cifiquement \u00e0 identifier les PME pr\u00e9sentant un potentiel \u00e0 l&rsquo;export. Par ailleurs, il a pour but de les accompagner dans le d\u00e9veloppement de leurs activit\u00e9s et de leurs strat\u00e9gies commerciales \u00e0 l&rsquo;international. L&rsquo;offre se structure autour de deux axes principaux. Le premier est un programme de formation sur des th\u00e8mes essentiels \u00e0 la comp\u00e9titivit\u00e9. Le deuxi\u00e8me axe consiste en un conseil personnalis\u00e9 pour aider \u00e0 la mise en \u0153uvre des strat\u00e9gies d&rsquo;expansion.<br \/>\nLe programme s&rsquo;appliquera dans un premier temps \u00e0 un groupe de 40 PME, choisies parmi la client\u00e8le de la banque partenaire. Le parcours d\u00e9butera par une formation intensive sur le financement du commerce international. Qui plus est, une \u00e9valuation de la maturit\u00e9 de chaque entreprise \u00e0 l&rsquo;export sera r\u00e9alis\u00e9e. Une phase consacr\u00e9e au \u00ab\u00a0D\u00e9veloppement Durable et l&rsquo;Innovation\u00a0\u00bb suivra, incluant des analyses et des ateliers pratiques. L&rsquo;objectif final est d&rsquo;\u00e9tablir un plan d&rsquo;action personnalis\u00e9 pour chaque participant. Ce plan doit permettre des actions de conseil individuel et faciliter l&rsquo;acc\u00e8s aux services financiers de la BERD d\u00e9di\u00e9s au commerce. Ce programme s&rsquo;inscrit dans la continuit\u00e9 du projet INSADDER, lanc\u00e9 en\u00a02021\u00a0avec le soutien des minist\u00e8res tunisiens de l&rsquo;\u00c9conomie et du Commerce.<br \/>\n<strong>MBY<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Banque Europ\u00e9enne pour la Reconstruction et le D\u00e9veloppement (BERD) a initi\u00e9 un nouveau programme de soutien aux petites et moyennes entreprises tunisiennes fin janvier 2026. Ce programme a pour&hellip;<\/p>\n","protected":false},"author":60,"featured_media":178077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-380853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La BERD lance un programme d&#039;appui \u00e0 l&#039;export pour les PME tunisiennes - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"La Banque Europ\u00e9enne pour la Reconstruction et le D\u00e9veloppement (BERD) a initi\u00e9 un nouveau programme de soutien aux petites et moyennes entreprises\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/la-berd-lance-un-programme-dappui-a-lexport-pour-les-pme-tunisiennes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La BERD lance un programme d&#039;appui \u00e0 l&#039;export pour les PME tunisiennes - 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