{"id":385445,"date":"2026-04-05T13:26:58","date_gmt":"2026-04-05T12:26:58","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=385445"},"modified":"2026-04-05T13:26:58","modified_gmt":"2026-04-05T12:26:58","slug":"promotion-touristique-des-professionnels-chinois-decouvrent-la-destination-tunisie","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/promotion-touristique-des-professionnels-chinois-decouvrent-la-destination-tunisie\/","title":{"rendered":"Promotion touristique : des professionnels chinois d\u00e9couvrent la destination Tunisie"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Une d\u00e9l\u00e9gation chinoise compos\u00e9e d\u2019influenceurs, de tour-op\u00e9rateurs et de journalistes a effectu\u00e9 le 1er avril, une visite en Tunisie dans le cadre d\u2019un programme promotionnel orchestr\u00e9 par la repr\u00e9sentation du tourisme tunisien en Chine.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u2019inscrivant dans le cadre de la mise en \u0153uvre de la strat\u00e9gie nationale visant \u00e0 diversifier les march\u00e9s touristiques et \u00e0 renforcer le positionnement de la Tunisie en tant que destination riche et vari\u00e9e,\u00a0 cette initiative traduit une approche int\u00e9gr\u00e9e adopt\u00e9e par le minist\u00e8re du Tourisme, fond\u00e9e sur la valorisation des atouts touristiques du pays ainsi que de son patrimoine culturel et civilisationnel. Elle cible en particulier les march\u00e9s \u00e0 fort potentiel, \u00e0 travers l\u2019organisation de visites de terrain mettant en lumi\u00e8re les principaux sites d\u2019int\u00e9r\u00eat, notamment les sites arch\u00e9ologiques, historiques et les mus\u00e9es, en coordination avec le minist\u00e8re des Affaires culturelles.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Le programme propos\u00e9 offre une exp\u00e9rience touristique immersive et multidimensionnelle, combinant tourisme culturel, thermal, sportif et \u00e9cologique. Il permet aux professionnels chinois de d\u00e9couvrir la diversit\u00e9 de l\u2019offre touristique tunisienne et d\u2019identifier de nouvelles opportunit\u00e9s de programmation de voyages. Parall\u00e8lement, cette d\u00e9marche vise \u00e0 renforcer la promotion de la destination sur les plateformes m\u00e9diatiques et les r\u00e9seaux sociaux chinois, garantissant ainsi une visibilit\u00e9 num\u00e9rique \u00e9largie.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La d\u00e9l\u00e9gation a \u00e9galement visit\u00e9 le Salon de l\u2019innovation dans les industries traditionnelles, mettant en avant le savoir-faire artisanal tunisien et son int\u00e9gration dans l\u2019exp\u00e9rience touristique. Des visites d\u2019\u00e9tablissements touristiques ont en outre \u00e9t\u00e9 organis\u00e9es, proposant des exp\u00e9riences authentiques telles que la d\u00e9gustation d\u2019huile d\u2019olive et la d\u00e9couverte de la gastronomie tunisienne.<\/span><\/p>\n<p>(D&rsquo;apr\u00e8s communiqu\u00e9)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une d\u00e9l\u00e9gation chinoise compos\u00e9e d\u2019influenceurs, de tour-op\u00e9rateurs et de journalistes a effectu\u00e9 le 1er avril, une visite en Tunisie dans le cadre d\u2019un programme promotionnel orchestr\u00e9 par la repr\u00e9sentation du&hellip;<\/p>\n","protected":false},"author":144,"featured_media":385446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[1094,3736,1280],"class_list":["post-385445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-chine","tag-realites-online","tag-tourisme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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