{"id":385917,"date":"2026-04-15T23:22:56","date_gmt":"2026-04-15T22:22:56","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=385917"},"modified":"2026-05-11T17:09:24","modified_gmt":"2026-05-11T16:09:24","slug":"la-ftdj-lance-passerelles-medias-pour-rapprocher-chercheurs-et-journalistes","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/la-ftdj-lance-passerelles-medias-pour-rapprocher-chercheurs-et-journalistes\/","title":{"rendered":"La FTDJ et Savoirs \u00c9co lancent \u201cPasserelle m\u00e9dias\u201d pour rapprocher chercheurs et journalistes"},"content":{"rendered":"<div class=\"flex flex-col text-sm keyboard-open:pb-[calc(var(--composer-height,100px)+var(--screen-keyboard-height,0))] pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69dfa6c4-66e0-83ea-9638-e139d9df1a41-2\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5fe5985e-5c62-4228-98de-67f199ee3fdd\" data-message-model-slug=\"gpt-5-3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69dfa6c4-66e0-83ea-9638-e139d9df1a41-4\" data-testid=\"conversation-turn-16\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"7aa713ab-98ec-4be1-a869-eb2ebb969195\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<p data-start=\"273\" data-end=\"649\">La F\u00e9d\u00e9ration tunisienne des directeurs de journaux (FTDJ) a organis\u00e9 ce mercredi 15 avril 2026 une rencontre dans le cadre de son projet <em data-start=\"397\" data-end=\"417\">Passerelles m\u00e9dias<\/em>, lanc\u00e9 en partenariat avec le projet Savoirs \u00e9co financ\u00e9 par l\u2019Union europ\u00e9enne et mis en \u0153uvre par Expertise France. L\u2019initiative vise \u00e0 renforcer la collaboration entre chercheurs en \u00e9conomie et m\u00e9dias afin d\u2019am\u00e9liorer la diffusion des travaux de recherche aupr\u00e8s du grand public.<\/p>\n<p data-start=\"651\" data-end=\"845\">La rencontre, anim\u00e9e par le journaliste Karim Ben Amor, a r\u00e9uni chercheurs, \u00e9conomistes et professionnels des m\u00e9dias autour des enjeux de vulgarisation et de valorisation des \u00e9tudes \u00e9conomiques.<\/p>\n<p data-start=\"852\" data-end=\"919\"><span role=\"text\"><strong data-start=\"855\" data-end=\"919\">\u00a0Cr\u00e9er un lien direct entre recherche et m\u00e9dias<\/strong><\/span><\/p>\n<p data-start=\"921\" data-end=\"1077\">Lors de son intervention, le pr\u00e9sident de la FTDJ, Ta\u00efeb Zahar, a indiqu\u00e9 que l\u2019objectif de cette initiative\u00a0 est de favoriser des \u00e9changes directs entre chercheurs et journalistes.<\/p>\n<p data-start=\"1079\" data-end=\"1336\">Il a soulign\u00e9 que les travaux de recherche restent souvent confin\u00e9s au cadre acad\u00e9mique et circulent peu dans l\u2019espace public. Selon lui, cette initiative doit permettre de rapprocher les deux univers et de faciliter la m\u00e9diatisation des \u00e9tudes \u00e9conomiques.<\/p>\n<p data-start=\"1338\" data-end=\"1465\">Il a \u00e9galement rappel\u00e9 la n\u00e9cessit\u00e9 pour les m\u00e9dias de rendre ces contenus plus accessibles au public, sans en alt\u00e9rer le fond.<\/p>\n<p><iframe title=\"Passerelles m\u00e9dias\u2013savoirs : quel r\u00f4le \u00e0 jouer par les m\u00e9dias pour amplifier la voix des chercheurs\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/7Xa5DkB3sEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"1338\" data-end=\"1465\"><span role=\"text\"><strong data-start=\"1475\" data-end=\"1541\">Un d\u00e9calage entre production et compr\u00e9hension<\/strong><\/span><\/p>\n<p data-start=\"1543\" data-end=\"1677\">Dans son intervention, le journaliste Karim Ben Amor est revenu sur les difficult\u00e9s li\u00e9es \u00e0 la couverture de l\u2019information \u00e9conomique en Tunisie.<\/p>\n<p data-start=\"1679\" data-end=\"1808\">Il a expliqu\u00e9 que les \u00e9tudes sont souvent complexes \u00e0 traiter et \u00e0 adapter aux formats m\u00e9diatiques, ce qui limite leur diffusion.<\/p>\n<p data-start=\"1810\" data-end=\"1889\">Il a \u00e9galement pr\u00e9sent\u00e9 des donn\u00e9es issues d\u0301\u2019une\u00a0 \u00a0\u00e9tude r\u00e9cente du PAMT 2 montrant que 70% des Tunisiens ne sont pas satisfaits du traitement de l\u2019information \u00e9conomique, 64% jugent ces contenus peu clairs et difficiles \u00e0 comprendre et 87% estiment que ces contenus ne sont pas li\u00e9s \u00e0 leur vie quotidienne<\/p>\n<p data-start=\"2103\" data-end=\"2241\">Il a ajout\u00e9 que les usages m\u00e9diatiques ont \u00e9volu\u00e9, avec une mont\u00e9e en puissance des r\u00e9seaux sociaux dans la consommation de l\u2019information.<\/p>\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"2320\" data-end=\"2521\">Khaled Aouij, membre de la FTDJ charg\u00e9 de l\u2019information et de la communication, a pr\u00e9sent\u00e9 le projet\u00a0<em data-start=\"2421\" data-end=\"2441\">Passerelles m\u00e9dias<\/em>\u00a0comme un dispositif visant \u00e0 structurer la relation entre chercheurs et m\u00e9dias.<\/p>\n<p data-start=\"2523\" data-end=\"2687\">Il a indiqu\u00e9 que la F\u00e9d\u00e9ration se positionne comme un interm\u00e9diaire pour accompagner la transformation des travaux acad\u00e9miques en contenus m\u00e9diatiques exploitables.<\/p>\n<p data-start=\"2689\" data-end=\"2892\">Il a \u00e9galement soulign\u00e9 la diversit\u00e9 des supports concern\u00e9s : presse \u00e9crite, m\u00e9dias num\u00e9riques, audiovisuel et r\u00e9seaux sociaux, pr\u00e9cisant que chaque format n\u00e9cessite une adaptation sp\u00e9cifique du contenu.<\/p>\n<p data-start=\"2954\" data-end=\"3110\">Intervenant lors de la rencontre, Hedi Hamdi, membre de la FTDJ, a rappel\u00e9 que les m\u00e9dias tunisiens connaissent une transformation mais restent diversifi\u00e9s.<\/p>\n<p data-start=\"3112\" data-end=\"3341\">Il a estim\u00e9 que la presse magazine continue de jouer un r\u00f4le important gr\u00e2ce \u00e0 la production de contenus de fond, tandis que les m\u00e9dias sp\u00e9cialis\u00e9s contribuent \u00e9galement \u00e0 la couverture de th\u00e9matiques \u00e9conomiques et sectorielles.<\/p>\n<p data-start=\"3343\" data-end=\"3530\">Il a \u00e9galement insist\u00e9 sur la coexistence de diff\u00e9rents mod\u00e8les m\u00e9diatiques et sur la n\u00e9cessit\u00e9 de distinguer les contenus professionnels des productions non v\u00e9rifi\u00e9es circulant en ligne.<\/p>\n<\/div>\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"3592\" data-end=\"3729\">La rencontre s\u2019inscrit dans une d\u00e9marche de travail plus large visant \u00e0 identifier une quinzaine de th\u00e9matiques \u00e9conomiques prioritaires.<\/p>\n<p data-start=\"3731\" data-end=\"3906\">Ces sujets feront l\u2019objet d\u2019une diffusion multiplateforme incluant articles, reportages, contenus audiovisuels et formats num\u00e9riques, selon les supports m\u00e9diatiques concern\u00e9s.<\/p>\n<\/div>\n<\/div>\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"3971\" data-end=\"4172\">L\u2019initiative\u00a0<em data-start=\"3984\" data-end=\"4004\">Passerelles m\u00e9dias<\/em>\u00a0entend structurer une collaboration entre le monde de la recherche et celui des m\u00e9dias, dans le but de faciliter la circulation des travaux \u00e9conomiques vers le public.<\/p>\n<p data-start=\"3971\" data-end=\"4172\">La rencontre marque le lancement de cette dynamique, qui doit se poursuivre \u00e0 travers des actions de production et de diffusion de contenus adapt\u00e9s aux diff\u00e9rents formats m\u00e9diatiques.<\/p>\n<div data-sliderid=\"11589\" id=\"penci-post-gallery__11589\" class=\"penci-post-gallery-container  penci-image-gallery-thumbnail-slider thumbnail-slider column-3\" data-height=\"150\" data-margin=\"3\"><div data-id=\"pcthumb-m-11589\" class=\"swiper penci-slick-carousel pcthumb-s-msl pcthumb-m-11589\"><div class=\"swiper-wrapper\"><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/04\/IMG-20260415-WA0066.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.62500000%;\"><\/span><img decoding=\"async\" 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lanc\u00e9 en partenariat avec le&hellip;<\/p>\n","protected":false},"author":53,"featured_media":385996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4],"tags":[10440,10441,10439,8228,2534,10720,10438],"class_list":["post-385917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites","tag-chercheurs","tag-economistes","tag-expertise-france","tag-ftdj","tag-medias","tag-passerelles-medias","tag-savoirs-eco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La FTDJ et Savoirs \u00c9co lancent \u201cPasserelle m\u00e9dias\u201d pour rapprocher chercheurs et journalistes - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"La 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