{"id":389172,"date":"2026-05-27T20:39:39","date_gmt":"2026-05-27T19:39:39","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=389172"},"modified":"2026-05-27T20:39:39","modified_gmt":"2026-05-27T19:39:39","slug":"tourisme-une-presence-strategique-tunisienne-a-litb-china-2026","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/tourisme-une-presence-strategique-tunisienne-a-litb-china-2026\/","title":{"rendered":"Tourisme : une pr\u00e9sence strat\u00e9gique tunisienne \u00e0 l’ITB China 2026"},"content":{"rendered":"

Le directeur g\u00e9n\u00e9ral de l’Office national du tourisme tunisien (ONTT) \u00e9tait \u00e0 la t\u00eate de la d\u00e9l\u00e9gation tunisienne pr\u00e9sente \u00e0 Shanghai, \u00e0 l’occasion de l’ITB China 2026 (26-28 mai), l’un des salons les plus influents d\u00e9di\u00e9s au march\u00e9 touristique chinois.
\nAu-del\u00e0 de la vitrine commerciale, cette \u00e9dition a \u00e9t\u00e9 l’occasion de mener des discussions approfondies avec des tour-op\u00e9rateurs, des plateformes OTA et des acteurs majeurs du num\u00e9rique chinois, dont Xiaohongshu, r\u00e9seau social devenu incontournable dans la d\u00e9couverte et l’inspiration voyage aupr\u00e8s des nouvelles g\u00e9n\u00e9rations.
\nDes partenariats concrets sont en cours de finalisation, une meilleure compr\u00e9hension des tendances du voyageur chinois d’aujourd’hui, et une image de marque renforc\u00e9e pour la Tunisie, per\u00e7ue comme une destination authentique, riche culturellement et propice aux exp\u00e9riences uniques.
\nCette mobilisation s’inscrit dans une strat\u00e9gie coh\u00e9rente et ambitieuse de l’ONTT, qui mise sur une approche \u00e0 trois volets \u2014 promotion institutionnelle, alliances commerciales et rayonnement digital \u2014 pour s’imposer durablement sur l’un des march\u00e9s \u00e9metteurs les plus dynamiques au monde.
\nLa Chine n’est plus un horizon lointain pour le tourisme tunisien. Elle est d\u00e9sormais une priorit\u00e9 assum\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le directeur g\u00e9n\u00e9ral de l’Office national du tourisme tunisien (ONTT) \u00e9tait \u00e0 la t\u00eate de la d\u00e9l\u00e9gation tunisienne pr\u00e9sente \u00e0 Shanghai, \u00e0 l’occasion de l’ITB China 2026 (26-28 mai), l’un…<\/p>\n","protected":false},"author":144,"featured_media":389173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[1094,10885,1280,1120],"class_list":["post-389172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-chine","tag-itb-china-2026","tag-tourisme","tag-tunisie"],"yoast_head":"\nTourisme : une pr\u00e9sence strat\u00e9gique tunisienne \u00e0 l'ITB China 2026 - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Le directeur g\u00e9n\u00e9ral de l'Office national du tourisme tunisien (ONTT) \u00e9tait \u00e0 la t\u00eate de la d\u00e9l\u00e9gation tunisienne pr\u00e9sente \u00e0 Shanghai, \u00e0 l'occasion de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/tourisme-une-presence-strategique-tunisienne-a-litb-china-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourisme : une pr\u00e9sence strat\u00e9gique tunisienne \u00e0 l'ITB China 2026 - 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