{"id":389629,"date":"2026-06-05T20:13:54","date_gmt":"2026-06-05T19:13:54","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=389629"},"modified":"2026-06-05T20:15:11","modified_gmt":"2026-06-05T19:15:11","slug":"la-taa-celebre-dix-ans-dengagement-au-service-de-lindustrie-automobile-tunisienne-video","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/la-taa-celebre-dix-ans-dengagement-au-service-de-lindustrie-automobile-tunisienne-video\/","title":{"rendered":"La TAA c\u00e9l\u00e8bre dix ans d\u2019engagement au service de l\u2019industrie automobile tunisienne (Vid\u00e9o)"},"content":{"rendered":"<p class=\"_aupe copyable-text x15bjb6t x1n2onr6\"><span class=\"_aupe copyable-text xkrh14z\">La Tunisian Automotive Association (TAA) a c\u00e9l\u00e9br\u00e9 r\u00e9cemment son dixi\u00e8me anniversaire lors d\u2019une c\u00e9r\u00e9monie r\u00e9unissant les principaux acteurs de l\u2019\u00e9cosyst\u00e8me automobile tunisien. Plac\u00e9 sous le th\u00e8me \u00ab 60 ans d\u2019h\u00e9ritage, 10 ans d\u2019acc\u00e9l\u00e9ration \u00bb, l\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 l\u2019occasion de revenir sur le parcours d\u2019une fili\u00e8re devenue l\u2019un des moteurs de l\u2019\u00e9conomie nationale, tout en esquissant les perspectives d\u2019avenir d\u2019un secteur en pleine mutation.<\/span><\/p>\n<p class=\"_aupe copyable-text x15bjb6t x1n2onr6\"><span class=\"_aupe copyable-text xkrh14z\">A cette occasion, la pr\u00e9sidente de la TAA, Myriam Elloumi, a rendu hommage aux pionniers qui ont contribu\u00e9 \u00e0 b\u00e2tir l\u2019industrie automobile tunisienne, soulignant le r\u00f4le des femmes et des hommes ayant pos\u00e9 les fondations d\u2019un secteur qui a su gagner la confiance des plus grands acteurs internationaux et d\u00e9velopper des comp\u00e9tences reconnues \u00e0 l\u2019\u00e9chelle mondiale.<\/span><\/p>\n<p class=\"_aupe copyable-text x15bjb6t x1n2onr6\"><span class=\"_aupe copyable-text xkrh14z\">Myriam Elloumi a rappel\u00e9 que l&rsquo;objectif principal de la cr\u00e9ation de la TAA il y a 10 ans \u00e9tait de f\u00e9d\u00e9rer l\u2019\u00e9cosyst\u00e8me, renforcer sa visibilit\u00e9, encourager l\u2019innovation, d\u00e9velopper les partenariats et accompagner la mont\u00e9e en gamme de l\u2019industrie automobile tunisienne. Une d\u00e9cennie qu\u2019elle a qualifi\u00e9e de p\u00e9riode de \u00ab structuration, de transformation et de rayonnement collectif \u00bb.<\/span><\/p>\n<p class=\"_aupe copyable-text x15bjb6t x1n2onr6\"><span class=\"_aupe copyable-text xkrh14z\">La pr\u00e9sidente de la TAA a \u00e9galement mis l\u2019accent sur les profondes mutations que conna\u00eet actuellement l\u2019industrie automobile mondiale, marqu\u00e9e par l\u2019\u00e9lectrification, les mobilit\u00e9s intelligentes, le d\u00e9veloppement des logiciels embarqu\u00e9s et les enjeux de durabilit\u00e9. Selon elle, ces transformations constituent certes un d\u00e9fi, mais surtout une opportunit\u00e9 pour la Tunisie de renforcer son positionnement international, d\u2019innover davantage et de poursuivre sa mont\u00e9e en gamme. \u00ab Ce soir est une c\u00e9l\u00e9bration, mais aussi un nouveau d\u00e9part \u00bb, a-t-elle d\u00e9clar\u00e9.<\/span><\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F1290697703050222%2F&amp;show_text=false&amp;width=560&amp;t=0\" width=\"560\" height=\"314\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nS\u2019exprimant au micro de R\u00e9alit\u00e9s Online, Imed Charfeddine, Vice-Pr\u00e9sident de la TAA, a soulign\u00e9 que les dix ann\u00e9es de la TAA, malgr\u00e9 la jeunesse de l\u2019association, ont \u00e9t\u00e9 marqu\u00e9es par de nombreuses r\u00e9alisations structurantes. Il a notamment mis en avant le pacte de comp\u00e9titivit\u00e9 conclu avec l\u2019\u00c9tat, qui fixe une vision \u00e0 l\u2019horizon 2035 autour de plusieurs axes strat\u00e9giques, allant des infrastructures et de la recherche-d\u00e9veloppement \u00e0 la formation et \u00e0 la durabilit\u00e9. Il a \u00e9galement salu\u00e9 le succ\u00e8s de l\u2019Acad\u00e9mie de la TAA (Tunisian Automotive Management Academy) qui a d\u00e9j\u00e0 permis la formation de plus de 3 000 cadres \u00e0 travers des programmes sp\u00e9cialis\u00e9s d\u00e9di\u00e9s au secteur automobile. Selon lui, la force de l\u2019association r\u00e9side dans sa capacit\u00e9 \u00e0 f\u00e9d\u00e9rer les acteurs de l\u2019\u00e9cosyst\u00e8me autour d\u2019un objectif commun \u00e0 savoir renforcer la comp\u00e9titivit\u00e9 de la fili\u00e8re et pr\u00e9parer les mutations li\u00e9es \u00e0 la digitalisation, \u00e0 l\u2019intelligence artificielle et \u00e0 la mont\u00e9e en puissance du logiciel dans les v\u00e9hicules de nouvelle g\u00e9n\u00e9ration.<\/p>\n<p><strong><a href=\"https:\/\/realites.com.tn\/fr\/dessiner-lavenir-du-secteur-automobile-lindustry-innovation-day-2026\/\">Lire aussi: Dessiner l\u2019avenir du secteur automobile : l\u2019Industry Innovation Day 2026<\/a><\/strong><\/p>\n<p>De son c\u00f4t\u00e9, Lamia Fourati, Vice-Pr\u00e9sidente de la TAA a insist\u00e9 sur le chemin parcouru depuis la cr\u00e9ation de la TAA, pass\u00e9e d\u2019une dizaine de membres \u00e0 pr\u00e8s de 80 entreprises repr\u00e9sentant aujourd\u2019hui l\u2019essentiel du secteur. Lors d&rsquo;une d\u00e9claration accord\u00e9e \u00e0 R\u00e9alit\u00e9s Online, elle a soulign\u00e9 la croissance remarquable de l\u2019industrie automobile tunisienne, qui emploie d\u00e9sormais pr\u00e8s de 120 000 personnes et a consid\u00e9rablement renforc\u00e9 sa valeur ajout\u00e9e en couvrant l\u2019ensemble de la cha\u00eene de valeur, de la fabrication de composants \u00e0 l\u2019int\u00e9gration du logiciel et de l\u2019innovation technologique. Elle a \u00e9galement mis en avant l\u2019esprit de coop\u00e9ration qui caract\u00e9rise l\u2019\u00e9cosyst\u00e8me tunisien ainsi que le partenariat public-priv\u00e9 d\u00e9velopp\u00e9 avec le minist\u00e8re de l\u2019Industrie \u00e0 travers le pacte de comp\u00e9titivit\u00e9. Tout en reconnaissant les d\u00e9fis li\u00e9s \u00e0 la digitalisation, \u00e0 l\u2019automatisation, \u00e0 la durabilit\u00e9 et au d\u00e9veloppement des comp\u00e9tences, elle a affirm\u00e9 son ambition de voir la Tunisie s\u2019imposer comme un hub r\u00e9gional de l\u2019innovation, du software automobile et de la production de composants destin\u00e9s notamment aux march\u00e9s africains.<\/p>\n<div data-sliderid=\"54877\" id=\"penci-post-gallery__54877\" class=\"penci-post-gallery-container  penci-image-gallery-thumbnail-slider thumbnail-slider column-3\" data-height=\"150\" data-margin=\"3\"><div data-id=\"pcthumb-m-54877\" class=\"swiper penci-slick-carousel pcthumb-s-msl pcthumb-m-54877\"><div class=\"swiper-wrapper\"><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-thumbnail-slider item-link-relative\" href=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/06\/TAA-10-ans-Tunisia-automative-association-1.jpg\"><span 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style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/06\/TAA-10-ans-Tunisia-automative-association-8-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/06\/TAA-10-ans-Tunisia-automative-association-12-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/06\/TAA-10-ans-Tunisia-automative-association-11-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/06\/TAA-10-ans-Tunisia-automative-association-10-150x150.jpg)\"><\/div><\/div><div class=\"pcgl-thumb-item swiper-slide\"><div class=\"pcgl-thumb-item-img\"><span class=\"penci-image-holder\" style=\"background-image:url(https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/06\/TAA-10-ans-Tunisia-automative-association-9-150x150.jpg)\"><\/div><\/div><\/div><div class=\"penci-slick-carousel-top-nav\"><div class=\"pcslick-nav-area\"><div class=\"pcslick-nav\"><button type=\"button\" class=\"slick-prev\"><i class=\"penciicon-left-chevron\"><\/i><\/button><button type=\"button\" class=\"slick-next\"><i class=\"penciicon-right-chevron\"><\/i><\/button><\/div><div class=\"slider-num\"><span class=\"current\">1<\/span> of <span class=\"total\">12<\/span><\/div><\/div><\/div><\/div><\/div>\n<p class=\"_aupe copyable-text x15bjb6t x1n2onr6\"><span class=\"_aupe copyable-text xkrh14z\">Notons que la soir\u00e9e, mod\u00e9r\u00e9e par le journaliste Wassim Ben Larbi, a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par la projection de deux courts m\u00e9trages retra\u00e7ant l\u2019histoire et les ambitions de la fili\u00e8re. Le premier a mis en lumi\u00e8re l\u2019\u00e9volution de l\u2019industrie automobile tunisienne depuis les premi\u00e8res implantations industrielles jusqu\u2019\u00e0 son int\u00e9gration dans les cha\u00eenes de valeur mondiales. Le second a retrac\u00e9 les moments marquants des dix ann\u00e9es d\u2019existence de la Tunisian Automotive Association, revenant sur les principales r\u00e9alisations, initiatives et actions ayant contribu\u00e9 \u00e0 la structuration et au rayonnement de l\u2019\u00e9cosyst\u00e8me automobile tunisien.<\/span><\/p>\n<p class=\"_aupe copyable-text x15bjb6t x1n2onr6\"><span class=\"_aupe copyable-text xkrh14z\">L&rsquo;\u00e9v\u00e9nement a \u00e9galement \u00e9t\u00e9 ponctu\u00e9 d&rsquo;hommages rendus aux personnalit\u00e9s, institutions et partenaires qui ont contribu\u00e9 au d\u00e9veloppement de l&rsquo;\u00e9cosyst\u00e8me automobile tunisien dont notamment le minist\u00e8re de l\u2019Industrie, des Mines et de l\u2019\u00c9nergie, repr\u00e9sent\u00e9 par Fathi Sahlaoui, directeur g\u00e9n\u00e9ral des Industries manufacturi\u00e8res, ainsi qu\u2019\u00e0 la FIPA-Tunisia, repr\u00e9sent\u00e9e par son directeur g\u00e9n\u00e9ral, en reconnaissance de leur appui au secteur mais aussi de leur partenariat avec la TAA. Plusieurs intervenants, repr\u00e9sentant des organisations nationales et internationales du secteur, sont \u00e9galement intervenus lors de la c\u00e9r\u00e9monie saluant ainsi le parcours de la fili\u00e8re et le r\u00f4le qu&rsquo;a jou\u00e9 la TAA pour acc\u00e9l\u00e9rer davantage son int\u00e9gration dans les cha\u00eenes de valeur mondiales.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Tunisian Automotive Association (TAA) a c\u00e9l\u00e9br\u00e9 r\u00e9cemment son dixi\u00e8me anniversaire lors d\u2019une c\u00e9r\u00e9monie r\u00e9unissant les principaux acteurs de l\u2019\u00e9cosyst\u00e8me automobile tunisien. Plac\u00e9 sous le th\u00e8me \u00ab 60 ans d\u2019h\u00e9ritage,&hellip;<\/p>\n","protected":false},"author":60,"featured_media":389645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,2514],"tags":[6584,2911],"class_list":["post-389629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites","category-automobile","tag-taa","tag-tunisian-automotive-association"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La TAA c\u00e9l\u00e8bre dix ans d\u2019engagement au service de l\u2019industrie automobile tunisienne (Vid\u00e9o) - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"La Tunisian Automotive Association (TAA) a c\u00e9l\u00e9br\u00e9 r\u00e9cemment son dixi\u00e8me anniversaire lors d\u2019une c\u00e9r\u00e9monie r\u00e9unissant les principaux acteurs de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/la-taa-celebre-dix-ans-dengagement-au-service-de-lindustrie-automobile-tunisienne-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La TAA c\u00e9l\u00e8bre dix ans d\u2019engagement au service de l\u2019industrie automobile tunisienne (Vid\u00e9o) - 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