{"id":390655,"date":"2026-06-20T14:49:18","date_gmt":"2026-06-20T13:49:18","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=390655"},"modified":"2026-06-20T14:49:18","modified_gmt":"2026-06-20T13:49:18","slug":"le-capital-humain-le-mieux-garde-de-tunisie","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/le-capital-humain-le-mieux-garde-de-tunisie\/","title":{"rendered":"\u00a0Le capital humain le mieux gard\u00e9 de Tunisie"},"content":{"rendered":"<p>Des milliers de jeunes, disponibles, pr\u00e9sents, territoriaux, que l\u2019\u00e9conomie formelle n\u2019a jamais su lire. SIKA vient de leur donner une valeur marchande. C\u2019est plus qu\u2019une campagne.<\/p>\n<p>L\u2019initiative \u00ab The Hittists \u00bb lanc\u00e9e par Sika, une marque de produits d\u2019adh\u00e9sion et de construction, qui, propose un mod\u00e8le aussi simple que sous-exploit\u00e9<\/p>\n<p>: des jeunes ancr\u00e9s dans leurs quartiers, connus de leurs voisins, pr\u00e9sents \u00e0 des heures strat\u00e9giques, deviennent des supports m\u00e9dias de proximit\u00e9 pour la marque et acc\u00e8dent en contrepartie \u00e0 une formation dans le b\u00e2timent. La transaction est claire. Les deux parties y gagnent quelque chose de concret.<\/p>\n<p style=\"padding-left: 40px;\"><strong>UNE FRONTI\u00c8RE DE VISIBILIT\u00c9, PAS DE COMP\u00c9TENCES<\/strong><\/p>\n<p>Ces jeunes ne sont pas captables par les outils conventionnels du march\u00e9 du travail. Ils ne consultent pas les offres d\u2019emploi. Ils ne font pas de CV. La fronti\u00e8re entre eux et le secteur formel n\u2019est pas principalement une fronti\u00e8re de comp\u00e9tences, c\u2019est une fronti\u00e8re de visibilit\u00e9 mutuelle.<\/p>\n<p>S\u2019ils ne voient pas le march\u00e9 formel, le march\u00e9 formel ne les voit pas. LA PLATEFORME COMME INTERFACE DE TRADUCTION<\/p>\n<p>Ce que hittists.com fait, techniquement, c\u2019est cr\u00e9er une interface entre deux \u00e9conomies qui ne se parlaient pas.<\/p>\n<p>D\u2019un c\u00f4t\u00e9, un jeune avec une pr\u00e9sence territoriale forte et une disponibilit\u00e9 r\u00e9elle. De l\u2019autre, une marque avec un besoin de communication de proximit\u00e9 et un secteur du b\u00e2timent qui manque structurellement de main-d\u2019\u0153uvre qualifi\u00e9e.<\/p>\n<p>Ce n\u2019est pas de la charit\u00e9 d\u00e9guis\u00e9e. C\u2019est un march\u00e9 cr\u00e9\u00e9 l\u00e0 o\u00f9 il n\u2019y en avait pas, en articulant deux offres qui ne s\u2019\u00e9taient encore jamais rencontr\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des milliers de jeunes, disponibles, pr\u00e9sents, territoriaux, que l\u2019\u00e9conomie formelle n\u2019a jamais su lire. SIKA vient de leur donner une valeur marchande. C\u2019est plus qu\u2019une campagne. L\u2019initiative \u00ab The Hittists&hellip;<\/p>\n","protected":false},"author":60,"featured_media":390656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1464,9],"tags":[],"class_list":["post-390655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises","category-societe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a0Le capital humain le mieux gard\u00e9 de Tunisie - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Des milliers de jeunes, disponibles, pr\u00e9sents, territoriaux, que l\u2019\u00e9conomie formelle n\u2019a jamais su lire. 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