{"id":393718,"date":"2026-08-08T20:32:51","date_gmt":"2026-08-08T19:32:51","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=393718"},"modified":"2026-08-08T20:32:51","modified_gmt":"2026-08-08T19:32:51","slug":"professeur-joseph-f-hair-jr-une-reference-mondiale-du-marketing-recue-a-luniversite-de-sousse","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/professeur-joseph-f-hair-jr-une-reference-mondiale-du-marketing-recue-a-luniversite-de-sousse\/","title":{"rendered":"Professeur Joseph F. Hair, Jr., une r\u00e9f\u00e9rence mondiale du marketing re\u00e7ue \u00e0 l&rsquo;Universit\u00e9 de Sousse"},"content":{"rendered":"<div role=\"feed\" aria-label=\"Messages de la conversation\" aria-describedby=\"_r_eb_\" aria-busy=\"false\" data-find-provider-scope=\"\">\n<div data-sizer-excess=\"0\" data-rocksteady-sizer=\"\">\n<div data-rs-index=\"15\" data-index=\"15\" data-last-message=\"true\">\n<div tabindex=\"0\" role=\"article\" aria-setsize=\"16\" aria-posinset=\"16\" aria-label=\"Message 16 sur 16\">\n<div data-test-render-count=\"1\">\n<div class=\"group group\/message-row\">\n<div class=\"contents\">\n<div class=\"group relative relative pb-[var(--msg-assistant-pb,0.75rem)]\" data-is-streaming=\"false\">\n<div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\">\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 [&amp;_&gt;_*:last-child]:mb-0 print:block print:[&amp;_&gt;_*_+_*]:mt-3 standard-markdown\">\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">L&rsquo;Universit\u00e9 de Sousse a accueilli, mercredi 6 ao\u00fbt 2026, le Professeur Joseph F. Hair, Jr., consid\u00e9r\u00e9 comme l&rsquo;une des figures les plus influentes au monde dans les domaines du marketing, de l&rsquo;analyse quantitative et des m\u00e9thodes statistiques.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Fort de plus de 500 000 citations acad\u00e9miques, le chercheur am\u00e9ricain compte parmi les universitaires les plus cit\u00e9s \u00e0 l&rsquo;\u00e9chelle mondiale. Ses travaux sur l&rsquo;analyse multivari\u00e9e et la mod\u00e9lisation par \u00e9quations structurelles (SEM \/ PLS-SEM) font aujourd&rsquo;hui autorit\u00e9 et sont enseign\u00e9s \u00e0 des g\u00e9n\u00e9rations de chercheurs \u00e0 travers le monde. Il a par ailleurs \u00e9t\u00e9 class\u00e9 par Clarivate Analytics parmi le top 1 % des chercheurs les plus cit\u00e9s au monde.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Professeur \u00e9m\u00e9rite de marketing \u00e0 la Mitchell College of Business, au sein de l&rsquo;University of South Alabama, Joseph F. Hair, Jr. est \u00e9galement l&rsquo;auteur de nombreux ouvrages acad\u00e9miques de r\u00e9f\u00e9rence, traduits et utilis\u00e9s dans de nombreux pays.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Sa venue \u00e0 l&rsquo;Universit\u00e9 de Sousse a \u00e9t\u00e9 salu\u00e9e comme un moment fort d&rsquo;\u00e9change scientifique, offrant \u00e0 la communaut\u00e9 universitaire tunisienne l&rsquo;occasion de dialoguer avec l&rsquo;un des chercheurs les plus reconnus dans son domaine.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"flow-root\">\n<div>\n<div class=\"ml-1 mt-6 flex items-center transition-transform duration-300 ease-out\">\n<div class=\"p-1 -translate-x-px\">\n<div aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\"><\/div>\n<div class=\"h-px w-full pointer-events-none\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Universit\u00e9 de Sousse a accueilli, mercredi 6 ao\u00fbt 2026, le Professeur Joseph F. Hair, Jr., consid\u00e9r\u00e9 comme l&rsquo;une des figures les plus influentes au monde dans les domaines du marketing,&hellip;<\/p>\n","protected":false},"author":111,"featured_media":393719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[11530,11529,3736,8918],"class_list":["post-393718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-jr","tag-professeur-joseph-f-hair","tag-realites-online","tag-universite-de-sousse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professeur Joseph F. 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