{"id":394885,"date":"2026-09-01T14:05:34","date_gmt":"2026-09-01T13:05:34","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=394885"},"modified":"2026-09-01T14:05:34","modified_gmt":"2026-09-01T13:05:34","slug":"iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/","title":{"rendered":"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar"},"content":{"rendered":"<p>IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus valoris\u00e9es au monde \u00e9tabli par Kantar BrandZ 2026.<\/p>\n<p>Cette distinction confirme la dynamique mondiale croissante d\u2019IQOS et t\u00e9moigne de son \u00e9mergence en tant que marque embl\u00e9matique, dot\u00e9e d\u2019une forte r\u00e9sonance culturelle aupr\u00e8s des consommateurs adultes de nicotine \u00e0 la recherche de meilleures alternatives \u00e0 la poursuite du tabagisme. Selon le classement BrandZ, IQOS se positionne au 74\u1d49 rang mondial. Forte de la confiance de plus de 35 millions d\u2019utilisateurs IQOS dans le monde, dont la majorit\u00e9 a compl\u00e8tement abandonn\u00e9 la cigarette\u00b2, la marque continue de montrer la voie vers un avenir sans fum\u00e9e gr\u00e2ce \u00e0 une innovation fond\u00e9e sur la science et \u00e0 une conception centr\u00e9e sur les consommateurs.<\/p>\n<p>Anthony Limantara, Directeur des produits sans fum\u00e9e Maghreb, a d\u00e9clar\u00e9 :\u00ab <em>Cette reconnaissance refl\u00e8te les progr\u00e8s significatifs que nous accomplissons pour engager les consommateurs adultes de nicotine et acc\u00e9l\u00e9rer notre transition vers un avenir sans fum\u00e9e.<\/em> \u00bb<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-394886 size-full alignleft\" src=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/IQOS-Iluma.jpg\" alt=\"\" width=\"432\" height=\"288\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/IQOS-Iluma.jpg 432w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/IQOS-Iluma-300x200.jpg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/IQOS-Iluma-263x175.jpg 263w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/p>\n<p>Cette 21\u1d49 \u00e9dition du classement met en lumi\u00e8re la mani\u00e8re dont les grandes marques mondiales continuent d\u2019\u00e9voluer et d\u2019innover, en soulignant l\u2019importance de proposer des b\u00e9n\u00e9fices concrets r\u00e9pondant aux attentes des consommateurs tout en renfor\u00e7ant leur positionnement et leur proximit\u00e9 avec leurs publics. L\u2019entr\u00e9e d\u2019IQOS dans le Top 100 des marques mondiales de Kantar illustre son influence croissante au-del\u00e0 de l\u2019innovation produit, \u00e0 la crois\u00e9e de la technologie, du design et de la culture, afin de r\u00e9pondre aux pr\u00e9f\u00e9rences des consommateurs adultes de nicotine.<\/p>\n<p>Cette reconnaissance constitue une nouvelle \u00e9tape importante dans la strat\u00e9gie de PMI visant \u00e0 construire un avenir sans fum\u00e9e en proposant aux fumeurs adultes de meilleures alternatives aux cigarettes. Parmi ces alternatives figurent les produits innovants \u00e0 tabac chauff\u00e9 tels qu\u2019IQOS, qui chauffent le tabac sans le br\u00fbler, r\u00e9duisant ainsi la formation de substances chimiques nocives li\u00e9es \u00e0 la combustion tout en offrant le go\u00fbt authentique du tabac et une satisfaction nicotinique.<\/p>\n<p>Notons que le classement Kantar BrandZ est une r\u00e9f\u00e9rence mondiale qui \u00e9value la valeur des marques en combinant des donn\u00e9es financi\u00e8res \u00e0 une vaste \u00e9tude sur leur capital de marque. Il offre une analyse approfondie de plus de 22 000 marques dans 54 march\u00e9s \u00e0 travers le monde. Parmi les autres marques figurant dans le classement mondial BrandZ 2026 figurent notamment Google, Claude, ainsi que des entreprises chinoises telles qu\u2019Alibaba et Xiaomi, illustrant les acteurs qui stimulent la cr\u00e9ation de valeur des marques \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus valoris\u00e9es au monde \u00e9tabli&hellip;<\/p>\n","protected":false},"author":145,"featured_media":394887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1464],"tags":[11681,11680],"class_list":["post-394885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises","tag-brandz-2026","tag-iqos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar - R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"og:description\" content=\"IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9alit\u00e9s Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realites.tn\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T13:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"M. A\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"M. A\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/\",\"url\":\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/\",\"name\":\"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar - R\u00e9alit\u00e9s Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp\",\"datePublished\":\"2026-09-01T13:05:34+00:00\",\"author\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/515fe3e54fbbc075df64dd746b52c530\"},\"description\":\"IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus\",\"breadcrumb\":{\"@id\":\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#primaryimage\",\"url\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp\",\"contentUrl\":\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realites.com.tn\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#website\",\"url\":\"https:\/\/realites.com.tn\/fr\/\",\"name\":\"R\u00e9alit\u00e9s Magazine\",\"description\":\"Actualit\u00e9s de la Tunisie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realites.com.tn\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/515fe3e54fbbc075df64dd746b52c530\",\"name\":\"M. A\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cb0d0a36abd98854e1d819008d7569a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cb0d0a36abd98854e1d819008d7569a?s=96&d=mm&r=g\",\"caption\":\"M. A\"},\"url\":\"https:\/\/realites.com.tn\/fr\/author\/ma2025\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar - R\u00e9alit\u00e9s Magazine","description":"IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/","og_locale":"fr_FR","og_type":"article","og_title":"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar - R\u00e9alit\u00e9s Magazine","og_description":"IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus","og_url":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/","og_site_name":"R\u00e9alit\u00e9s Magazine","article_publisher":"https:\/\/www.facebook.com\/realites.tn\/","article_published_time":"2026-09-01T13:05:34+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp","type":"image\/webp"}],"author":"M. A","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"M. A","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/","url":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/","name":"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar - R\u00e9alit\u00e9s Magazine","isPartOf":{"@id":"https:\/\/realites.com.tn\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#primaryimage"},"image":{"@id":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#primaryimage"},"thumbnailUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp","datePublished":"2026-09-01T13:05:34+00:00","author":{"@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/515fe3e54fbbc075df64dd746b52c530"},"description":"IQOS, le syst\u00e8me de tabac chauff\u00e9 de Philip Morris International (PMI), fait pour la premi\u00e8re fois son entr\u00e9e dans le classement des 100 marques les plus","breadcrumb":{"@id":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#primaryimage","url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp","contentUrl":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/realites.com.tn\/fr\/iqos-parmi-les-marques-mondiales-les-plus-valorisees-selon-le-classement-brandz-2026-de-kantar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/realites.com.tn\/fr\/"},{"@type":"ListItem","position":2,"name":"IQOS parmi les marques mondiales les plus valoris\u00e9es selon le classement BrandZ 2026 de Kantar"}]},{"@type":"WebSite","@id":"https:\/\/realites.com.tn\/fr\/#website","url":"https:\/\/realites.com.tn\/fr\/","name":"R\u00e9alit\u00e9s Magazine","description":"Actualit\u00e9s de la Tunisie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realites.com.tn\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/515fe3e54fbbc075df64dd746b52c530","name":"M. A","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/realites.com.tn\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6cb0d0a36abd98854e1d819008d7569a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cb0d0a36abd98854e1d819008d7569a?s=96&d=mm&r=g","caption":"M. A"},"url":"https:\/\/realites.com.tn\/fr\/author\/ma2025\/"}]}},"jetpack_featured_media_url":"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2026\/09\/jupdlc-kantar-brandz-2026-valeur-marques-mondiales.webp","jetpack_sharing_enabled":true,"views":1,"_links":{"self":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/394885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/comments?post=394885"}],"version-history":[{"count":1,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/394885\/revisions"}],"predecessor-version":[{"id":394888,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/posts\/394885\/revisions\/394888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media\/394887"}],"wp:attachment":[{"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/media?parent=394885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/categories?post=394885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realites.com.tn\/fr\/wp-json\/wp\/v2\/tags?post=394885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}