{"id":397543,"date":"2026-10-20T19:47:05","date_gmt":"2026-10-20T18:47:05","guid":{"rendered":"https:\/\/realites.com.tn\/fr\/?p=397543"},"modified":"2026-10-20T19:47:05","modified_gmt":"2026-10-20T18:47:05","slug":"vers-le-lancement-de-la-marque-made-in-tunisia","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/vers-le-lancement-de-la-marque-made-in-tunisia\/","title":{"rendered":"Vers le lancement de la marque \u00ab Made in Tunisia \u00bb"},"content":{"rendered":"<p>Le comit\u00e9 de pilotage du projet de marque \u00ab Made in Tunisia \u00bb (\u00ab \u0635\u0646\u0639 \u0641\u064a \u062a\u0648\u0646\u0633 \u00bb) s\u2019est r\u00e9uni mardi au si\u00e8ge du minist\u00e8re de l\u2019Industrie, des mines et de l\u2019\u00e9nergie, sous la pr\u00e9sidence de Salah Zouari, ministre de l\u2019\u00c9quipement et de l\u2019Habitat, charg\u00e9 de la gestion du d\u00e9partement.<\/p>\n<p>La rencontre a permis de valider la charte graphique de la marque nationale, destin\u00e9e \u00e0 identifier les produits tunisiens et \u00e0 en souligner l\u2019origine.<\/p>\n<p>Le projet vise \u00e0 renforcer la confiance des consommateurs dans le produit local, \u00e0 encourager sa consommation et \u00e0 soutenir les entreprises tunisiennes. La marque doit \u00e9galement inciter les industriels \u00e0 am\u00e9liorer la qualit\u00e9 de leurs produits et \u00e0 respecter les normes en vigueur, afin d\u2019accro\u00eetre leur comp\u00e9titivit\u00e9 et de faciliter leur acc\u00e8s aux march\u00e9s ext\u00e9rieurs.<\/p>\n<p>Dans une premi\u00e8re phase, quatre secteurs prioritaires b\u00e9n\u00e9ficieront d\u2019un programme d\u2019accompagnement pour aider un groupe d\u2019entreprises \u00e0 remplir les crit\u00e8res d\u2019obtention de la marque : les industries m\u00e9caniques et \u00e9lectriques, le textile et l\u2019habillement, le cuir et la chaussure, et les industries agroalimentaires.<\/p>\n<p>L\u2019acc\u00e8s \u00e0 la marque sera \u00e9tendu ult\u00e9rieurement \u00e0 l\u2019ensemble des secteurs industriels.<br \/>\nOnt particip\u00e9 \u00e0 la r\u00e9union Najia Gharbi, directrice g\u00e9n\u00e9rale de la Caisse des D\u00e9p\u00f4ts et Consignations, et Manel Rouis, directrice g\u00e9n\u00e9rale adjointe de l\u2019Agence de Promotion de l\u2019Industrie et de l\u2019Innovation, ainsi que des repr\u00e9sentants du minist\u00e8re du Commerce et du D\u00e9veloppement des Exportations, du Centre de Promotion des Exportations (CEPEX), de l\u2019Institut National de la Normalisation et de la Propri\u00e9t\u00e9 Industrielle (INNORPI), de l\u2019Agence de Promotion des Investissements Agricoles (APIA) et des centres techniques industriels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le comit\u00e9 de pilotage du projet de marque \u00ab Made in Tunisia \u00bb (\u00ab \u0635\u0646\u0639 \u0641\u064a \u062a\u0648\u0646\u0633 \u00bb) s\u2019est r\u00e9uni mardi au si\u00e8ge du minist\u00e8re de l\u2019Industrie, des mines et&hellip;<\/p>\n","protected":false},"author":144,"featured_media":397544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[7163,12016,3736,10925],"class_list":["post-397543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-made-in-tunisia","tag-nejia-gharbi","tag-realites-online","tag-salah-zouari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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