{"id":56987,"date":"2016-01-25T11:52:03","date_gmt":"2016-01-25T10:52:03","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=56987"},"modified":"2016-01-25T11:52:03","modified_gmt":"2016-01-25T10:52:03","slug":"coca-cola-lance-sa-nouvelle-approche-marketing-globale-one-brand","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/coca-cola-lance-sa-nouvelle-approche-marketing-globale-one-brand\/","title":{"rendered":"COCA-COLA lance sa Nouvelle Approche Marketing Globale \u00ab ONE BRAND \u00bb"},"content":{"rendered":"

\"coca-cola\"<\/a><\/p>\n

Boire un Coca-Cola, n\u2019importe lequel des Coca-Cola, rend le moment sp\u00e9cial.<\/p>\n

Aujourd’hui, lors d’un \u00e9v\u00e8nement organis\u00e9 \u00e0 Paris, Marcos de Quinto, le CMO (Chief Marketing Officer)de la The Coca-Cola Company, a d\u00e9voil\u00e9 la nouvelle strat\u00e9gie marketing globale de Coca-Cola \u00abONE BRAND\u00bb et qui, pour la premi\u00e8re fois, r\u00e9unit les diff\u00e9rentes variantes Coca-Cola, Coca-Cola Light, Coca-Cola Zero et Coca-Cola LIFE, sous la Marque embl\u00e9matique Coca-Cola, \u00e0 travers une campagne cr\u00e9ative mondiale, intitul\u00e9e \u00ab\u00a0Taste the Feeling \u00ab\u00a0.<\/p>\n

La strat\u00e9gie \u00abONE BRAND\u00bb c\u2019est:<\/p>\n

\u00b7 Etendre l\u2019image mondiale et l’attrait embl\u00e9matique de la marque Coca-Cola originale, aux diff\u00e9rentes variantes de la famille Coca-Cola sous la marque num\u00e9ro un des boissons dans le monde.<\/p>\n

\u00b7 Le lancement de la campagne de communication mondiale \u00ab\u00a0Taste the Feeling\u00a0\u00bb bas\u00e9e sur un story-telling universel intimement li\u00e9 aux moments de tous les jours pour cr\u00e9er un lien \u00e9motionnel avec les consommateurs \u00e0 travers le monde.<\/p>\n

\u00b7 Mettre en avant le produit Coca-Cola au centre des ex\u00e9cutions cr\u00e9atives de la campagne, c\u00e9l\u00e9brant ainsi l\u2019exp\u00e9rience li\u00e9e au simple plaisir de boire un Coca-Cola, quelle que soit la variante.<\/p>\n

\u00b7 L’engagement de la compagnie d\u2019offrir le choix, le choix aux consommateurs de s\u00e9lectionner le Coca-Cola qui r\u00e9pond \u00e0 leur go\u00fbt, leur style de vie et leur alimentation.<\/p>\n

\u00ab Chaque jour, des millions de personnes dans le monde choisissent un Coca-Cola bien frais \u00bb, a d\u00e9clar\u00e9 Marcos de Quinto, CMO de The Coca-Cola Company. \u00ab La nouvelle approche \u00ab ONE BRAND\u00bb fait b\u00e9n\u00e9ficier les autres variantes de la marque Coca-Cola du capital marque de Coca-Cola TM (marque ombrelle), ceci pour renforcer notre engagement d\u2019offrir le choix aux consommateurs d\u2019une mani\u00e8re simplifi\u00e9e. C\u2019est un investissement fort, conc\u00e9d\u00e9 derri\u00e8re toutes les variantes Coca-Cola, dont le but est de d\u00e9montrer \u00e0 tous qu\u2019ils peuvent appr\u00e9cier l\u2019exp\u00e9rience unique d\u2019un Coca-Cola tr\u00e8s frais, qu\u2019il soit avec ou sans calories, avec ou sans caf\u00e9ine \u00ab\u00a0.
\nDe Quinto ajoute: \u00abplus que jamais, nous sommes conscients que les consommateurs souhaitent avoir leur Coca-Cola de diff\u00e9rentes mani\u00e8res. Cependant, quelle que soit la variante Coca-Cola de leur choix, ils veulent d\u2019abord la marque Coca-Cola au go\u00fbt unique et au rafra\u00eechissement revigorant exceptionnel. Gr\u00e2ce \u00e0 la strat\u00e9gie \u00abONE BRAND\u00bb nous marquons une transition des diff\u00e9rentes campagnes dessous-marques Coca-Cola vers une campagne de marque unique qui c\u00e9l\u00e8bre \u00e0 la fois le produit et la marque \u00bb.<\/p>\n

\u00abTaste the feeling \u00bb sera lanc\u00e9e \u00e0 des moments diff\u00e9rents au niveau mondial tout au long de l\u2019ann\u00e9e 2016.Le lancement en Tunisie est imminent.<\/p>\n

\u00ab\u00a0Rien n\u2019est comparable au go\u00fbt d\u2019un Coca-Cola tr\u00e8s frais \u00ab\u00a0, a d\u00e9clar\u00e9 Rodolfo Echeverria, vice-pr\u00e9sident Global de la Cr\u00e9ation, Connexions &Digital, de The Coca-Cola Company. \u00ab L\u2019id\u00e9e cr\u00e9ative de la campagne a \u00e9t\u00e9 con\u00e7ue afin de c\u00e9l\u00e9brer la notion que le simple plaisir de boire un Coca-Cola frais rend n\u2019importe quel moment sp\u00e9cial. Les moments universels et le story-telling exprim\u00e9s dans la campagne ont \u00e9t\u00e9 choisis pour r\u00e9sonner avec nos consommateurs dans le monde entier. Les m\u00eames images, les m\u00eames id\u00e9es cr\u00e9atives des diff\u00e9rents films vues au Japon seront \u00e9galement celles vues en Italie, au Mexique et partout dans le monde \u00ab\u00a0.<\/p>\n","protected":false},"excerpt":{"rendered":"

Boire un Coca-Cola, n\u2019importe lequel des Coca-Cola, rend le moment sp\u00e9cial. Aujourd’hui, lors d’un \u00e9v\u00e8nement organis\u00e9 \u00e0 Paris, Marcos de Quinto, le CMO (Chief Marketing Officer)de la The Coca-Cola Company,…<\/p>\n","protected":false},"author":60,"featured_media":56988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1464],"tags":[],"class_list":["post-56987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises"],"yoast_head":"\nCOCA-COLA lance sa Nouvelle Approche Marketing Globale \u00ab ONE BRAND \u00bb - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Boire un Coca-Cola, n\u2019importe lequel des Coca-Cola, rend le moment sp\u00e9cial. 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