{"id":63916,"date":"2016-05-13T16:00:46","date_gmt":"2016-05-13T15:00:46","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=63916"},"modified":"2016-05-16T09:13:34","modified_gmt":"2016-05-16T08:13:34","slug":"schwarzkopf-relance-sa-marque-palette-icc","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/schwarzkopf-relance-sa-marque-palette-icc\/","title":{"rendered":"Schwarzkopf relance sa marque Palette ICC"},"content":{"rendered":"

\"IMG_8109\"<\/a><\/p>\n

Dans le cadre du relancement sur le march\u00e9 tunisien de la gamme de coloration de cheveux, Palette ICC, le d\u00e9partement cosm\u00e9tiques de Henkel Tunisie vient d\u2019organiser un grand \u00e9v\u00e9nement pour faire d\u00e9couvrir aux professionnels de l’esth\u00e9tique capillaire les nouveaut\u00e9s de ses produits.<\/p>\n

Et c\u2019est un grand coiffeur visagiste dont la renomm\u00e9e internationale n\u2019est plus \u00e0 faire, mais surtout un habitu\u00e9 de ce grand show que Henkel Tunisie organise depuis quelques ann\u00e9es qui a anim\u00e9 la pr\u00e9sentation. Le c\u00e9l\u00e9brissime Libanais Elie Abi Karam, a sp\u00e9cialement fait le d\u00e9placement pour partager sa passion avec les invit\u00e9s de Palette.<\/p>\n

\"IMG_7996\"<\/a><\/p>\n

Apr\u00e8s une pr\u00e9sentation de l\u2019\u00e9quipe marketing, l’ambassadeur de la marque Schwarzkopf nous a ainsi fait d\u00e9couvrir, \u00e0 travers un s\u00e9minaire de formation, les secrets de ce nouveau produit : une d\u00e9monstration en live (application test de coloration, nouvelle coupe tendance de cheveux, coiffure…) a \u00e9t\u00e9 faite pour le grand plaisir des professionnels de la coiffure et des clients.<\/p>\n

La soir\u00e9e d\u00eener spectacle a \u00e9t\u00e9 anim\u00e9e par la Troupe Asma Ben Ahmed \/ The Brothers Band, a \u00e9t\u00e9 rehauss\u00e9 par la pr\u00e9sence de 150 invit\u00e9s, des m\u00e9dias sp\u00e9cialis\u00e9s, sans compter les coiffeurs professionnels, les distributeurs et autres clients, les parfumeurs…<\/p>\n

\"IMG_8066\"<\/a><\/p>\n

C\u2019est aux femmes coquettes, averties et \u00e0 la recherche d’une couleur naturelle qui pr\u00e9serverait en m\u00eame temps leurs cheveux, que la nouvelle gamme de palette ICC \u00e0 base de complexe de K\u00e9ratine s\u2019adresse en r\u00e9g\u00e9n\u00e9rant les cheveux en profondeur pour une extra-brillance et une texture plus souple et plus douce au toucher.<\/p>\n

Maintenant, avec son masque soin innovant au complexe de K\u00e9ratine pour jusqu\u2019\u00e0 deux fois plus de soin pour les cheveux, Palette ICC offre une radiance maximale, de nouvelles nuances intenses avec jusqu\u2019\u00e0 100% de couverture des cheveux blancs, une nuance pour tous les besoins de couleurs: blond, marron, noir et rouge.<\/p>\n

\"IMG_8103\"<\/a><\/p>\n

Le nouveau masque soin riche en complexe de k\u00e9ratine procure un fini couleur magnifique avec une triple action soin: sa force (la k\u00e9ratine), son lissage et sa douceur (panth\u00e9nol) et sa brillance (huile d’abricot).<\/p>\n

En d\u00e9veloppant un nouveau packaging alliant modernit\u00e9 et attractivit\u00e9, et en combinant \u00e0 la fois des codes couleurs plus attrayants et un design plus proche de celui des packagings existants, le nouveau packaging de Palette ICC est plus \u00e0 m\u00eame de plaire \u00e0 ses consommatrices.<\/p>\n

\"IMG_8095\"<\/a><\/p>\n

\"IMG_8092\"<\/a><\/p>\n

\"IMG_8015\"<\/a><\/p>\n

\"IMG_8009\"<\/a><\/p>\n

\"IMG_8050\"<\/a><\/p>\n

D’apr\u00e8s communiqu\u00e9<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre du relancement sur le march\u00e9 tunisien de la gamme de coloration de cheveux, Palette ICC, le d\u00e9partement cosm\u00e9tiques de Henkel Tunisie vient d\u2019organiser un grand \u00e9v\u00e9nement pour…<\/p>\n","protected":false},"author":60,"featured_media":63917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1464],"tags":[1618,1616,1617],"class_list":["post-63916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises","tag-palette-icc","tag-schwarzkopf","tag-schwarzkopf-tunisie"],"yoast_head":"\nSchwarzkopf relance sa marque Palette ICC - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Dans le cadre du relancement sur le march\u00e9 tunisien de la gamme de coloration de cheveux, Palette ICC, le d\u00e9partement cosm\u00e9tiques de Henkel Tunisie vient\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/schwarzkopf-relance-sa-marque-palette-icc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schwarzkopf relance sa marque Palette ICC - 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