{"id":68308,"date":"2016-07-29T16:00:30","date_gmt":"2016-07-29T15:00:30","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=68308"},"modified":"2016-07-29T15:46:53","modified_gmt":"2016-07-29T14:46:53","slug":"la-biat-se-renouvelle-dans-la-communication","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/la-biat-se-renouvelle-dans-la-communication\/","title":{"rendered":"La BIAT se renouvelle dans la communication"},"content":{"rendered":"<p><a href=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2016\/07\/biat.jpeg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-68312\" src=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2016\/07\/biat.jpeg\" alt=\"biat\" width=\"1360\" height=\"680\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2016\/07\/biat.jpeg 800w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2016\/07\/biat-300x150.jpeg 300w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2016\/07\/biat-1024x512.jpeg 1024w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/a><\/p>\n<p>Dans le cadre du d\u00e9veloppement des\u00a0nouvelles strat\u00e9gies de communication, la BIAT a cr\u00e9\u00e9 un nouveau site institutionnel, \u00e0 travers lequel toutes les informations\u00a0sont accessibles et l&rsquo;interaction entre les agents et les clients est possible et imm\u00e9diate.<br \/>\nAfin de pr\u00e9senter son nouveau site, la BIAT a organis\u00e9 une conf\u00e9rence de presse, vendredi 29 juillet 2016 en\u00a0son si\u00e8ge social Avenue Habib Bourguiba.<br \/>\nLors de cette conf\u00e9rence, les responsables de la banque ont expliqu\u00e9 les volets communicationnels auxquels s&rsquo;int\u00e9resse la BIAT, le choix des nouvelles strat\u00e9gies de communication ainsi que les objectifs axiaux de ces strat\u00e9gies.<br \/>\nDans un premier temps, le Directeur G\u00e9n\u00e9ral de la BIAT, Mohamed Agrebi est revenu sur la principale raison de lancer ce site qui est de fournir toutes les informations utiles aux actionnaires de la banque, aux investisseurs, aux clients ainsi qu&rsquo;au public. \u00ab\u00a0<em>A travers ce site, il est possible de transmettre l&rsquo;image de la BIAT telle qu&rsquo;elle est per\u00e7ue de l&rsquo;int\u00e9rieur<\/em>\u00ab\u00a0, souligne\u00a0Mohamed Agrebi, \u00ab\u00a0<em>une institution qui appuie son d\u00e9veloppement sur la proximit\u00e9 et l&rsquo;engagement soci\u00e9tal et qui met son expertise au profit de l&rsquo;\u00e9conomie tunisienne et de ces clients\u00a0\u00bb<\/em>.<br \/>\nLe Directeur G\u00e9n\u00e9ral a expliqu\u00e9, entre autres, les diff\u00e9rents projets con\u00e7us et r\u00e9alis\u00e9s par la BIAT, en vue de d\u00e9velopper la qualit\u00e9 des services comme l&rsquo;\u00e9largissement des r\u00e9seaux commerciaux jusqu&rsquo;\u00e0 couvrir tout le pays, avec 200 agences en tout dont 45 situ\u00e9es dans les r\u00e9gions int\u00e9rieures, ainsi que l&rsquo;am\u00e9lioration des actions et la focalisation sur la gestion des risques, dont les strat\u00e9gies ont fait preuve d&rsquo;efficacit\u00e9.<br \/>\nPour\u00a0sa part, Hechmi Lakriche, Directeur G\u00e9n\u00e9ral Adjoint Banque de D\u00e9tail, a mis le doigt sur les actions d\u00e9j\u00e0 entreprises sur la communication \u00e0 la client\u00e8le, comme la refonte du site commercial de la BIAT en 2015, mettant \u00e0 la disposition des clients et des prospects une information d\u00e9taill\u00e9e sur les offres commerciales selon le besoin du client.<br \/>\nToujours dans le cadre des nouvelles strat\u00e9gies de communication men\u00e9es par la BIAT, Hechmi Lakriche a attir\u00e9 l&rsquo;attention sur la page BIAT cr\u00e9\u00e9e sur le r\u00e9seau social Facebook et qui a pu recruter autour de 400 mille abonn\u00e9s jusque l\u00e0, \u00e0 part le site qui fait plus de 137 mille visites par jour, consid\u00e9rant que c&rsquo;est une preuve d&rsquo;efficacit\u00e9 et de volont\u00e9 de garantir la proximit\u00e9, tant avec les clients qu&rsquo;avec les prospects.<br \/>\nParlant de l&rsquo;attitude de la BIAT en situation de crise \u00e9conomique nationale, Ahmed Belaifa, Associ\u00e9 PwC et ancien commissaire aux comptes de la BIAT, a assur\u00e9 qu&rsquo;en 2011, le financement des particuliers et des entreprises a augment\u00e9 de 21% et que l&rsquo;engagement dans le financement n&rsquo;a pas touch\u00e9 le taux de risque. En situation de crise, la BIAT agit particuli\u00e8rement par le financement du tr\u00e9sor et renforce ainsi l&rsquo;\u00e9conomie nationale en vue de surmonter les crises, explique le Directeur G\u00e9n\u00e9ral.<br \/>\nPr\u00e9senter le nouveau site institutionnel de la BIAT \u00e9tait l&rsquo;occasion pour s&rsquo;ouvrir, en terme de communication, sur le public et expliquer avec plus de d\u00e9tails la politique de la banque, ses projets et sa vision globale du march\u00e9, dans lequel elle se consid\u00e8re leader. C&rsquo;\u00e9tait \u00e9galement l&rsquo;occasion de savoir que la BIAT s&rsquo;investit dans le volet soci\u00e9tal, travaillant sur trois axes principaux qui sont l&rsquo;\u00e9ducation, l&rsquo;entrepreneuriat et prochainement la culture.<\/p>\n<p style=\"text-align: right\"><strong>Afef Toumi<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du d\u00e9veloppement des\u00a0nouvelles strat\u00e9gies de communication, la BIAT a cr\u00e9\u00e9 un nouveau site institutionnel, \u00e0 travers lequel toutes les informations\u00a0sont accessibles et l&rsquo;interaction entre les agents et&hellip;<\/p>\n","protected":false},"author":60,"featured_media":68312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,4,6],"tags":[],"class_list":["post-68308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-actualites","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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