{"id":75287,"date":"2016-11-06T17:12:25","date_gmt":"2016-11-06T16:12:25","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=75287"},"modified":"2016-11-06T17:12:25","modified_gmt":"2016-11-06T16:12:25","slug":"barack-obama-ou-lart-de-la-communication-politique","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/barack-obama-ou-lart-de-la-communication-politique\/","title":{"rendered":"Barack Obama, ou l’art de la communication politique"},"content":{"rendered":"

\"beji<\/p>\n

Quel que soit le nom du futur gagnant des \u00e9lections pr\u00e9sidentielles am\u00e9ricaines de 2016, que l’on devrait normalement conna\u00eetre mardi 8 novembre prochain, on arrivera au terme du passage de Barack Obama \u00e0 la Maison Blanche, dont il a occup\u00e9 le Bureau Ovale pendant 8 ans, de 2008 \u00e0 2016. Il faudra, en tout cas, attendre le 20 janvier prochain, lorsque le ou la nouveau(elle) pr\u00e9sident(e) des States prendra officiellement ses fonctions.
\nCe qui est certain, c’est qu’Obama a apport\u00e9 sa touche personnelle \u00e0 la pr\u00e9sidence am\u00e9ricaine, avec son charisme indiscutable et sa puissance communicationnelle hors du commun. S’il a r\u00e9ussi \u00e0 combattre le ch\u00f4mage et \u00e0 instaurer une S\u00e9curit\u00e9 Sociale aux \u00c9tats-Unis, Obama a aussi boulevers\u00e9 la communication politique, et ce depuis sa premi\u00e8re \u00e9lection en 2008, avec l’usage massif des r\u00e9seaux sociaux pour instaurer une certaine proximit\u00e9 avec les \u00e9lecteurs.
\nDe toute \u00e9vidence, il n’est pas seul : son \u00e9quipe de communication est derri\u00e8re lui. Sa personnalit\u00e9 et son charisme naturel, combin\u00e9s \u00e0 la ma\u00eetrise de son \u00e9quipe, ont donn\u00e9 d’excellents r\u00e9sultants, cr\u00e9ant chez l’opinion publique, am\u00e9ricaine ou internationale, une sympathie et une admiration g\u00e9n\u00e9rale. Un pr\u00e9sident \u00ab\u00a0cool\u00a0\u00bb, comme se sont amus\u00e9s plusieurs m\u00e9dias \u00e0 le surnommer.
\nIl existe une certaine harmonie, c’est ind\u00e9niable. Pas s\u00fbr que cela puisse fonctionner avec tou(te)s les hommes et les femmes politiques. Pas besoin de nous \u00e9loigner pour le constater : il suffit d’observer les essais de l’\u00e9quipe de communication de Youssef Chahed, avec l’initiative du \u00ab\u00a0Keftaji\u00a0\u00bb ou encore celle du salon de th\u00e9… Un flop, compte tenu de la pluie de moqueries et de critiques qui ont qualifi\u00e9 l’attitude du Chef du gouvernement de \u00ab\u00a0populiste<\/em>\u00a0\u00bb !<\/p>\n

\"chahed-kafteni\"
\nBarack Obama a donc r\u00e9ussi, \u00e0 sa fa\u00e7on, \u00e0 marquer la pr\u00e9sidence am\u00e9ricaine. Plus encore : la fonction pr\u00e9sidentielle dans son ensemble. Sans doute, ces clich\u00e9s, massivement partag\u00e9s sur la toile, ne laisseront pas indiff\u00e9rent(e). Certains diront qu’ils ont \u00e9t\u00e9 pris expr\u00e8s, pour v\u00e9hiculer cette image \u00ab\u00a0cool<\/em>\u00a0\u00bb du futur ex-pr\u00e9sident des \u00c9tats-Unis. Il y a une part de v\u00e9rit\u00e9 pour certaines. Seulement, il faut savoir qu’un photographe accompagne quotidiennement Barack Obama. Un bon nombre de photos ont \u00e9t\u00e9 prises au bon moment, dans des postures totalement improvis\u00e9es et spontan\u00e9es.<\/p>\n

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Quel que soit le nom du futur gagnant des \u00e9lections pr\u00e9sidentielles am\u00e9ricaines de 2016, que l’on devrait normalement conna\u00eetre mardi 8 novembre prochain, on arrivera au terme du passage de…<\/p>\n","protected":false},"author":60,"featured_media":75290,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,7],"tags":[],"class_list":["post-75287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-monde"],"yoast_head":"\nBarack Obama, ou l'art de la communication politique - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Quel que soit le nom du futur gagnant des \u00e9lections pr\u00e9sidentielles am\u00e9ricaines de 2016, que l'on devrait normalement conna\u00eetre mardi 8 novembre prochain,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/barack-obama-ou-lart-de-la-communication-politique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barack Obama, ou l'art de la communication politique - 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